The Future of SEO: Unveiling the Strategies for Success

SEO is always changing to keep up with search engine updates. To keep your website visible and competitive in 2023, you need to know the latest SEO practices. These practices will boost your rankings and increase organic traffic. But what exactly are these practices, and how can they help your website succeed online?

Google’s EAT update changed how search engines rank websites, focusing on Expertise, Experience, and Authoritativeness. Now, Google values the real-world experience of content creators¹. This update aims to improve the quality of online information.

Creating content for a wide audience used to be the main goal. Now, SEO is about making content that speaks to your target audience. It’s crucial to know what your audience wants and needs to make content that adds value¹.

AI technology is changing how we make and use content. In 2023, we’ll see more AI in content creation and writing tools¹. This will make making content faster and more effective.

Automation is becoming a big part of SEO. As businesses look to work smarter, not harder, automation will help manage and improve websites. Tools that automate tasks like keyword research and content optimization can save time and boost SEO results¹.

Google’s endless scrolling on search results pages could change how people click on links. As users keep scrolling, lower-ranked pages might get more clicks. Understanding this could help businesses adjust their strategies¹.

Key Takeaways:

• Google’s EAT update highlights the importance of real-world experience and targeting your audience, moving away from just focusing on traffic¹.
• AI and automation will shape SEO’s future, making content creation and management more efficient¹.
• Endless scrolling might change how people click on search results, so adapting strategies is key¹.

Stay tuned for more on these trends and how to apply the best SEO practices in 2023.

The New “E” in E.E.A.T

Google now adds experience to its E-A-T rating, along with expertise, authority, and trust. Content creators with first-hand experience in a topic will rank higher². This change shows how crucial experience is for quality and authoritative content.

Experience is now seen as key for trust and quality in many topics². For example, in YMYL topics like health or finance, creators with real-world knowledge are more credible. This makes their content more trustworthy².

Google looks at content creators’ experience or lack thereof to check content quality and trust². The guidelines mention cases where creators lack needed experience or expertise. They also talk about websites that aren’t seen as trustworthy².

The addition of experience to E-A-T shows Google’s aim to give users the best results². Chapter 7.3 of the guidelines says experience is crucial for trust and quality in almost any topic². Chapter 8.3 adds that a wealth of experience with uniqueness and authority boosts trustworthiness the most².

Even though AI tools are common, Google warns against using them too much without human review². AI content might lack accuracy, usefulness, and quality guidelines. Google values human expertise and its impact on content creation².

Recent updates, like the March 2024 Core Update, show Google’s focus on original, high-quality content². This move highlights Google’s effort to improve content quality and give users reliable info.

Evaluation Criteria	Key Points
Expertise	content creators with first-hand experience in a topic
Authority	websites acknowledged as authoritative and trustworthy
Trustworthiness	minimum quality level required for content creators to be considered trustworthy, particularly in YMYL topics
Experience	experience valuable for almost any topic in establishing trust and quality

Google’s focus on experience in E-A-T shows how crucial creators’ expertise is². Adding personal experience, authority, and trustworthiness to content makes it better for users. It also strengthens knowledge and expertise online.

Audience-Targeted, Not Traffic-Targeted Content

SEO now focuses on making content for specific audiences, not just bringing in lots of visitors. This means making sure the content meets the audience’s needs and likes.

Nike knows how to split its customers into groups like Men, Women, and Kids. They use a method called MECE to make sure their messages hit the right people³.

Knowing what your audience likes is key to making great content. For example, Millennials like experiences over stuff, and they’re willing to pay for comfort. Gen Z looks for social media tips when buying things. Making content that matches these trends helps you connect with these groups³.

Targeting by location is also smart. It lets businesses see what people in different places are looking for. This helps make content that speaks to people in certain areas³.

Looking at how people behave is another way to tailor content. By seeing who spends more, interacts with brands, and looks at certain things, businesses can make content that really speaks to them³.

Doing research is key to making content that hits the mark. This can be through surveys or looking at reports. It gives businesses insights into what people want and like³.

Tools like Google Analytics and SEMrush help get and analyze customer data. They give businesses the info they need to make content that people will love³.

Breaking your audience into smaller groups helps too. You can look at things like age, gender, and income. This way, you can make sure your content speaks to them directly³.

