Did you know that adding correct GTINs to your product data can boost clicks by 20% on average1? This shows how crucial it is to optimize your listings on the Google Merchant Center. This tool helps e-commerce businesses improve their performance, reach more customers, and increase sales through Google’s vast network.
Your product data affects how your ads and listings work on Google. To make them successful, you need to provide and keep high-quality product data. Google Merchant Center lets you optimize your listings to use Google’s powerful platform fully.
Key Takeaways
- Retailers who’ve added correct GTINs to their product data have seen a 20% increase in clicks on average1.
- Provide the highest resolution images available for your products, as high-quality images are more likely to show for relevant search queries1.
- Maintain up-to-date price and availability information to prevent customers from leaving your site due to mismatches1.
- Use a unique value for the GTIN [gtin] attribute whenever available for your products to boost performance and have ads and free listings appear in more relevant ways1.
- Optimize your product titles for relevance to user searches and ad effectiveness2.
Think Strategically About Your Customers
To win in e-commerce, you need a smart plan for understanding your customers. Map out their journey, focus on your best products, and test to find the best ways to improve. This approach makes shopping smooth, boosts sales, and builds loyalty.
Map Out the Customer Journey
First, look at how your customers move from searching to buying. Knowing their journey helps spot problems, chances to connect, and ways to make things easier.3 Use Google Merchant Center (GMC) data to see what your customers like and don’t like. This helps you make your products and ads better.
Prioritize Your Most Valuable Products
Some products make more money and are in higher demand. Look at your product data to find your top items and focus on making and promoting these.3 This way, you can make the most of your money and make sure your best products stand out in Google Merchant Center.
Run Experiments to Identify Optimization Techniques
Testing is key to making your listings and marketing better. Use Google Merchant Center’s A/B testing to try out different titles, descriptions, images, and deals.3 Seeing what works best lets you make smart choices to get better results.
Thinking ahead about your customers and their path to buying can make shopping more personal and fun4. Google Merchant Center’s tools and insights help you make your products more visible and increase sales.
“Successful customer-centric businesses are those that can anticipate the needs of their customers and deliver experiences that exceed their expectations.” – Unknown
Highlight Important Product Details
Creating a catchy and detailed product title is key to catching customers’ eyes and getting them to click. Make sure to include important details that show off what makes your product special5. This might mean using strong brand names, focusing on who the product is for, or highlighting its unique features like size, color, or personalization options6.
Optimize Product Titles
Put the most crucial product details at the start of your title since they might get cut off in ads5. Use appealing brand names, details about the target audience, and other standout features to draw in customers and boost clicks6. But, avoid using too much capital letters or symbols as they can be annoying and might get you in trouble with Google7.
Prioritize Key Details
Focus on the best parts of your product when making highlights5. Try to have 4-6 highlights for each product, making sure they’re short and to the point57. Don’t use sales-y language, prices, or comparisons with others, as these can hurt your product’s visibility and success7.
| Product Highlight Attribute Guidelines |
|---|
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“Highlighting the right product details can make all the difference in capturing a customer’s attention and driving conversions.”
By making your product titles more appealing and focusing on the most important details, you can make your listings more engaging and stand out in search results567.
Use High-Quality Images
High-quality images grab the attention of potential customers and boost sales on Google Merchant Center. By offering top-notch product pictures, you make a lasting first impression. This increases the likelihood of your listings being seen and considered by shoppers8.
Provide High-Resolution Images
Make sure your products pop by using the biggest, clearest images possible, up to 64 megapixels and 16MB file size8. You can use JPEG, WebP, PNG, GIF, BMP, and TIFF files8. The size of the image depends on the product type, with non-apparel needing at least 100 x 100 pixels and apparel needing at least 250 x 250 pixels89.
Avoid Placeholder or Promotional Images
Don’t use placeholder images, graphics, or illustrations instead of the real product picture810. Also, leave out promotional stuff like calls to action and price info from the main image8. Keeping image quality up means preserving meta data for images made with AI tools is key for transparency8.
By sticking to these tips and offering clear, detailed images, you can make your Google Merchant Center listings more attractive. This helps you connect better with potential customers and increase sales109.
Provide Your Most Accurate Product Data
For better product listings in Google Merchant Center, it’s key to have the most accurate and current product data11. Make sure to fill in all needed details to make your products more visible for the right searches11. Not following Shopping ads rules can lead to your products being removed11. Keeping your database updated with the latest on price and stock helps keep your data right11. Automatic updates for items can also help avoid account suspension due to price or stock issues.
