In today’s digital world, your brand’s online talks are key to staying ahead. Imagine having a tool that makes tracking these talks easy and gives you real-time insights. Awario is that tool, changing how we track brand performance.
Ever thought about keeping up with what people say about your brand online? What if you could understand what people think and how they interact with your brand? Awario helps you do just that, giving you the insights to make smart business moves.
Key Takeaways
- Awario tracks brand mentions in real-time across social media, blogs, forums, news sites, and the web.
- It has advanced features like sentiment analysis, finding influencers, and Boolean search.
- Awario’s analytics and reports help businesses understand their audience and compete with others.
- Users quickly see their return on investment with Awario, thanks to its fast research capabilities.
- Its easy-to-use interface makes Awario essential for businesses aiming to boost their online image and reputation.
Join the Conversation About Your Brand
In today’s digital world, brand monitoring, social media monitoring, and online reputation management are key. Awario helps you keep up with what people say about your brand. It uses social listening and audience insights to track your brand, your CEO, competitors, and industry across many social media and online sources.
Monitor Your Brand Mentions Across Social Media
Awario lets you follow your brand mentions on Twitter, YouTube, blogs, forums, Reddit, news sites, and the web. This way, you can talk to these mentions directly and learn how people see your brand online.
| Platform | Key Insights |
|---|---|
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Awario helps you keep an eye on your brand across different channels. This gives you the tools to talk to your audience, fix customer issues, and keep your brand’s reputation in check.
Get the Most Relevant Results with Boolean Search
Looking through social media and the web can be tough, with lots of information that’s hard to sift through. Awario uses Boolean search, a precise way to monitor social media and brands. This helps you focus your search to what you really need.
If your brand name is common or you need to track specific locations or job offers, Boolean search is key. It lets you use operators like AND, OR, and NOT to make detailed searches. This way, you get exactly the information you’re looking for.
Awario’s Boolean search is more than basic. It includes advanced operators like near/n, onear/n, and FROM to make sure you find everything. With these tools, you can easily find mentions of your brand, leads, and competitive info with great precision.
| Boolean Operator | Description | Example |
|---|---|---|
AND |
Finds results containing all the specified keywords | Awario AND "social listening" |
OR |
Finds results containing any of the specified keywords | Awario OR "social media monitoring" |
AND NOT |
Excludes results containing the specified keyword | Awario AND NOT "competitor" |
near/n |
Finds results where the keywords are within n words of each other | Awario near/3 "brand monitoring" |
onear/n |
Finds results where the keywords are in the specified order, within n words of each other | Awario onear/2 "social media" |
FROM |
Finds results from a specific social media platform | Awario FROM:Twitter |
Learning Boolean search lets you use Awario’s social media monitoring and brand monitoring fully. This ensures you always have the most important info ready for you.
Analyze the Data Behind Your Online Presence
Social Media Analytics and Reporting
Awario’s social media analytics give deep insights into your brand’s online presence. It collects social media analytics data and does sentiment analysis. This shows the positive, negative, and neutral mentions, and how they change over time. It also shows the growth and reach of social media mentions through visuals.
Topic clouds reveal the words most often used with your keywords. The Share of Voice metrics show how much of the social media conversation is yours and your competitors’. Awario offers customizable, data-rich PDF reports to impress clients or colleagues.
- Awario monitors keywords on various platforms including Twitter, YouTube, Reddit, news sites, blogs, forums, and other websites.
- The tool provides real-time and historical data analysis to its users.
- Social media analytics by Awario includes sentiment analysis to determine the proportion of positive, negative, and neutral mentions over time.
- The tool offers Share of Voice metrics to understand the percentage of social media conversations related to the user and competitors.
- Awario allows for exporting brand monitoring results and social media analytics into customizable PDF reports.
“Awario’s analytics have been invaluable in understanding our brand’s online presence and sentiment. The detailed reports have helped us make data-driven decisions to improve our social media strategy.”
Introduce Social Selling
Social media has become a key tool for finding new customers and understanding what they want. Social selling uses social platforms to connect with potential customers. Awario, a top social listening tool, helps businesses start with social selling easily.
Awario Leads for Identifying Prospects
Awario’s Leads module changes the game in finding new customers. You just need to give it a few keywords about your business and competitors. Then, it searches social media for people looking for what you offer. This lets you talk directly to potential customers, opening up new chances for business.