Looking at people’s values and lifestyles is another way to segment your audience. This tells you what they care about, helping you make content that speaks to them on a deeper level³.

Good research is vital for understanding your audience. Surveys can tell you a lot about who they are and what they want. This info is crucial for making SEO work well³.

Benefits of Audience-Targeted Content
1. Higher Conversion Rates
2. Improved User Engagement
3. Increased Brand Loyalty
4. Enhanced Customer Satisfaction
5. Improved Search Engine Rankings

Audience-targeted content has many benefits for businesses. It increases the chance of people taking action. When your content matches what they want, they’re more likely to stick around and support your brand. This can make your site rank better in searches³.

It’s important to make content that matters to your audience. Tools help you find topics and keywords they’re interested in. This keeps your content fresh and useful³.

SEO is more than just getting visitors. It’s about making content that really speaks to your audience. By understanding what they need and like, you can make content that’s valuable and engaging³.

Increased Emphasis on Author Authority

Google’s search algorithms now focus a lot on author authority. They see the value in real people who know their stuff and create great content⁴.

Recently, author authority has become key in deciding how content ranks. Google wants to reward content that’s not just relevant but also trustworthy and authoritative⁴⁵.

Author authority shows how much a writer knows, how much influence they have, and their reputation in their field. It’s seen as a key way to check if content is reliable and credible⁵.

Google looks at author authority by checking things like content quality, how people engage with it, social shares, backlinks, and publication history. These things help figure out if the content is credible and trustworthy⁵⁶.

To boost author authority, adding author bios, making author pages, and linking to their social media is key. This gives Google a better idea of the author’s expertise and the content’s authority⁴.

Google’s guidelines also stress the value of a LinkedIn profile and other social media links in author bios. They show how important it is to have a strong online presence⁴.

Author schema on the bio page is also a ranking factor for search engines. It helps search engines know who the author is, which boosts their authority⁴.

A good bio page shares important info about the author and builds trust with readers. It shows the author’s expertise and authority, making the content more credible⁴.

Working with other content creators who are seen as authorities can also help boost author authority. This shows search engines that the author is part of a network of experts⁴.

To check and improve author authority, tools like Moz’s Domain Authority Tool, AHREFS, and Google’s PageRank are useful. They give insights into backlinks, social engagement, and online presence, helping creators build their authority⁶.

In conclusion, building author authority is a smart and data-focused process. It involves making valuable content, connecting with communities, working with industry experts, and keeping up with trends. Being transparent, authentic, and optimizing based on data is key to building and keeping author authority⁵⁶.

Satisfying, Helpful Content

Creating helpful content is key to better search engine rankings and making users happy.

Google looks for original, helpful content to give users great experiences⁷. This means making content that’s relevant and meets what users need.

Google uses many signals to rank content, but the main focus is on the page level⁷. They look at how relevant, quality, and deep the content is⁷.

Website owners should aim to make content that’s helpful, trustworthy, and focused on people⁸. The September 2023 update made a big change, pushing more original and helpful content to the top⁸. Google says making content that users need is key to doing well in SEO⁸.

Removing bad content can help other content do better in search results⁷. It’s also good to keep up with Google’s updates because they can change at any time for many reasons⁷.

In 2023, Google made several updates that changed search rankings, including in August, October, November, and March 2024⁸. These updates made it clear that making content for people is important. This led to more talks in the SEO world about Google’s helpful content system⁸. Experts like Danny Sullivan, John Mueller, and Gary Illyes talked about how important it is for SEO to focus on people⁸.

Google keeps updating its algorithms to give better search results. The Helpful Content System & Ranking update in August 2022 changed SEO a lot⁹. Websites lost a lot of SEO visibility after the September 2023 update, with some losing up to 50%⁹. The update hit sites with too many ads, affiliate links, and AI content hard, causing big drops in rankings⁹. Gaming sites were especially hit, with some even being removed from Google search for being spam⁹.

In conclusion, making content that satisfies and helps users is key for better search rankings and user happiness. Website owners should focus on creating quality content that’s relevant and follows Google’s guidelines for helpful content⁷⁸. Keeping up with algorithm changes and following good SEO practices will help websites stay visible and ranked well in search results⁷⁹.

A.I Content and Content Writing Software

Google is working hard to stop auto-generated content, but A.I content and writing software are getting more popular. These tools help make content faster and better. They can create *original, quality content*. Content briefs, outlines, and idea generators help make content that Google likes.