Maintain Up-to-Date Price and Availability
Keeping your prices and stock info up-to-date builds trust with your customers11. The Content API for Shopping lets you update product info quickly in ads and listings12. Linking a Google Ads account with Merchant Center shows ad performance, like views, clicks, and sales12. Having correct shipping details is key to stop customers from leaving their carts.
Provide Detailed Product Types
13 Using structured data makes your product listings more visible on Google Search, Images, and the shopping panel13. You can include info like price, stock, shipping, and return policies with product markup13. Structured data helps organize and share info about a page’s content12. Setting up shipping details is important for ads in countries like the USA, UK, Germany, France, and others.
Use Unique IDs and Titles
13 Using structured data boosts your chances of getting rich results on Google13. The Rich Results Test can spot big errors in your data13. This test also points out small issues to improve your data quality13. Adding structured data to your pages can change how Google sees your content.
Provide GTIN Whenever Available
11 Making your website give out key product info quickly helps Google check your data faster11. Using structured data to show prices and stock correctly lowers the chance of disapprovals11. Showing the final price on your product page helps avoid confusion and makes your data more reliable12. Make sure to include shipping details like labels, weight, size, and delivery time for correct shipping costs.
13 Sitemaps can tell Google about changes ahead, and you can automate this with the Search Console Sitemap API13. There are examples of structured data for product pages with offers, like ratings and prices12. Your website and shipping info should match your costs to avoid rejection and keep customer trust111312.
Match Your Product Data to Your Landing Pages
It’s key to make sure your product listings in the Google Merchant Center work well with your landing pages14. This means your product data and landing page info should match14. Good Shopping ads and listings need high-quality landing pages that show the products well14.
To do this, follow Google’s rules for landing pages14. Use the same title and description on your landing page as on your product listing14. Make sure the product variant in your ad matches the one on your page14. Using the same color names in your product data and on your landing page helps avoid confusion14.
Being consistent with your product data and landing pages is important14. All your landing pages must meet Google’s minimum requirements to avoid issues14. Show all key product details like title, description, images, price, and a buy button14. The product price should be easy to see and match your product data14.
It’s also key to show products well on different devices and in various languages14. Your landing pages should follow local laws about pricing and info14. Having live and working landing pages, especially on mobile, makes for a better user experience14.
Keeping your product info right on landing pages and in Shopping ads helps a lot14. Using schema.org data and automatic updates is a big help14. Adding the mobile link attribute and setting up redirects can also boost your Google Shopping ads14.
By matching your product data with your landing pages, you create a smooth shopping experience for your customers14. This can lead to more engagement, more sales, and success in the Google Merchant Center14.
| Metric | Percentage |
|---|---|
| Customers who tend to purchase from websites with good user interfaces | 67% |
| Customers more likely to return to a website with a favorable user interface | 74% |
| Online shoppers who watch product-related videos on YouTube before making a purchase | 80% |
“Ensuring a seamless customer experience is crucial when it comes to optimizing your product listings in the Google Merchant Center. This means aligning your product data with the information displayed on your landing pages.”
Using the tips and data from this section, you can match your product data with your landing pages well141516.
Showcase Your Fulfillment Options and Deals
Today’s shoppers want more convenience and value. Ecommerce businesses must show off their shipping options and deals well. By sharing your fast shipping, easy returns, and ongoing sales, you grab the attention of savvy shoppers. This meets their changing needs17.
Attract Attention with Deals
Use annotations to make your deals stand out. Google’s new feature in the US shows product details in search results, making offers easy to find17. Choosing “Free listings” in Google Merchant Center makes your discounts more visible, giving you an advantage17.
Deals and discounts are key for many shoppers, with 45% finding them very helpful18. Highlighting “Free shipping” or “Special offer” with annotations can attract those looking for the best deals17.
Meet Consumers’ Demand for Convenience
Shoppers also want a smooth shopping experience. A 3D image can boost engagement by 50% in the U.S18. This shows how visuals can make shopping more engaging. Also, 50% of shoppers check product availability before visiting a store18, showing the need for clear inventory info.
To offer convenience, use free and fast shipping labels and clear return policies. This builds trust and makes shopping with you easier17.
