Did you know that using native formats in Google Ad Manager can boost revenue by up to 21%1? This shows how powerful digital advertising can be with the right tools. Ad Manager is a key platform for buying and selling ads across different channels.
Google Ad Manager brings together Google’s DoubleClick for Publishers (DFP) and the Ad Exchange. It offers a single solution for managing display, video, and mobile ads. It has tools for ad trafficking, inventory management, ad serving, and reporting. This makes it easier for businesses to improve their digital ads and get more from their investment.
With Ad Manager’s advanced features and insights, businesses can stand out in online advertising. They can find the best ad spots and improve their campaigns. This helps advertisers and publishers make smart choices that boost engagement and revenue.
Key Takeaways
- Google Ad Manager is a comprehensive ad management platform that combines the capabilities of DFP and Ad Exchange.
- The platform offers a range of tools for ad trafficking, inventory management, ad serving, and reporting, streamlining the digital advertising process.
- By utilizing Ad Manager, businesses can optimize their advertising strategies and maximize their return on investment, with the potential for up to 21% additional revenue lift for native format opportunities1.
- Ad Manager provides valuable data insights and analytics to help advertisers and publishers make informed decisions and drive increased engagement and revenue.
- Leveraging the advanced features of Ad Manager can give businesses a competitive edge in the dynamic world of online advertising.
Introduction to Google Ad Manager
Google Ad Manager is a top ad management platform. It helps publishers and advertisers manage their digital ads better2. It’s a single place for managing direct sales, programmatic deals, and third-party networks, making ad management easier2.
What is Google Ad Manager?
Google Ad Manager is a strong tool for managing ads. Publishers use it to decide where ads go, set prices, and improve their ad campaigns for more money2. Advertisers find ad space that fits their needs, like a shoe company on a workout app2. The platform helps publishers and advertisers work together, letting them agree on ad prices or sell ads through auctions2.
Key Benefits of Using Ad Manager
Google Ad Manager has many benefits for publishers and advertisers3. It offers advanced targeting, real-time reports, support for programmatic ads, easy ad inventory management, and creative tools2. It works with many platforms, like mobile, desktop, smart TVs, and video3.
It also has detailed targeting options, like device type, browser, and location, helping advertisers target their audience well3. For big companies, Ad Manager 360 has more features, like advanced video and detailed targeting, and team creation for better organization3.
Google Ad Manager has strong reporting tools and many report types and templates. This helps publishers and advertisers understand their data and make smart choices3. It supports different revenue models, like CPC and CPM, helping publishers earn more4.
Google Ad Manager is a key ad management platform. It makes digital advertising easier for publishers and advertisers. It gives them the tools to improve their ad campaigns and increase revenue234.
Delivery Basics
Google Ad Manager connects publishers who own digital platforms with advertisers looking to reach certain audiences. Publishers use Ad Manager to make money from ads. Advertisers use it to send their ads to the right people.
Understanding Publishers and Advertisers
Publishers run digital platforms like websites or apps and want to make money by showing ads. Advertisers are the ones who buy ads to reach certain groups5. Ad Manager helps both sides by making sure ads are delivered well and increasing the chances of successful ad deals.
Transacting with Advertisers
In Google Ad Manager, publishers can work with advertisers in different ways to make ad deals. They can negotiate ad delivery terms and take part in auctions to sell ads5. Ad Manager’s system keeps an eye on ad goals and adjusts them to make sure ads are delivered evenly over time.
| Line Item Type | Priority | Description |
|---|---|---|
| Sponsorship | 4 | Highest priority line items |
| Standard (Low, Normal, High) | 6, 8, 10 | Guaranteed line items with varying priorities |
| AdSense, AdExchange, Network, Bulk, Price Priority | 12 | Non-guaranteed line items with the same priority |
| House | 16 | Lowest priority, non-paying, non-guaranteed line items |
As shown in the table, Google Ad Manager gives different priorities to line items, with Sponsorship at the top and House at the bottom6. This helps publishers make the most money and advertisers reach their audience well.
