Creating a Google Ads Account: Get Started Today

Did you know you need to spend over $1,000 USD on Google Ads to create a new account from an existing one¹? This fact shows how important it is to prepare before starting with Google Ads. But don’t worry, setting up your Google Ads account can be easy and rewarding with the right help.

Are you a small business owner, a digital marketer, or an aspiring entrepreneur? Creating a Google Ads account is key to unlocking online advertising power. In a few easy steps, you can reach your audience, increase website traffic, and boost sales or leads.

Key Takeaways

• Google Ads accounts created from a manager account will be canceled if inactive for over 15 months¹
• Setting up a Google Ads account typically takes 4-6 weeks to establish a strong account structure and see improvements in Quality Scores²
• Google offers free resources and guides to help you navigate the Google Ads platform²
• New advertisers can take advantage of various budget-based offers to unlock Ads credits in the first 60 days³
• AI-powered Performance Max campaigns can help you reach customers across multiple platforms like Search, Display, and YouTube³

Are you ready to start? This guide will take you through setting up a Google Ads account, your first campaign, and optimizing for success. Let’s get started and unlock Google Ads for your business!

Getting Started with Google Ads

Starting your Google Ads journey means creating a Google Ads account⁴. You’ll add your business info, pick your campaign goals and budget, and give your payment details⁴. After setting up, it’s key to learn about Google Ads, like setting up conversion tracking and managing your account, to boost your ads’ impact.

Sign Up for a Google Ads Account

To start, go to the Google Ads website and hit the “Start now” button⁵. If you have a Google account, use that email to sign in⁵. If not, you can create a new Google account during sign-up⁵.

Understand the Google Ads Process

The sign-up process has three steps: add your business info, set your campaign goals and budget, and give your payment details⁴. This ensures your ads meet your needs and goals⁴. Setting up conversion tracking lets you track your campaign success and make better choices⁴.

Knowing about Google Ads campaigns like Search, Smart Shopping, Display, and Video helps you pick the best for your goals⁵. Learning about bidding strategies like CPC, CPM, and CPE lets you adjust your ads⁶.

Linking your Google accounts, like YouTube and Google Business Profile, makes setting up campaigns easier and gives a unified ad experience⁴. Knowing your account settings, like language and country, helps tailor your Google Ads to your needs⁵.

By following the Google Ads sign-up steps and understanding the ad world, you’re ready to make a successful Google Ads account. This will help you use digital ads to boost your business⁴⁵⁶.

Provide Business Information

Starting your Google Ads journey means filling in key details about your business. This info helps Google make the sign-up smooth and later fills in some details for you⁷. You can add one business name and logo at the account level, but it might take up to two days for review⁷. Google suggests using one business name and logo for all campaigns and accounts for consistency⁷.

Enter Business Name and Website

When signing up, you’ll need to give your business name and website URL. This is important because it helps Google know about your online presence and match it with your Google Ads account⁸. Connecting your Google Business Profile with your Google Ads account makes sure your brand looks consistent to potential customers⁸.

Link Existing Accounts

You can also link existing Google accounts like a YouTube channel or Google Business Profile during sign-up⁸. This makes setting up campaigns easier by giving you more data and advice for your business⁸. By linking accounts, you use the full power of Google to boost your online ads⁹.

Make sure the business info you provide meets Google Ads, Trademark, and Copyright policies for a great ad experience⁷. Google checks these assets, but doesn’t promise to show them all, even after verifying your ad⁷.

“Linking your Google Business Profile with your Google Ads account is crucial for creating a consistent brand experience for potential customers.”⁸

By entering your business details and linking accounts, you’re setting up for a successful Google Ads campaign. This helps Google understand your business better, offering more precise advice and a smoother ad experience⁷⁸⁹.

Set Up Billing and Payment

Setting up your billing and payment details is key to starting your Google Ads campaign. You need to pick your billing country and currency, and choose a payment method that suits your business. Google Ads has various options to make it easy to begin with google ads billing setup, google ads payment methods, and google ads currency options.

Select Billing Country and Currency

First, pick your billing country and currency. Google will show you options based on where you are. This choice affects your payment methods, fees, and billing process¹⁰.

Choose a Payment Method

Then, select a payment method for your Google Ads account. You might use credit/debit cards, PayPal, bank transfers, or invoice-based monthly billing¹¹. The payment method you pick affects when and how your ad costs are charged. Think about what’s best for your business and cash flow.

With automatic payments, your ads start running right away, and you’re billed after 30 days or when you hit a spending limit¹². Businesses that get monthly invoices can build up costs and pay by check or bank transfer. This gives you more control over your cash flow.

You can always change your billing and payment info in your Google Ads account if needed¹².

By setting up your billing and payment preferences, you’re getting closer to a successful Google Ads campaign. Take your time to look at your options and pick the setup that’s right for your business¹⁰¹¹¹².