There are many A.I content and writing software options out there. Each one has its own special features. Let’s look at some top picks:

Frase

Frase is a top-rated content writing tool, with a satisfaction score of 90%. People love its SERP analysis, easy heading structures, and *good quality content output*¹⁰.

Claude

Claude is a favorite in A.I content and writing software. It scores 81% in satisfaction and is praised for its human-like writing and flexibility¹⁰.

Byword AI

Byword AI is great for content writers. It works with CMS like WordPress and makes SEO-ready articles easy. It has a simple design and a satisfaction score of 68%¹⁰.

Writesonic

Writesonic is a tool that scored 42% in satisfaction. Users like its easy workflow, *well-structured articles*, and SEO help¹⁰.

With these tools, content creators can make writing easier and faster. They can produce *original, quality content* for their audience. These A.I tools, along with good briefs and outlines, help writers make articles that engage readers and meet search engine standards.

This image shows how powerful A.I content and writing software can be.

SEO Automation

Automation has changed the SEO game, thanks to advanced tools from SEO software platforms and keyword research tools. These tools help businesses and agencies streamline their SEO work. They focus more on strategy and less on repetitive tasks.

Automation makes site auditing and monitoring easy. With tools like site auditing and website graders, businesses can quickly find and fix SEO problems. This saves time and ensures websites are search engine ready, leading to better rankings and more traffic¹¹.

Keyword research is another big win for automation. Tools for keyword research help find keywords that match what people are searching for. By automating this, businesses save time. They can then focus on making quality content and getting more visibility in search results¹².

Keeping an eye on keyword rankings and backlinks is key for SEO success. Automation tools give detailed reports on these and more. Tools like SEMrush, Screaming Frog, Ahrefs, and SE Ranking offer advanced SEO automation features. They provide insights for better campaign optimization¹¹¹³.

MarketingCloudFX is an example of an SEO software platform that automates many tasks. It has tools for tracking rankings, monitoring competitors, and AI insights. These help businesses stay ahead in SEO¹¹.

Tools like Looker Studio, Screaming Frog SEO Spider, and Ahrefs’ Rank Tracker aim to improve SEO and make data-driven decisions. They automate website crawls, find SEO issues, and track keyword rankings. Automation helps businesses get the most out of their SEO efforts, leading to better results and ROI¹³¹².

By using automation in SEO, businesses can make their websites better, increase visibility, and drive more traffic and conversions. Automation lets SEO pros focus on strategy, making them more efficient and effective. It’s clear that SEO automation is changing the game, making SEO more streamlined and impactful¹¹¹².

SEO Automation Tools	Features	Pricing
SEMrush Position Tracking	Keyword ranking tracking on Google	Free accounts with limited features Paid plans starting at $139.95 per month
SEMrush Site Audit	Automated website SEO issue checks	Free plan audits up to 100 pages Paid plans starting at $139.95 per month
SEMrush Brand Monitoring	Tracks brand mentions and backlinks	7-day free trial, then $49 per month
SEMrush Link Building Tool	Finds backlink opportunities	Free accounts with limited opportunities Pro plan starting at $139.95 per month
SEMrush My Reports	Creates automated SEO reports	Pricing ranges from $139.95 to $499.95 per month
SEMrush Log File Analyzer	Analyzes website crawl data	Paid plans range from $139.95 to $499.95 per month
SEMrush Organic Research	Competitor analysis for SEO insights	Free accounts with limited data Paid plans starting at $139.95 per month
AI Automated Data Connector	Integrates Google Analytics and Semrush data	Essential for strategic SEO decisions

Changes to CTRs by SERP Positions

Endless scrolling on search engines means users can look at more results easily, which might change how people click on links¹⁴. Featured snippets and other search tools also affect how often people click on links, as they might find what they need right on the page¹⁴.

Page titles and meta descriptions are key to getting clicks. They’re what users see first when looking through results. Making these interesting and relevant can make people want to visit your site¹⁵. Using keywords in your URL can also boost clicks by about 45%¹⁶.

Position zero, or the featured snippet, is important too. Being a featured snippet can make your content stand out, but it might lower the click rate for the top result by 5.3%¹⁴. Still, the top organic result usually gets a lot of clicks, about 27.6%¹⁶.