Orders and Line Items
Orders: The Campaign Foundation
In the digital ad world, orders and line items are key to ad campaigns in Google Ad Manager7. Orders list the campaign details, like who’s running the ad and who’s showing it8. Line items tell how an ad should look on a website or app, including pricing and targeting.
Each line item is part of one order, and orders can have many line items7. To save a line item, you need its name, start and end dates, how many you want, and what ad sizes to use7. Line items compete with each other, with different types and priorities7. You can set how ads are delivered, like how fast they show up and how often people see them7.
8 Creating line items for traditional campaigns is easy, done in the “Delivery” section of Ad Manager8. For Programmatic Direct campaigns, they come from deals made in the “Sales” section8. It’s good to name line items clearly, making them easy to find later. The type and priority of a line item affect how it’s seen in relation to others and competing for space8.
9 Google Ad Manager gives different line items a priority level9. Guaranteed sponsorship gets a priority of 4, while non-guaranteed bulk is 129. Standard line items have three levels: high, medium, and low priority9. If several standard line items match a request, the highest priority one shows the ad9.
https://www.youtube.com/watch?v=kbdpZFSsd_w
Understanding orders and line items helps publishers make better ad campaigns. This way, they can earn more money and give their audience a better experience789.
ad manager
Google Ad Manager is a powerful tool for managing digital ads. It helps publishers and advertisers run their campaigns well10. This tool combines Ads Manager and Power Editor into one, making it easy to use10.
Creating campaigns with Google Ad Manager is flexible10. You can either follow a step-by-step guide or quickly set up your ad with basic details10. You can also pick where your ads will show, target specific audiences, and test different versions of your ads10.
Targeting your ads is a strong point of Google Ad Manager11. You can aim your ads at people using certain devices, browsers, or languages, and even by their location11. This means you can make sure your ads reach the right people.
The platform also has great reporting and analytics11. You get detailed reports on your campaigns and how they’re doing. This helps you make smart choices to improve your ads.
Google Ad Manager also lets you buy and sell ads within the platform11. This opens up more opportunities for making money by connecting with other agencies or platforms12.
In summary, Google Ad Manager is a top choice for those wanting to boost their online ads101112.
Ad Units and Ad Tags
In the digital ad world, ad units and ad tags are key for making more money and delivering ads smoothly. Ad units are the spots on websites or apps where ads go. Setting up ad units right is the first step in using Google Ad Manager for ad delivery13.
Creating Ad Units
To make ad units in Google Ad Manager, you need to decide on their size, where they go, and other details. This info helps create ad tags. These are the codes that go on the publisher’s pages or apps. They tell the ad server where to put the ads and how to handle ad requests13.
The Google Publisher Tag (GPT) makes making and managing ad tags easier. It builds ad requests with info like ad unit code, size, and targeting options. This helps publishers manage their ads better13.
Generating Ad Tags
After setting up ad units, Google Ad Manager makes the ad tags. These tags go on the publisher’s pages or apps, showing where ads should be. They have the info the ad server needs to pick the right ad and show it to the user13.
Google Ad Manager’s ad tags can be customized with extra details like targeting or ad size choices. This lets publishers show the right ads to the right people14.
By making good ad units and ad tags, publishers can improve their online ads and make more money. Getting ad units and tags to work well together is key. It helps publishers use their ad space well and give users a good experience15.
| Key Considerations | Description |
|---|---|
| Ad Unit Definition | Clearly define the size, location, and other attributes of the ad spaces on your webpages or mobile apps. |
| Ad Tag Generation | Utilize the Google Publisher Tag (GPT) to generate ad tags that accurately reflect your ad unit configurations. |
| Customization Options | Explore the ability to customize ad tags with additional parameters, such as custom targeting or ad size preferences. |
| Seamless Integration | Ensure a smooth integration of ad units and ad tags to optimize ad delivery and revenue potential. |
“Effective ad unit creation and ad tag generation are essential for publishers to capitalize on their digital advertising inventory and deliver a positive user experience.”