Choose Your Campaign Goals

When setting up your Google Ads account, picking your campaign goals is a big decision. Google Ads has many campaign types to help you reach your goals, like boosting sales, getting leads, or making your brand known¹³. By picking the right goal, Google can give you advice and make your campaigns better¹³.

Google Ads has many campaign objectives, like Sales, Leads, Website traffic, and more¹⁴. For the Sales goal, you can aim for purchases on your site or calls from ads¹⁴. Naming your campaigns, like “Holiday bundle promotions,” makes tracking easier¹⁴.

Google Ads lets you set a daily budget that grows with the month’s days, giving you control over spending¹⁴. You can pick bidding strategies like “Maximize conversions” to aim for more conversions in your budget¹⁴. But, it’s important to watch your bidding to make sure it helps your campaign, not hurts it¹⁴.

You can customize ad rotation to improve your ad’s performance and reach¹⁴. By choosing the right campaign goals and using Google Ads’ features, you can make an ad strategy that works for your business¹⁵.

“Over the last decade, PPC advertising has become essential for almost every industry, offering the opportunity for even the smallest businesses and startups to impact their bottom line with a budget of a couple hundred dollars a month.”¹⁵

google ads new account

Creating a new Google Ads account is easy and guides you through key steps for your ad campaign. It’s great for both small business owners and experienced marketers. The Google Ads sign-up is designed to be easy and clear⁴.

To start, you’ll give your business details like your name and website URL⁴. Linking Google accounts you already have, like YouTube or Google Business Profile, can make things easier and give you useful insights for your campaign⁴.

Next, pick your campaign goals and set your budget. Remember, new Google Ads accounts can’t have URLs in their names⁴. You’ll also choose your billing country and currency, which affects your payment options⁴.

Setting up Google Analytics and conversion tracking is a big step in your new Google Ads account. This gives you deep insights into how your ads are doing and helps you see if they’re working¹⁶.

The first steps to set up a Google Ads account include five steps¹⁶. Also, new accounts start with a Smart Campaign, which has fewer options for targeting, ad formats, ad groups, and bidding strategies¹⁶.

It’s better to use the post-pay billing method instead of pre-pay¹⁶. This helps with managing your money better. But, remember, direct debit might take a few days to get approved¹⁶.

By following these steps and tips, you’ll set up a new Google Ads account that can help your business grow¹⁷.

“Setting up a new Google Ads account is a critical step in expanding your digital marketing efforts. With the right strategies and tools, you can maximize your advertising impact and reach your target audience more effectively.”

Understanding these key points and following the best practices will help you set up your new Google Ads account for the best results¹⁷.

Add Campaign Assets

When you start your Google Ads campaign, you can add different assets to make your ads look better and work better. You can upload images, videos, and logos that match your brand and what you’re selling¹⁸.

Upload Images, Videos, and Logos

Google Ads lets you add various media to your campaign. You can use high-quality product images, videos that explain your products, and logos to make your brand more recognizable¹⁸. Choosing and optimizing these assets well can make your ads more noticeable and interesting to your audience.

Preview Ad Formats

After adding your assets, Google Ads shows you how your ads will look on different devices and layouts¹⁸. Seeing these previews helps you make sure your ads look good, are easy to read, and get your message across clearly to potential customers.

Responsive search ads let you use many headlines and descriptions that can change together¹⁸. This can make your ads more likely to get clicks and conversions, as Google picks the best combination for each search query¹⁸.

Google Ads also lets you automatically create more assets like sitelink, callout, and structured snippet assets¹⁹²⁰. By using your own assets and these automated options, you can make a full and strong ad strategy that speaks to your audience.

Putting time and effort into your campaign assets is key to making your Google Ads successful. By uploading good-looking and relevant media, and using the ad preview feature, you can make sure your ads catch people’s attention and share your value clearly with potential customers¹⁸¹⁹²⁰.

Define Your Target Audience

Setting up successful Google Ads campaigns starts with defining your target audience. Google Ads has many options to help you reach people who might be interested in what you offer²¹.

Select Demographics and Interests

Google Ads now puts all the info about your audience in one spot²¹. You can target your ads by age, gender, location, and more. You can also focus on what your potential customers like and do²².

• Audience segments are now called “audience types,” including custom, in-market, and affinity audiences²¹.
• Remarketing is now called “your data” in Google Ads²¹.
• Not all campaign types support audience targeting, so know your limits²¹.

Adding audience segments to your ad groups lets you target specific groups by their interests and more²¹. The audience search feature helps you find the best audience segments quickly²¹.

The audience ideas feature in Google Ads helps pick the right audience for your products or brands²¹. It uses data and trends to guide you. Detailed steps are given to add audience targeting to your campaigns²¹.