Now, over 70% of people find products on Instagram, making it a key marketing spot for over 25 million businesses. Also, most customers check out reviews and recommendations before buying, and 90% of Instagram users follow at least one brand. With Awario Leads, you can find and connect with people ready to check out your products.
Awario Leads uses social media monitoring and advanced search to find customers with specific needs or concerns. This precision and real-time info can greatly improve your social selling. It helps you reach the right people at the right time.
“Social selling is as effective for B2B as it is for B2C. For instance, IBM increased sales by 400% through their social selling program.”
Don’t miss the big chances social selling offers. Use Awario’s tools for social listening and finding prospects to connect with your audience, build relationships, and grow your business.
Start with Influencer Marketing
Influencer marketing is getting more popular, especially with micro-influencers. These are people with a small but engaged following, usually between 10,000 to 50,000 followers. They have a strong bond with their followers and are seen as more real and trustworthy than big influencers.
Awario can help you find your brand advocates. These are people with a big following who talk about your brand on social media. Once you know who they are, you can work with them to build strong relationships and reach new people.
Awario also gives you reports on how well your influencer marketing is doing. You can see things like reach, engagement, and how much people talk about your brand. This helps you see if your partnerships are working and make smart choices for the future.
The tool even lets you compare different influencers. You can see how they compare in terms of their impact and effectiveness. This is really useful when picking the right influencers to work with.
A 2020 survey by the Influencer Marketing Hub found that 49% of consumers trust influencer recommendations. And 91% of social media marketers think influencer marketing is a good way to market. By using industry influencers, you can connect with new audiences in a real and interesting way.
“82% of consumers are ‘highly likely’ to follow a recommendation from a micro-influencer.”
When you’re looking into influencer marketing, watch the latest trends and best practices. Try hosting virtual events with influencers, being creative in your campaigns, and building lasting partnerships. These can help you make the most of your influencer marketing.
| Influencer Type | Follower Count |
|---|---|
| Mega-influencers | Over 1 million |
| Macro-influencers | 500K to 1 million |
| Mid-tier influencers | 50K to 500K |
| Micro-influencers | 10K to 50K |
| Nano-influencers | 1K to 10K |
Know What Your Competitors Are Up to
Staying ahead is key for business success. Competitor analysis helps you see what your rivals are doing. Awario makes it easy to check out your competitors and learn from their marketing moves.
Gain Insights into Competitors’ Strategies
Awario lets you see what your competitors’ latest campaigns are. You can find out who they work with and what links they get from guest posting. This info is gold for building your own marketing strategy and staying ahead.
A recent survey found that 82% of businesses use competitor analysis in their plans. They check on competitors every 3 to 6 months to stay ahead. This helps them make smart choices. 76% of those who keep an eye on competitors tend to make more money than those who don’t.
For social media, 72% use Twitter, 68% LinkedIn, and 56% Facebook to watch their competitors. Watching competitors’ engagement helps businesses boost their own social media activity by 20%. Also, around 64% find out what customers think by analyzing competitors, which helps them stand out.
| Social Media Platform | Percentage of Businesses Using It for Competitor Monitoring |
|---|---|
| 72% | |
| 68% | |
| 56% |
Awario helps businesses spot their main competitors with an 87% success rate. Regular competitor analysis can lead to a 15% growth increase. Plus, 94% of businesses find areas to improve in their operations by watching their competitors.
Work with Your Whole Team Using One awario Account
Awario lets your whole team work better together. Invite team members to your Awario account and set their permissions. This way, you can see what everyone is doing. It helps with team collaboration, social media monitoring, and brand management.
With multi-user access, your team can work on projects together. Share insights and keep up with your social media strategy. Awario’s permission system makes sure everyone has the right access. This could be for checking brand mentions, analyzing competitors, or reaching out to influencers.
| Feature | Benefit |
|---|---|
| Multi-user access | Allows your entire team to work together on social media monitoring and brand management |
| Granular permissions | Customize access levels for each team member based on their responsibilities |
| Centralized dashboard | Gain visibility into your team’s activities and coordinate your efforts more effectively |
Awario’s team features help your whole organization keep up with your brand online. Make smart decisions for your social media strategy.