Ecommerce is very competitive, so you need to stand out with your deals and options17. By highlighting what makes your shipping and deals special, you can meet the needs of today’s online shoppers181719.
Enable Local Inventory Ads
Local Inventory Ads (LIAs) let local shoppers see your store has what they need on Google20. By mixing Shopping Ads and LIAs, you boost your sales across all channels. You can show how you deliver, like today’s pickup, later pickup, curbside, or in-store20.
Create a Hybrid Shopping Ads & Local Inventory Ads Structure
Google Shopping Ads help sell online, while LIAs bring people to your store20. To use both formats well, create a mix of campaigns. This way, you reach people both online and in person20.
Add Store Pickup Attributes
Adding “Pick up today” and “Curbside pickup” to your ads draws in nearby shoppers20. It shows how you deliver, making your store more appealing20. This can boost your ad clicks, sales, and make shopping better for your customers20.
LIAs need your product data to be up-to-date, especially if you have a lot of items or they change often20. To start LIAs, link your Google Business Profile, Google Merchant Center, and Google Ads accounts20. You have three options for LIAs: Google-Hosted, Merchant-Managed, and Merchant-Hosted Local Shop Fronts20.
LIAs make your ads more relevant by showing where items are, their sizes, prices, and how far away your store is20. This helps shoppers find what they want and visit your store20.
To get the most from LIAs, keep your product data fresh, have correct inventory, and use all the tools to improve your ads2122.
By turning on Local Inventory Ads and mixing Shopping Ads & LIAs, you can connect with local shoppers well. This approach helps increase online sales and gets more people into your store20.
Capture Shopping Demand on Search
To reach more customers on search, use broad match and Smart Bidding in your Google Ads. These strategies help you grab shopping demand and show the right message to the right people at the best price23.
Combine Broad Match with Smart Bidding
Start with broad match keywords. They let Google connect your products with searches in many ways. This broad approach helps you catch a wide range of customer questions23.
Add Smart Bidding to your plan. This bidding system adjusts your bids for each auction. It makes sure you’re showing ads to the right people at the best price, boosting conversions while keeping costs the same23.
Use Responsive Search Ads
Boost your search campaigns with responsive search ads. These ads automatically try different headlines and descriptions. Google shows the most relevant ad to each search query. This way, you can make your ads more engaging and improve your campaign’s performance23.
By using broad match, Smart Bidding, and responsive search ads together, you can capture more shopping demand on search. This connects you with your audience and boosts valuable conversions for your business23.
“On average, advertisers find 33% more conversions at a similar cost per action (CPA) by adding product feeds to Demand Gen campaigns.”23
| Metric | Recommended Value |
|---|---|
| Daily Budget | 10 times the Target CPA, or expected CPA, or at least $100 USD to $500 USD per day, whichever is higher23. |
| Number of Eligible Products | Include at least 4 eligible products for the campaign to work properly, and it is recommended to have at least 50 products for best results23. |
| Image Aspect Ratio | Attribution of 1:1 square images for products is advised to ensure better coverage, within a ratio of 0.6-1.423. |
| Video Aspect Ratios | Uploading videos in 3 aspect ratios (landscape, square, and vertical) is recommended, with vertical videos enabling ads to serve on YouTube Shorts which averages more than 50 billion daily views23. |
| Bidding Strategy | It is suggested to use the target return on ad spend (tROAS) bidding strategy if reporting conversion values23. |
| Product Feed Approval Time | New product feeds can take up to 3 days to approve23. |
| Campaign Budget | Campaign budget should be 15 times the expected daily average CPA23. |
| Ad Format Recommendation | Google recommends setting up both an image and products ad and a video and products ad for optimal performance and full format/placement coverage23. |
google merchant center
If you run a store or sell online, the Google Merchant Center is key for your sales and marketing. This free tool lets you show your products on Google Shopping and Google Search. It helps you find new customers and bring more people to your website or store26.
To make the most of the Google Merchant Center, make sure your product listings are top-notch. This can boost your sales, revenue, and online returns26. Adam Bshero and Kate Barrows from Beekman 1802, and Seth Hagerty from Best Buy, all say it’s a great way to grow your business26.
To start with the Google Merchant Center, create an account and go through the setup. You’ll need to verify your phone and fill in your business details27. After setting up, you can upload your products with details like prices and availability28.
The Google Merchant Center lets you manage your products on Google Shopping and Google Search at once28. This makes it easy to link your products to ads and reach more people28.