Not all search results see a drop in clicks. Branded searches often get more clicks, with the top result getting around 34% and the third result getting 9%¹⁴. Long-tail searches also tend to get more clicks, especially in the top few spots¹⁴. This shows the need to adjust your SEO based on what people are searching for and where they find you¹⁴¹⁵.

Moving up in search results can increase clicks, but the gain varies. Going up one spot can increase clicks by about 2.8%¹⁶. But going from #10 to #9 can increase clicks by 11%, and going from #2 to #1 can increase them by 74.5%¹⁶. This shows how important it is to aim for the top spots in search rankings.

In conclusion, knowing how SERP positions affect clicks is key to making your site more visible and getting more organic traffic. By making your titles and descriptions appealing and providing useful snippets, you can boost your site’s clicks, even if you’re not at the top. But, keep an eye on these trends as search engines change and SEO evolves¹⁵.

Product Page SEO

Optimizing product pages is key for SEO. It means doing thorough keyword research and using smart optimization techniques. This helps product pages show up more in search results. By doing this, businesses can make high-performing product pages that bring in more organic traffic and boost sales.

When doing keyword research, it’s important to find the right keywords for each product. About 20% of categories often make up 80% of revenue in eCommerce SEO¹⁷. Focusing on these top categories can help businesses get the most out of their SEO efforts¹⁷.

To make product pages more visible and rank better, add specific details like brand name and model name to the content. This helps search engines understand what the page is about and improves its ranking for certain searches¹⁷.

Checking for broken links on websites is crucial for SEO. Broken links can hurt user experience and make it hard for search engines to crawl the site. So, having a system to check for and fix broken links quickly is key for good SEO¹⁷.

The content on product pages also plays a big role in getting visitors to buy. Write product descriptions that are short, interesting, and informative. Highlight what makes the product special. Also, linking product details to related pages can make the site easier to navigate and improve SEO¹⁷.

Using a clear structure on product pages helps both users and search engines understand the content better. An H1 tag for the product name and H2 tags for main sections make it easy to follow and improve SEO¹⁷.

Having a good URL structure is also important for SEO. URLs should be easy to read, consistent, and short. This makes the site easier to use and helps with SEO¹⁷.

Finally, making sure the title tag and meta description are optimized is key for product page visibility. Using templates can make this easier and ensure consistency across all product pages¹⁷.

Further Reading:

For more on product page SEO, check out these resources:

1. Conductor’s guide to product page SEO
2. Search Engine Land’s comprehensive product page SEO
3. Yoast’s tips for optimizing product pages for

Statistical Data on Product Page Optimization

Data	Reference
20% of categories drive 80% of revenue in eCommerce SEO	17
Focusing on product categories with the best margins is more beneficial on larger eCommerce sites	17
Monitoring broken links 24/7 is essential for maintaining SEO health on eCommerce sites	17
Product descriptions should be concise, engaging, and informative to persuade visitors to make a purchase	17
Utilizing internal linking by linking product attributes to relevant category pages strengthens the site’s structure and SEO	17
A good URL structure is descriptive, easy to read, consistent, brief, and lowercase for better user experience and SEO	17
Templates for generating meta information can expedite the process of creating SEO-friendly content for product pages	17

SEO Competitor Analysis

Improving your website’s SEO means looking closely at your competitors. Using tools for competitive analysis and doing strategic keyword research can help you stand out. This way, you can make your SEO better and beat the competition.

Step 1: Identify Main Keywords

Start by finding your competitors’ main keywords by searching on Google. This is a good way to see what keywords they use¹⁸. It helps you understand what keywords are important in your field.

Step 2: Save Time with Semrush

For a quicker approach, use a tool like Semrush. It has features to find your organic competitors¹⁸. This tool can save you time and give you a detailed look at your competitors’ SEO strategies.

Common Keywords with Competitors

In Semrush, the “Common Keywords” section is key. It shows how many keywords you share with each competitor¹⁸. This helps you see which keywords are key in your industry and where you can improve.

Authority Score and Competitiveness

The Authority Score in Semrush shows how much a domain is trusted by search engines¹⁸. Sites with high scores are hard to beat because they’re well-known and trusted online.

With Semrush’s Bulk Backlink Analysis tool, you can check the backlinks of many domains at once¹⁸. This lets you see how your competitors’ backlinks compare to yours. You can find areas to improve and chances to build more links.