Learning about ad units and ad tags can help publishers make the most of their online ads. This leads to more money and growth131415.
Campaign Example
A bank wants to advertise on a website, mobile site, and apps16. The publisher sets up an order with two line items. One targets all users for a savings account campaign. The other targets users aged 30-50 for a home loan campaign, but only on apps16. They add ad creatives to each line to deliver the campaigns.
This example shows how Google Ad Manager handles complex ad scenarios. The publisher targets specific groups, like a home loan campaign for certain ages and locations16. The savings account campaign reaches a wider audience across different platforms16. Ad Manager’s features help optimize ad delivery and boost the bank’s ad impact.
Google Ad Manager lets you set up many line items and target specific groups16. This means advertisers and publishers can make their ads more relevant to their audience. It leads to better ad results.
This example shows how the publisher uses Google Ad Manager for targeted ads16. By using the platform’s advanced tools, the bank’s ads reach the right people and make an impact16.
Ways of Transacting in Ad Manager
Google Ad Manager gives publishers many ways to work with advertisers. They can pick the best method for their business and ads. Options include negotiating direct ad delivery, using auction-based ad sales through programmatic advertising, and real-time bidding (RTB) to make more money17.
Programmatic Guaranteed deals are a popular choice. They let publishers promise specific ad space to advertisers online. This method can save publishers up to 57% of their time, and agencies and advertisers can save 29% more18. Plus, it ensures full payment on time, handled by Google 30 days after the ad campaign18.
Direct Ad Sales let publishers negotiate directly with advertisers. This way, they can agree on specific ad space and prices. It uses programmatic tech for efficiency17.
Ad Manager also offers auction-based ad sales through programmatic tools like Open Auctions, Private Auctions, and First Look deals. These methods help publishers earn more by showing their ads to more buyers and using real-time bidding17.
Google Ad Manager’s flexible ways of working with advertisers helps publishers improve their digital ad plans. This leads to more revenue and a better experience for users17.
Test and Apply Suggestions
Google Ad Manager gives publishers tools to test and use suggestions for better ad performance19. It offers a range of recommendations based on the publisher’s needs to boost ad revenue20. These tips come from Ad Manager’s smart algorithms, using data from the publisher’s network20.
Opportunities in Ad Manager
The Opportunities feature in Ad Manager helps publishers find and make changes to increase ad revenue20. The system’s suggestions are easy to act on and show how they could help20. Publishers can pick which suggestions to use or ignore based on their goals20.
Experiments for Testing Changes
Ad Manager also has an Experiments function for testing changes on some ad traffic before applying them everywhere20. This lets publishers make smart choices and check if changes will boost their ad revenue19.
When making test objects, use names like “TEST” or “ZTEST” to tell them apart from real campaigns19. Advertisers can be turned off and moved to the end for better organization19.
Tools like Chrome DevTools or the Google Publisher Console help publishers check tag performance and fix problems19. It’s also key to keep an eye on Ad Manager’s features and test creative delivery for a smooth ad experience19.
Using the Opportunities and Experiments in Ad Manager, publishers can test and apply tips to improve their ad revenue and digital ad performance192120.
Maximize Revenue with Opportunities
The Opportunities feature in Google Ad Manager helps publishers find ways to make more money22. It looks at the publisher’s past data and industry trends to make these suggestions. By trying out these ideas, publishers can find new ways to make money and make their ads work better22.
Google Ad Exchange (AdX) is for big publishers and top websites with lots of visitors23. It gives publishers more control and automation over their ads. AdX lets publishers sell their ad space to many advertisers, including programmatic buyers, through auctions23.
Using tools in Google Ad Manager can really help improve how much money you make from ads. Features like Opportunities and Experiments give insights and let you test new ways to earn more23. Knowing how to use AdX rules well is key to making the most money on the platform23.