Items with high ratings (4.5 and 5 stars) get better visibility28. You can also use location tags to show your products to people nearby28.
Using the Google Merchant Center can improve your online presence and increase your sales26. Create your account now and start making your products more visible for success27.
Use Performance Max Campaigns
Google’s Performance Max campaigns are a great way to boost your product listings and increase online sales29. They use Google’s AI to create campaigns that meet your business goals. Whether you want to sell more, get leads, or increase website traffic, these campaigns can help.
Add Conversion Values and Value-Based Bidding
Adding conversion values and using value-based bidding is key to making the most of your campaigns30. This way, you can set your bids based on what matters most to your business. It ensures your ads focus on the most valuable conversions for your brand.
Add the New Customer Acquisition Goal
The new customer acquisition goal in Performance Max campaigns helps you attract new customers while also boosting overall sales30. This feature is great for growing your customer base and increasing your business’s long-term growth.
Add Audience Signals
Adding audience signals to your campaigns helps Google’s AI find and target your most valuable customers30. This means your ads are more likely to reach the right people. It leads to more conversions and a better return on your ad spend.
Provide High-Quality Creative Assets
For your campaigns to stand out, it’s important to use high-quality creative assets30. This includes images, headlines, and descriptions that highlight what makes your products special. It makes your ads more engaging and appealing to your audience.
Using Performance Max campaigns fully can open up new ways to improve your product listings and reach more customers293031. It’s a powerful tool for growing your business sustainably.
Optimize for Free Product Listings
To make your products more visible on Google, focus on optimizing your free listings. Start with keyword research and competitor analysis32. Find the best search terms your customers use and see how competitors list their products.
Then, work on your product feed and details32. Write clear product descriptions and make sure prices and stock info are right. Highlight what makes your products special. Use controls to shape how your product info shows up in listings32.
Great product images are key for your free listings’ success32. Use up to 10 extra images to show your products from different angles. Add lifestyle shots to show how they look in real life. Make your image names and tags better for search visibility.
- Do deep keyword research to find the best search terms for your products32.
- Look at your competitors’ product listings to see what they do well and how you can improve32.
- Make your product feed data and attributes as detailed and engaging as possible32.
- Use high-quality, optimized product images to show off your products well32.
| Key Product Attributes for Free Listings | Recommended Attributes |
|---|---|
| Id, Title, Link, Image link, Price, Description, Availability, Condition, Brand, Gtin, Mpn, Multipack, Bundle, Color, Size, Age group, Gender, Item group ID, Shipping | Pattern, Material, Additional image link, Size type, Size system, Canonical link |
By using these tips, you can boost your chances of showing up in Google’s free listings. This will bring more visitors and potential buyers to your store323334.
Keyword Research and Competitor Analysis
Start by doing thorough keyword research and competitor analysis32. This helps you find the best search terms and see how others list their products.
Optimize Feed Data and Product Attributes
With the right keywords and competitive insight, focus on your product feed and details32. Write clear descriptions and ensure your prices and stock are correct. Highlight what makes your products stand out. Use controls to shape how your product info shows up in listings.
Select and Optimize Product Images
Great product images are key for success in Google’s free listings32. Use up to 10 extra images to show different angles and real-life use. Optimize your image names and tags for better search visibility.
“Providing high-quality product information and following SEO guidelines is crucial for maintaining eligibility for free product listings.”32
By following these steps, you can increase your chances of being seen in Google’s free listings. This will drive more traffic and potential customers to your store.
Focus on Landing Page Performance
Google checks your product listings, landing page speed, and user experience to rank your ads35. A bad Google Ads landing page can lower ad display and conversions. It hurts your Quality Score and makes costs per click go up35.
To make your product pages great, check your site’s performance often36. Aim for your landing pages to load in 3 seconds or less. Try to get it even closer to 1 second to stop visitors from leaving36. Pages that load fast have much higher conversion rates than slow ones36. A 1-second delay on mobile can cut conversions by 20%36.
36 More people use mobile devices than desktops, so make sure your landing pages work well on mobile. They should load fast and be easy to use, just like Google Ads suggests36.
UX is key to a great landing page, with simple navigation and easy steps to convert visitors36. Content that matches your ad and meets what users are searching for boosts conversions36.
36 Use Google Analytics to see how engaging your landing page is. Look at bounce rates and conversions to find ads that don’t match your landing page well36.