Keyword Gap Analysis

Keyword gap analysis is a great tool to find keywords your competitors use but you don’t¹⁸. By using these keywords, you can make your content better and beat your competitors.

Curating Relevant Keywords

Not all keywords your competitors use will be right for your site¹⁸. It’s important to pick keywords that match your audience and fit your site well.

Semrush’s Keyword Strategy Builder

Semrush’s Keyword Strategy Builder helps with your keyword research¹⁸. It lets you make lists of keywords and analyze them. This tool helps you create a strong keyword strategy for your content.

Using tools like Semrush for SEO analysis, looking at keywords, and studying backlinks gives you important insights. This can help you improve your SEO, make your site more visible, and beat your competitors¹⁸.

Less Crawl Frequency

Google’s crawl frequency is key to website optimization and visibility. Knowing what affects crawl frequency helps owners improve their site and SEO. It’s vital to make your site better for crawling to boost SEO¹⁹.

Many things can change how often a site is crawled, like its crawl budget, domain authority, and server speed. Sites with strong domain authority get crawled more often, helping with indexing and visibility. The robots.txt file also matters, controlling which parts of a site bots can access²⁰.

Using tools like Google Search Console to check crawl stats is helpful. It shows trends and spots areas to improve. Good crawl frequency means better SEO and higher rankings. Keeping an eye on these stats helps fix issues fast²⁰.

Server speed and error handling also affect crawl frequency. Fast servers help with crawling, while slow ones can slow it down. Having a reliable server is key for better crawling and indexing²⁰.

Google uses complex algorithms to figure out the best crawl rate for each site. A sudden increase in crawling might mean site issues. If Googlebot keeps hitting errors, it might stop indexing that URL. While you can ask to crawl less, you can’t ask for more²¹.

Benefits of Maintaining Optimal Crawl Frequency

Optimizing crawl frequency has big benefits for site owners. It boosts SEO, leading to better rankings and more traffic. It also helps search engines find and index new stuff, making it visible to users¹⁹. &²⁰

Plus, it keeps a site healthy and easy to use. Regular crawling finds and fixes broken links and errors, keeping users happy²⁰.

Image SEO Revitalized

Optimizing a website is key, and image SEO is a big part of it. It helps improve search engine rankings and makes the site better for users. By using the right techniques, images can look great and help with SEO.

Using descriptive alt text is important for image SEO. It gives a text description for those who can’t see the image. Keep these descriptions under 125 characters to be clear and helpful²².

Choosing the right file format for images is also crucial. JPEGs work well for photos because they’re small²². PNGs are good for logos and graphics because they have transparency²². WebP is a newer format that gives great images at lower sizes, making it popular for SEO²².

Image compression is key for optimization. It makes images smaller without losing quality, which speeds up websites. There are tools that can do this automatically, making sure images look good and load fast²².

Where you put images matters for SEO. Placing them well can make people stay on the page longer and help SEO²². Adding captions can make images more accessible and boost SEO by using keywords²².

Creating image sitemaps can also help. They give search engines more info about your images, helping them index them better²². Using structured data for images helps search engines understand the context, which can improve visibility in search results²².

By focusing on image SEO and using best practices, like descriptive alt text and proper file formats, website owners can make their images work harder. This can lead to better search engine rankings and a better experience for users.

Fast-Loading, High-Performing Websites

Website optimization is key, especially when it comes to page speed optimization. The speed of a website affects both the user experience and search engine rankings²³. Slow sites lead to high bounce rates and less user engagement²⁴. It’s vital for sites to focus on being fast and high-performing to keep users happy and boost search visibility.

Several things affect a website’s loading speed. The file size of the page, including images, videos, and code, is a big factor²³. Images can make a page heavy, so compressing them is key to speed up loading²³. Also, cleaning and compressing code like HTML, CSS, and JavaScript helps make pages load faster²³.

Server performance also impacts speed. Upgrading to better servers can make a big difference, especially when compared to shared hosting²³. Using browser caching makes pages load quicker for repeat visitors who have saved parts of the page²³.

Adding a Content Delivery Network (CDN) can also speed things up by bringing resources closer to users²³. This cuts down on the distance data has to travel, making pages load faster.