Using Google Ads’ audience targeting options helps your ads reach the right people. This can improve your campaign’s performance and drive more conversions for your business²².

“Google Ads allows you to target your ads based on a variety of demographic and interest-based criteria, such as age, gender, location, and the topics or hobbies your potential customers are interested in.”

Custom audiences in Google Ads are 50.4 percent accurate, making them a key tool for targeted marketing²³. You can create customer lists with Google Ads using various data points²³. Affinity and in-market audiences are great for targeting customers by their interests and buying habits²³²¹²².

Set Your Advertising Budget

Setting up your Google Ads account means figuring out the right budget. Google Ads gives you advice based on your goals and audience. You can also set a budget that fits your needs²⁴. It’s important to balance your budget with your goals to make sure your money works well.

Google Ads lets you set a daily budget, and costs can change by up to 20%²⁵. This means you can adjust your spending based on how your campaigns are doing and what your audience needs.

The average cost for pay-per-click (PPC) ads is between $9,000 to $10,000 a month²⁶. But, businesses have succeeded with budgets ranging from $500 to $30,000 a month²⁶. The average mid-sized business spends about $9,000 to $10,000 a month²⁶.

To find the right budget for your business, use Google’s Keyword Planner and test campaigns²⁶. Look at how well your campaigns are doing and focus on important metrics like click-through rate and cost per conversion²⁶. This way, you make sure your budget is working well for you.

Being flexible and responsive to your campaign’s performance is key to success with Google Ads²⁵. Keep an eye on your spending and adjust it as needed. This will help you get the most out of your Google Ads and grow your business.

In summary, setting the right Google Ads budget is key to a successful campaign. Know your goals, look at industry standards, and use smart budgeting. This will help you spend your money wisely and reach your goals²⁴²⁵²⁶.

Submit Your Campaign and Go Live

Now that your Google Ads account is ready and your campaign assets are prepared, it’s time to submit your google ads campaign and start running. Before you click the publish button, make sure you’ve checked a few things to make sure your ads will do well.

Confirm Payment Details

First, make sure your payment details are correct²⁷. You’ll need to provide your billing info and choose a payment method when setting up your account. Checking these details again can prevent payment problems later.

Set Up Conversion Tracking

Then, it’s important to set up google ads conversion tracking²⁸. This lets you track important actions from people who see your ads, like buying something or filling out a form. This info is key to seeing how well your campaigns work and improving them.

²⁸ To set up conversion tracking, create a new conversion element, define what you want to track, and add the tracking codes. Google Ads gives clear steps to make sure you track everything correctly.

²⁹ After checking your payment and setting up tracking, you’re set to go live with your google ads. Submit your campaign, and your ads will start showing to your target audience. Watch how your campaign does and be ready to tweak it for better results.

“The key to successful Google Ads campaigns is continuously monitoring and optimizing your performance. Don’t set it and forget it – stay engaged with your campaigns to drive the best possible returns.”

²⁷²⁸²⁹

Account Settings and Management

Getting to know how to manage your Google Ads account is key. This includes setting up access and security, and linking it to platforms like Google Analytics³⁰. It’s important to understand these settings to manage and improve your Google Ads campaigns.

Access and Security

Managing access and security is crucial. You can give different levels of access to users in your Google Ads account³⁰. These levels range from “Administrative” for full control to “Read only” and “Email only”³⁰. This way, you can make sure the right people have the right access to your account³⁰.

Linked Accounts

Linking your Google Ads account to other platforms is also key³¹. For instance, linking it to Google Analytics helps track your campaign performance³². You can also link several Google Ads accounts under one Google Ads Manager account, which is great for big advertisers with many campaigns³⁰.

Understanding and setting up your Google Ads account right makes sure your campaigns run well, your data stays safe, and your team works together smoothly³¹³²³⁰.

Conversion Tracking and Measurement

Conversion tracking is key to your Google Ads setup. It lets you see what actions people take after seeing your ads. By tracking these actions, you learn how well your ads are doing. This helps you make smart choices about your campaigns and how to improve them³³.

To start tracking conversions, you need to set up a conversion action and add the Google tag to your site. Many platforms like Wix, WordPress, and Shopify make this easy³³.

If you’re new to tracking, the “About conversion tracking” section has lots of helpful info. It explains why it’s important and how to set it up for different types of conversions³³.

You can also track app installs and actions within apps. This can boost your conversion rates, especially if ads lead to the app³⁴. The Web to App Connect interface makes switching from web to app smooth for customers, which can increase conversions even more³⁴.

Remember, you must follow rules like GDPR to protect user data. Make sure to ask for consent before collecting data, and don’t track users without their okay³⁴.

Keep an eye on important metrics like cost per conversion and conversion rate. These numbers help you understand how well your campaigns are doing and what you’re getting back from your investment³⁵. Reports like the Path Metrics Report offer deep insights into customer behavior and what drives them to convert³⁵.