Combining Google AdSense with Ad Manager can help you make more money by using unsold ad space24. Looking into other ad networks can bring in more relevant ads, which can increase CPMs and ad revenue24. Google Ad Manager’s forecasting tools also help you make more money and keep users happy24.
By using the Opportunities feature and other tools in Google Ad Manager, publishers can make the most of their ad revenue. They can also optimize their ad inventory and stay ahead in the fast-changing digital ad world222324.
| Feature | Benefit |
|---|---|
| Opportunities in Google Ad Manager | Provides publishers with suggestions to increase ad revenue based on historical data and industry insights |
| Google Ad Exchange (AdX) | Designed for larger publishers and premium websites, offering more control and automation over ad inventory management, enabling revenue maximization through real-time auctions |
| Integration of Google AdSense with Ad Manager | Optimizes revenue by accommodating unsold or residual ad inventory |
| Exploration of third-party ad networks | Enhances ad relevance, CPMs, and overall ad revenue |
| Effective forecasting tools in Google Ad Manager | Assist in maximizing revenue and ensuring a positive user experience |
“Maximizing ad revenue through strategic optimization is crucial for publishers to stay competitive in the digital advertising landscape.”
By using the tools and opportunities in Google Ad Manager, publishers can find new ways to make money. They can also make their ads work better and aim for the highest ad revenue possible222324.
Add Native Ad Formats
Optimizing your ad format mix in Google Ad Manager can open up new ways to make money. Adding more native advertising to your ads can be a smart move. Native ads fit right into the content, making them less annoying for users than traditional banner ads25. Google Ad Manager lets you use standard native ads or create your own, giving you the chance to customize the ad experience.
When making native ads, focus on placement, design, and optimization25. Place native ads in a way that feels natural with the content. Make sure the design matches the look of the website or app. Testing different ad elements can help make them work better over time25.
It’s important to label native ads as ads to keep things clear and build trust with users25. Google Ad Manager has tools like the Ad badge and AdChoices icon to show that the content is an ad. This keeps users from getting confused and follows industry rules.
To start with native ads in Ad Manager, you can use the platform’s standard formats or create your own. You can choose from header, file, list, number, text, and URL26. These options let you control how the ad looks and fits into the content.
Google Ad Manager also supports native video ads, which can boost engagement and earnings27. Using native ads, whether standard or custom, can help you mix up your ad inventory and ad format for better revenue.
For more info on adding native ads to your Ad Manager strategy, talk to your account manager or check out the apps solutions section. This can help you find ways to engage with users on all devices252627.
Allow Ad Exchange Competition
Letting your inventory compete in Google’s Ad Exchange can boost your ad revenue28. The platform looks at your past data and shows how much more you could make by letting Ad Exchange bid on your ads28.
Ad Exchange is a big part of Google’s Ad Manager platform. It has many demand partners that can bid on your ads29. This way of advertising, called dynamic allocation, lets the highest bidder win, which can increase your earnings30.
To get the most from Ad Exchange, consider these tips:
- Your site needs at least 5 million page views a month to join Ad Exchange28.
- Know the difference between Ad Manager for Small Publishers and Ad Manager 36028.
- Learn how ad serving and prioritization work, like how guaranteed and open auction line items compete30.
- Keep an eye on important metrics like fill rate, CPM, revenue, and ad viewability to improve your ad strategy28.
- Follow Google’s rules for AdSense, Ad Exchange, and Ad Manager to stay eligible for their programs28.