It’s important to check and analyze how fast your page loads. Tools like Google PageSpeed Insights and WebPageTest.org give insights and tips for improvement²³. Google PageSpeed Insights even shows how long it takes for real users to load your site with Google Chrome²³. But, remember, not all Google suggestions work for all browsers or users²³.

Experts say a loading time of 2 seconds or less is best for fast-loading websites²⁵. Studies show that speed affects user experience, with users leaving if it takes too long to load²⁵²⁴. Just one extra second can make users 16% less happy²⁴.

To make websites fast, focus on many areas. Besides image and server improvements, consider code overhead, image sizes, and caching²⁵. Using responsive images and smaller files can speed things up without losing quality²⁵. WebP images and minified code also help make pages faster²⁵.

By focusing on speed and using strategies like image compression, server upgrades, and efficient caching, websites can be fast and high-performing. This leads to better user experience, more engagement, higher conversion rates, and improved performance overall²³²⁵. The aim is to give users a smooth experience, keeping them engaged and boosting your site’s success.

Conclusion

To boost your website’s rankings and traffic in 2023, focus on the best SEO practices. This means highlighting your expertise, making content for your audience, and boosting your author’s authority. Also, use A.I for content creation, and make sure your page titles and meta descriptions are optimized.

Also, check out your competitors and improve your website’s speed. By doing these things, you’ll stay ahead in the fast-paced SEO world.

Studies show that a strong final paragraph can keep readers interested²⁶. It should lead readers to the next steps they should take. Summarize the main points, answer the “so what?” question, and suggest what to do next.

Adding links to key articles in your conclusion can also help your SEO²⁶. Talking directly to your audience or sharing personal thoughts makes the conclusion more engaging. Using the main keyword in the conclusion boosts SEO too²⁷.

It’s also key to write your conclusion clearly and in the active voice for SEO success²⁶. By using these strategies and insights from²⁶²⁷, and²⁸, you can improve your SEO and get better rankings in search engines.

FAQ

What is the “E” in E.A.T?

The “E” in E.A.T stands for experience. Google now values experience as much as expertise, authority, and trust when ranking content.

How can I create audience-targeted content?

To make content for your audience, focus on topics that matter to your industry. Use tools to find what your audience is looking for.

How can I improve author authority?

Boost your author’s authority by sharing their experience and expertise. Add author bios, create pages for them, and link to their social media. This shows Google your content comes from real experts.

How can I create helpful content?

Make content that’s valuable and deep in knowledge. Aim for quality, not just for search engines. Make sure it’s relevant to your website’s main topics.

Are there tools available for A.I content and content writing?

Yes, there are tools for A.I content and writing. These tools help speed up making content and create original, quality work. Use content briefs and outlines to meet Google’s standards.

Are there tools available for SEO automation?

Yes, there are tools for automating SEO. These tools can handle tasks like keyword research and website checks. This lets businesses focus on strategy, not just tactics.

How can I optimize page titles and meta descriptions?

Improve your page titles and meta descriptions with clear and engaging text. This makes your page stand out and boosts your search engine ranking.

How can I optimize product pages?

Boost your product pages with keyword research and on-page optimization. Create pages that offer real value to users. This can increase your site’s visibility and organic traffic.

How can SEO competitor analysis help me?

SEO competitor analysis gives you insights to stay ahead. Use tools for keyword research and backlink analysis to see where you can improve. This can help you beat your competitors.

How can I improve crawl efficiency?

Improve your website’s crawl efficiency by managing XML sitemaps and fixing crawl errors. This ensures Google can easily find and index your content.

How can I optimize images for SEO?

Optimize images with descriptive alt text and the right file format. Use tools to compress and optimize images. This makes your website faster and improves SEO.

How does website loading speed affect SEO?

Fast-loading websites are better for SEO. They improve user experience and help with search rankings. Use speed optimization techniques and make your site mobile-friendly to boost performance.

Source Links

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25. How important is page speed for SEO in 2023? – https://www.edgeoftheweb.co.uk/blog/importance-of-page-speed
26. How to write an SEO-friendly conclusion – https://yoast.com/seo-friendly-conclusion/
27. Why is SEO Important? A Complete Guide – https://www.digitalthirdcoast.com/blog/importance-of-seo
28. 10 Best Practice to Improve Your SEO Rankings – https://backlinko.com/hub/seo/best-practices