Good conversion tracking is vital for making the most of your Google Ads. By using these insights, you can tweak your targeting and messaging. This leads to more valuable actions from your audience³³³⁴³⁵.

Optimize and Analyze Campaign Performance

It’s key to keep improving and checking how your Google Ads campaigns are doing. This helps you get the most from your ad spending³⁶. By tracking conversions, you can see which ads get people to take action³⁶. Google Ads tracks how clicks turn into things like website buys, phone calls, app downloads, or signing up for newsletters³⁶. You’ll need to set up tracking for different actions, like on websites, apps, or phone calls.

Monitor Key Metrics

³⁶ Keep an eye on important data like cost per conversion and conversion rate. This gives you a clear view of how well your campaigns are doing³⁶. Knowing your return on investment (ROI) helps you see if your ads are making money. This info helps you make your ads better³⁶. The search terms report in Google Ads shows which keywords work best. This lets you adjust your bids and add negative keywords for better ads³⁶. Google Ads also has a Quality Score that helps make your ads more relevant, which can improve their position and cut costs³⁶. Google Ads reports give you details on what happens after people click on your ads. This info helps you fine-tune your ads for better results.

Adjust Targeting and Budgets

³⁶ Linking Google Ads with Analytics is key for a full check-up of your campaigns³⁷. The 80/20 rule says focusing on the top 20% of your campaigns can boost your revenue a lot³⁷. Improving certain campaigns by 10% can lead to a big jump in revenue, depending on their current performance³⁷. It’s best to optimize campaigns differently based on how many clicks and conversions they get³⁷. Some campaigns need more attention than others, so it’s smart to sort them out.

³⁸ Google Ads reaches over 90% of internet users worldwide, and companies see about $8 in return for every $1 spent³⁸. Piwik PRO Analytics gives you deep insights into how your campaigns are doing, from sessions to revenue³⁸. Using Piwik PRO with Google Ads means you can target ads better with your own data, which can boost your return on ad spend³⁸. Piwik PRO tracks important metrics like sessions and goal conversions to see how well your campaigns work. It also shows the cost per click and click-through rate to gauge ad success³⁸. Knowing how your Google Ads spending turns into sales is key, and looking into landing page performance is crucial for better ads.

³⁸ Piwik PRO helps spot landing pages that don’t match your ads or don’t work well for your campaigns³⁸. Using Piwik PRO for landing page tweaks means checking bounce rates and conversion targets to make your campaigns better³⁸. Working with A/B testing tools in Piwik PRO can give you direct stats for landing page improvements. Making your landing pages more engaging with clear calls to action can boost engagement and conversions.

“Ongoing optimization and analysis of your Google Ads campaign performance are essential for maximizing the return on your advertising investment.”

Google Ads Resources and Support

As a business owner or marketer, you know how powerful Google Ads can be for driving traffic and leads. But, it can be tough to understand the platform, especially for beginners in digital advertising. Luckily, Google offers many resources and support to help you use your Google Ads account well³⁹.

Help Center and Community Forums

The Google Ads Help Center is packed with info, from setting up accounts to improving campaigns³⁹. It has guides, tutorials, and answers for all your questions³⁹. Plus, the Google Ads Community forums let you talk with other advertisers and get help with your issues³⁹.

Google Ads Experts

For more direct help, Google Ads Experts are ready to give you specific advice and support. These experts can guide you through the platform, improve your campaigns, and make sure you’re getting the best from your ads⁴⁰. Whether starting or refining a campaign, Google Ads Experts can offer key insights and advice to boost your success⁴⁰.

Remember, Google has you covered with google ads resources, google ads support, and google ads expert help. You can use self-help tools and get personalized help to make the most of your Google Ads account and achieve great results for your business³⁹⁴¹⁴⁰.

“Google’s comprehensive resources and dedicated support are invaluable for businesses looking to maximize the impact of their Google Ads campaigns.”

So, whether you’re starting or aiming to improve your Google Ads strategy, make sure to use the google ads resources, google ads support, and google ads expert help at your disposal³⁹⁴¹⁴⁰.

Conclusion

Setting up a google ads account is easy and can help you reach new customers and grow your business. This article shows you how to create google ads account and start google ads advertising on Google. Always work on making your campaigns better to make sure your Google Ads work well⁴².

It’s important to own your Google Ads account to understand your strategy and improve your campaigns⁴³. Taking control means you won’t get stuck with bad agencies and won’t pay more in the future⁴³. Even if you work with agencies, owning your account helps keep things clear and lets you shape your campaigns⁴³.

Good Google Ads management means doing audits, tracking conversions, finding the right keywords, and testing new campaigns and offers⁴⁴. Using a Google Ads Manager account helps agencies manage many client accounts well. This builds strong relationships with clients⁴⁴.

Source Links

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