Using Ad Exchange’s competitive edge can open up new ways to boost your ad revenue and improve your ad strategies.29
“Dynamic allocation enables the highest bidder to win each impression, potentially leading to increased revenue optimization.”
| Key Benefit | Description |
|---|---|
| Increased Demand | Ad Exchange gives you access to many demand partners, like advertisers and other networks, competing for your ads29. |
| Revenue Optimization | Ad Exchange’s dynamic allocation means the highest bidder gets each impression, which can lead to better revenue30. |
| Monetization of Unsold Inventory | Ad Exchange line items can turn your less valuable or unsold inventory into money through auctions, maximizing your ad revenue29. |
By using Ad Exchange competition, publishers can find new ways to optimize their ad revenue and improve their ad strategies.292830
Activate Target CPM (Beta)
Google Ad Manager’s Target CPM (tCPM) feature is a powerful tool for publishers to boost their ad revenue. This beta feature adjusts floor prices on each bid request. It aims to hit a target average CPM across the publisher’s inventory31.
By setting a target CPM, Ad Manager tries to match the average CPM to or above the desired level31. If the target can’t be met, like with new rules or big traffic changes, Ad Manager still optimizes yield and increases fill rates31.
Enabling Target CPM can greatly increase revenue. For example, publishers saw a 95% revenue boost with a 5% drop in eCPM31. The revenue uplift from Target CPM can be tracked in historical reports31.
Publishers can test Target CPM to see how it affects their performance31. These tests help in making a better digital advertising strategy and increasing revenue.
Target CPM, released from beta in December 2018, has shown its worth. It boosts ad fill rates, adjusts floor prices, and increases ad revenue for publishers32. It’s especially good for video campaigns, helping set a price for every thousand impressions to filter out low bids and raise CPM standards32.
To make Target CPM work well, publishers should keep an eye on its performance and run tests to fine-tune their settings32. Using the Opportunities feature and experimentation interface in Google Ad Manager helps analyze Target CPM’s impact and make smart decisions for more ad revenue33.
In conclusion, Target CPM in Google Ad Manager is a great way for publishers to improve their digital advertising strategy and increase ad revenue. By adjusting floor prices dynamically, this beta feature helps reach a target average CPM. This leads to better fill rates, higher yield, and improved performance313233.
Activate Optimized Floors (Beta)
Google Ad Manager’s Optimized Floors (Beta) uses machine learning to help publishers get the most from their ads. This feature sets floor prices in a way that balances high and low prices. Setting prices too high can leave ads unsold and cost money34. On the other hand, setting them too low can lower the value of your inventory and reduce earnings34.
Optimized floor prices take over any other floor prices set by other rules34. They are counted as coming from the older rule for reporting34. But, this feature only works when you choose “Set pricing for everything”34. Trying to test optimized floors with other rules at the same time can give wrong results34. So, publishers should be careful when testing this.
To get the most out of this feature, publishers can test it against their usual settings through experiments34. This lets them see how well the machine learning optimization works. Then, they can decide if it’s good for their pricing strategy.
There are three main types of price floors that affect how much money publishers make: Soft Price Floor, Hard Price Floor, and Dynamic Price Floor35. Google Ad Manager has tools like Pricing Rules and Optimized Competition to help set and fine-tune these floors35. Also, Prebid lets publishers set static and dynamic price floors for ad units35.
Optimized floor prices are still being tested, giving publishers a chance to see how they affect their earnings36. By testing and looking at the results, publishers can decide if this feature is good for their ad business.
“Optimized floor prices leverage Google’s machine learning model to maximize long-term revenue, balancing the tradeoff between setting floors too high and too low.”34
Header Bidding Trafficking for Prebid
Google Ad Manager has a special feature called “Header Bidding Trafficking”. It helps publishers make their header bidding easier and might increase their ad revenue37. This feature makes managing header bidding simpler by sending the bidding value directly to the ad manager through Google Publisher Tags (GPT). It cuts down on mistakes and boosts ad performance37.
Header bidding trafficking is an extra option that can work with a publisher’s current setup. It aims to make things more efficient and lessen the setup work37. It might not bring in more demand, but it can help improve CPM by fixing common errors and making integration easier37.