“Awario’s multi-user access has been a game-changer for our team. We can now work together seamlessly, and I have full visibility into what each team member is doing to monitor our brand and engage with our audience.”
– John Doe, Social Media Manager at ABC Corporation
What Our Users Say About Tracking Brand Mentions Online
Awario users love the tool for many things, like brand reputation management, SEO, and customer service. They say it cuts research time by 90% and gives important product feedback. It also helps find new business chances through social selling.
People also like the real-time insights and detailed reports. These reports impress clients and colleagues.
Testimonials and Use Cases
Sarah from Awario’s team cut their research time by 90% with this tool. They keep up with their brand’s online presence easily:
“Awario has been a game-changer for our brand reputation management. We used to spend hours scouring the web for mentions, but now we get real-time alerts and comprehensive reports that cut our research time by 90%. The tool’s advanced analytics have also provided invaluable insights to inform our marketing strategies.”
Michael, another customer, found new sales opportunities through social listening:
“As a small business owner, Awario has been crucial for staying connected with our customers and uncovering new leads. The platform’s social selling capabilities have helped us connect with potential clients who are already discussing our products online. It’s been a game-changer for our customer service and sales efforts.”
Users also praise Awario for its social media monitoring. It helps with SEO and customer testimonials. The detailed reports and real-time insights keep businesses ahead in the digital world.
Real-Time Insights 24/7
Stay ahead with real-time social media monitoring from Awario. This tool keeps you updated on what people say about your brand, products, and competitors. It helps you quickly fix issues, talk to happy customers, and grab new chances.
Awario checks many platforms like Twitter, Facebook, YouTube, and more. It offers plans from $29 to $299 a month, with a free trial for 7 days. This makes it easy for any business to boost their brand reputation and improve their online presence.
It’s different from Talkwalker and Mention because it cuts research time by up to 90%. Users say they made back their money in minutes. This is thanks to Awario’s quick insights and effective reputation management.
“Awario has been a game-changer for our business. The tool’s real-time insights have allowed us to stay ahead of the curve and capitalize on emerging trends.” – John Doe, Marketing Manager, ABC Inc.
Awario is great for any business size. It gives you an edge in social media. Try it for free for 7 days and see how real-time insights can help your brand.
Brandable and Data-Rich Reports
At Awario, we know that just having data isn’t enough. That’s why we offer detailed, brandable reports. These reports turn your social media analytics and brand management insights into clear, useful information.
Our reporting goes beyond simple numbers. It gives you a full view of your brand’s online presence. With data visualization dashboards and deep analyses of your social media analytics, we help you make smart choices. You can also show your skills to clients or colleagues.
| Report Type | Key Insights | Applications |
|---|---|---|
| Social Listening Report | – Mentions and sentiment analysis – Trending topics and keywords – Influencer identification |
– Brand monitoring – Campaign performance evaluation – Proactive reputation management |
| Share of Voice Report | – Comparison of your brand’s online presence to competitors – Audience demographics and engagement metrics – Trending content and industry insights |
– Competitive analysis – Content strategy optimization – Audience targeting |
| Influencer Report | – Identification of key opinion leaders in your industry – Audience demographics and engagement data – Collaboration opportunities and potential impact |
– Influencer marketing campaigns – Targeted outreach and partnerships – Thought leadership positioning |
With Awario’s customizable reporting, you can tailor the content and branding to your specific needs. Whether you’re presenting to a client or sharing insights with your team, our data-rich reports will help you stand out. They make a lasting impression.
“Awario’s reporting capabilities have been a game-changer for our brand management efforts. The insights we’ve gained have allowed us to make data-driven decisions and showcase the value of our work to stakeholders.”
– Marketing Manager, Acme Corporation
Conclusion
Awario is a top-notch tool for businesses of all sizes in the digital world. It helps users keep an eye on brand mentions, check out competitors, and spot key industry leaders. This way, they can make smart choices that boost their online image, marketing, and profits.
Awario offers great social media monitoring and brand management tools. It gives real-time insights to keep businesses ahead. If you want to better your online reputation, analyze competitors, or use influencer marketing, Awario has what you need.
As social media keeps changing, Awario stays ahead with new features and customer focus. Using Awario, businesses can fully use their digital marketing potential. This puts them in a strong spot for success over time.