35 Google wants your landing page to be clear, easy to navigate, and relevant to your ad35.
35 Too many exit links can lose visitors, but a clear call to action helps keep them engaged. Use high-quality images and short headings to make your page better35.
35 The size of your forms affects conversions, so try different lengths. Adding social buttons and trust signals like awards can make your page more credible35.
35 Site speed is crucial for a good landing page. Use tools like ConversionIQ (CIQ) to track your campaigns and improve performance36.
Leverage Customer Reviews
As an ecommerce merchant, it’s key to make your online presence strong and build trust with potential customers. A great way to do this is by using customer reviews37. Google’s customer reviews program is a great tool to show your store’s good name and dependability.
Google Customer Reviews let customers share their stories easily, with feedback shown on your product pages and site38. Customers can rate their experience with just one click on the checkout page. The ratings are shown as a 1-5 star total. You can also show the Google Customer Reviews badge on your site, which helps build trust with potential buyers.
Google Customer Reviews also give product-specific ratings, showing as a 1-5 star rating with review counts on your Shopping ads38. This info can really help with more people clicking on your ads, possibly by up to 10%39.
To use this program, you need to turn on Google Customer Reviews in your Google Merchant Center account. This means verifying your account, claiming it, and turning on the program in the Growth section38. While it might not always boost sales a lot, it’s a strong way to improve your online presence and gain trust with your audience37.
Customer reviews are key for many online shoppers when making decisions. By using Google Customer Reviews, you can show off your store’s good name, stand out from others, and get more customer reviews, online presence, and trust with your audience.
Conclusion
Optimizing your product listings on Google Merchant Center can greatly improve your e-commerce performance and reach more customers. This can lead to more sales on Google’s platform40. By using Merchant Center’s features well, like keeping product info in one place and making titles and descriptions better, you can stand out and give customers a smooth shopping experience40.
Working with Google Merchant Center and other marketing like PPC, SEO, and seasonal sales can make your online sales strategy strong41. Improving after a sale, like asking for reviews and using remarketing, can make customers come back more often41.
To do well on Google Merchant Center, know your customers, make your product info and listings better, and use the platform’s advanced tools to connect with your audience404241. A smart and data-based approach to your Google Merchant Center can help your e-commerce business grow and succeed over time.
Remember, making your Google Merchant Center strategy better is an ongoing task. By being flexible and always improving, you can use this powerful tool to boost your e-commerce success.
FAQ
What is the importance of product data in Google Merchant Center?
How can I think strategically about my customers when using Google Merchant Center?
What best practices should I follow when optimizing product titles in Google Merchant Center?
How can I use high-quality images to improve product performance in Google Merchant Center?
What accurate product data should I provide in Google Merchant Center?
How can I ensure my product data matches my landing pages in Google Merchant Center?
How can I showcase my fulfillment options and deals in Google Merchant Center?
How can I enable Local Inventory Ads in Google Merchant Center?
How can I capture shopping demand on search in Google Merchant Center?
How can I optimize for Google’s free product listings in Google Merchant Center?
How can I leverage customer reviews to enhance my online presence in Google Merchant Center?