To use header bidding trafficking, publishers need a Google Ad Manager 360 account or work with partners who have access to it3738. Google Ad Manager suggests using this feature for easier setup, but it might have downsides like less detailed reports and less transparency37.
| Key Benefits of Header Bidding Trafficking |
|---|
|
When turning on header bidding trafficking, publishers should remember it’s only for Google Ad Manager 360 users. It needs the Prebid wrapper or the Amazon wrapper38. Also, Ad Manager will automatically list supported bidders, but not all are supported yet39.
Using header bidding trafficking, publishers can possibly better their ad performance and make their header bidding setup easier. This could lead to more ad revenue373839.
Conclusion
Google Ad Manager is a top-notch ad management tool. It helps publishers and advertisers manage their digital advertising better40. With features like unified ad management and targeted ads, businesses can improve their advertising strategies. They can also reach their audience better and make more money40.
Google Ad Manager does more than just manage ads40. It supports many ways to make money, like display, video, and native ads. This meets the different needs of publishers40. Plus, it works with Google Analytics and has advanced reporting. This helps publishers understand their audience and improve their ads and content41.
As online ads change, Google Ad Manager stays a top choice for businesses40. By using the platform’s strong tools and keeping up with trends, publishers and advertisers can find new ways to grow and succeed in digital advertising40.
FAQ
What is Google Ad Manager?
Google Ad Manager is a powerful tool for managing ads across different platforms. It combines the features of Google’s DoubleClick for Publishers (DFP) and the Ad Exchange. This gives users a single platform for handling display, video, and mobile ads.
What are the key benefits of using Google Ad Manager?
Google Ad Manager has many advantages. It offers precise targeting, real-time analytics, and support for automated ads. It also helps manage ad inventory and provides tools for creative management.
How does Google Ad Manager facilitate transactions between publishers and advertisers?
Google Ad Manager acts as a bridge between publishers and advertisers. Publishers can work with advertisers through negotiations or auctions. This depends on the agreement for ad delivery.
What are orders and line items in Google Ad Manager?
Orders outline a campaign’s details, like the advertiser and the team responsible. Line items detail how an ad should be shown, including pricing, targeting, and placement.
What features and capabilities does Google Ad Manager provide?
Google Ad Manager has a single interface for managing ads from various sources. It offers precise targeting, real-time analytics, and automated ad support. It also helps manage ad inventory and provides creative tools.
How are ad units and ad tags used in Google Ad Manager?
Ad units define where ads appear on a website or app. Setting up ad units is key in Google Ad Manager. The platform then creates ad tags, which are codes that tell where ads should be placed.
How can publishers transact with advertisers in Google Ad Manager?
Publishers can work with advertisers in several ways in Google Ad Manager. They can negotiate directly, sell through auctions, or use real-time bidding (RTB).
How does Google Ad Manager help publishers optimize their ad revenue?
Google Ad Manager offers tools like Opportunities and Experiments to boost ad performance. It also has features like Target CPM and Optimized Floors to help publishers increase their ad earnings.