Source Links
- Tips to optimize your product data – https://support.google.com/merchants/answer/7380908?hl=en
- 8 Must-Try Google Shopping Feed Optimization Tips: Expert Level – https://www.datafeedwatch.com/blog/tips-google-shopping-feed-optimization
- What is Google Merchant Center? Do I Need It? – https://www.ideamktg.com/blog/google-merchant-center/
- Google Merchant Center and its operation – https://webappick.com/what-is-google-merchant-center-how-does-it-operate/
- Product highlight [product_highlight] – Google Merchant Center Help – https://support.google.com/merchants/answer/9216100?hl=en
- Product Details, Product Highlights, and More Google Merchant Center Data Specs – https://feedonomics.com/blog/your-quick-guide-to-the-updated-google-merchant-center-product-data-specs/
- The Product Highlight Attribute: Practical Tips – https://storegrowers.com/product-highlight-attribute/
- Image link [image_link] – Google Merchant Center Help – https://support.google.com/merchants/answer/6324350?hl=en
- Google Shopping Images – 6 Tips for Best Results [2023] – Intelligent Reach – https://www.intelligentreach.com/hints-tips/google-shopping-images-tips-best-results/
- How to optimize product images for Google Shopping campaigns – https://www.pixelz.com/blog/7-steps-to-optimize-your-product-images-and-be-found-in-google-shopping/
- Provide high-quality data – Google Merchant Center Help – https://support.google.com/merchants/answer/188489?hl=en
- 7 Useful Google Merchant Center Settings That Will Uplift Your Campaigns – https://www.datafeedwatch.com/blog/important-settings-google_merchant_center
- How To Add Merchant Listing Structured Data | Google Search Central | Documentation | Google for Developers – https://developers.google.com/search/docs/appearance/structured-data/merchant-listing
- About landing page requirements – Google Merchant Center Help – https://support.google.com/merchants/answer/4752265?hl=en
- Google Merchant Center Next: What You Need to Know ? – https://www.productsup.com/blog/google-merchant-center-next/
- Guide to Google Product Feed Optimization – https://webappick.com/google-shopping-feed-optimization/
- Get Your Google Merchant Promotions In Search Results – https://analyzify.com/hub/google-merchant-promotions-in-search-results
- Make your products stand out and maximize your reach across Google’s channels – https://support.google.com/merchants/answer/6167176?hl=en
- Implement pickup later for Shopping ads – https://support.google.com/merchants/answer/9817815?hl=en
- What are Google Local Inventory Ads & How to Set Them Up for Success? – https://www.datafeedwatch.com/blog/google-local-inventory-ads-setup
- Storebuilder Blueprint | Google for Developers – https://developers.google.com/merchant/storebuilder/local/sections/4_0_enabling_and_configure_lia_pos
- How to setup Google Local Inventory Ads in 5 Steps | Advance Metrics – https://www.advance-metrics.com/en/blog/how-to-setup-google-local-inventory-ads-in-5-steps/
- Use a product feed to show your products in Demand Gen campaigns – https://support.google.com/google-ads/answer/13721750?hl=en
- Associate Search Console to Merchant Center to discover growth opportunities | Google Search Central Blog | Google for Developers – https://developers.google.com/search/blog/2023/09/search-console-merchant-center-association
- Google Shopping Ads Basics For Print-on-demand Merchants – https://teeinblue.com/blogs/en/google-shopping-ads-for-newbies
- Promote Your Business with Merchant Center – Google for Retail – https://www.google.com/retail/
- Sign up for Google Merchant Center – https://support.google.com/merchants/answer/188924?hl=en
- What is Google Merchant Center? Understand benefits & requirements | BigCommerce – https://www.bigcommerce.com/glossary/google-merchant-center/
- How to Use Google Merchant Center Collections in PMax? – https://www.datafeedwatch.com/blog/collections-performance-max
- Create a Performance Max campaign with products from Merchant Center – https://support.google.com/google-ads/answer/13717096?hl=en
- Using feeds in Performance Max – https://support.google.com/merchants/answer/13545663?hl=en
- Show your products for free on Google – https://support.google.com/merchants/answer/9199328?hl=en
- Free Google Shopping Listings – Complete Guide – https://www.datafeedwatch.com/blog/free-product-listings
- Maximizing your reach with free product listings on Google Shopping – https://www.productsup.com/blog/maximizing-reach-with-free-product-listings-google-shopping/
- What to Do if Google Ads Says Your Landing Page Experience Is Below Average – https://www.wordstream.com/blog/ws/2012/09/20/adwords-landing-page-experience-below-average
- What is Google Ads Landing Page Experience? How to Improve it – https://hawksem.com/blog/landing-page-experience-google-ads/
- The Ultimate Guide to Google Customer Reviews (And Why It Matters) | Tinuiti – https://tinuiti.com/blog/search/google-customer-reviews/
- Google Customer Reviews basics – Google Merchant Center Help – https://support.google.com/merchants/answer/7124319?hl=en
- Google Customer Reviews – Leveraging Additional Brand Awareness – https://www.ecreativeworks.com/blog/google-customer-reviews
- 5 Incredible Benefits of Google Merchant Center for eCommerce Business – https://www.optimum7.com/blog/benefits-of-google-merchant-center-for-ecommerce-business.html
- Google Merchant Center Challenges: A Guide for eCommerce Success – https://ppcgeeks.co.uk/ppc/the-challenges-of-google-merchant-center-a-guide-for-ecommerce-success/
- Google Merchant Center: Everything an eCommerce Merchant Needs to Know – https://www.groovecommerce.com/ecommerce-blog/google-merchant-center-ecommerce