Source Links
- Find opportunities to optimize revenue – https://support.google.com/admanager/answer/6286726?hl=en
- Get started with ads in Google Ad Manager – https://support.google.com/admanager/answer/6027116?hl=en
- Google Ad Manager: Everything You Need To Know – https://adespresso.com/blog/google-ad-manager-guide/
- Google Ad Manager: A Detailed Overview — AdPushup – https://www.adpushup.com/google-ad-manager/
- How line item delivery is paced – https://support.google.com/admanager/answer/2669484?hl=en
- Google Ad Manager Basics: Line Items – https://www.pubgalaxy.com/blog/google-ad-manager/google-ad-manager-basics-line-items/
- Add new line items – Google Ad Manager Help – https://support.google.com/admanager/answer/82236?hl=en
- About line items – Google Ad Manager Help – https://support.google.com/admanager/answer/9405477?hl=en
- What are Line Items in Google Ad Manager? – https://setupad.com/blog/line-items-in-gam/
- Facebook Ads Manager – https://sproutsocial.com/glossary/facebook-ads-manager/
- Google Ad Manager – https://en.wikipedia.org/wiki/Google_Ad_Manager
- Mobile Ads SDK | Google for Developers – https://developers.google.com/ad-manager/mobile-ads-sdk
- Get Started with Google Publisher Tag | Google for Developers – https://developers.google.com/publisher-tag/guides/get-started
- Ad Manager elements – Google Ad Manager Help – https://support.google.com/admanager/answer/6012282?hl=en
- Generate ad tags – Google Ad Manager Help – https://support.google.com/admanager/answer/177207?hl=en
- How to Set Up Your Facebook Ad Campaigns – https://adespresso.com/guides/facebook-ads-beginner/facebook-manager-campaign-setup/
- Ways of transacting in Ad Manager – https://support.google.com/admanager/answer/9248464?hl=en
- How Programmatic Guaranteed Works – Google Ad Manager – https://admanager.google.com/home/resources/feature-brief-programmatic-guaranteed/
- Test your implementation – Google Ad Manager Help – https://support.google.com/admanager/answer/4529291?hl=en
- Maximize your revenue with Opportunities and Experiments – https://admanager.google.com/home/resources/feature_brief_opportunities_and_experiments/
- How to Test Google Ad Manager (DFP) Setup? – https://setupad.com/blog/test-google-ad-manager-setup/
- What Is Google Ad Manager? How to maximize Revenue with it? – https://www.monetizemore.com/blog/what-is-google-ad-manager-gam/
- How To Maximize Ad Revenue Using Google AdX – https://www.genieegroup.com/blog/how-to-maximize-ad-revenue-using-google-adx/
- How to maximize ROI with Google Ad Manager? [10 Best Tips] – https://www.monetizemore.com/blog/maximize-roi-google-ad-manager/
- Native Ads – Google Ad Manager – https://admanager.google.com/home/resources/feature-brief-native-ads/
- Custom native ad formats – Google Ad Manager Help – https://support.google.com/admanager/answer/6366911?hl=en
- Traffic native ads in Ad Manager – https://support.google.com/admanager/answer/13404315?hl=en
- Easy Guide to Integrate Google Ad Manager with AdSense & Ad Exchange – https://www.adpushup.com/blog/how-to-use-google-ad-manager-with-adsense-and-ad-exchange/
- Ad Exchange line items – Google Ad Manager Help – https://support.google.com/admanager/answer/188523?hl=en
- Ad competition with dynamic allocation – https://support.google.com/admanager/answer/3721872?hl=en
- Target CPM – Google Ad Manager Help – https://support.google.com/admanager/answer/10357452?hl=en
- What is Target CPM? | Publift – https://www.publift.com/blog/target-cpm-guide
- Target CPM – What Is It and Does It Increase Ad Revenue? – https://headerbidding.co/target-cpm/
- Optimize floor prices in unified pricing rules (Beta) – https://support.google.com/admanager/answer/11385824?hl=en
- Price Floor Optimization – A Guide For Publishers – https://headerbidding.co/price-floor-optimization/
- Opportunities in Google Ad Manager – Blog – optAd360.com – https://optad360.com/blog/opportunities-in-google-ad-manager/
- What is Header Bidding Trafficking? How to Enable it for Higher Demand? – https://headerbidding.co/header-bidding-trafficking-enable-it-for-higher-demand/
- Header bidding trafficking – Google Ad Manager Help – https://support.google.com/admanager/answer/12273163?hl=en
- Header bidding trafficking FAQ – Google Ad Manager Help – https://support.google.com/admanager/answer/12270263?hl=en
- Understanding Google Ads and Google Ad Manager: Key Differences and Use Cases – https://www.linkedin.com/pulse/understanding-google-ads-ad-manager-key-differences-use-nazim-ahmad-ttsbf
- Google Ad Manager 360: Advanced Guide to Ad Management – https://www.adpushup.com/blog/google-ad-manager-360/