Are you finding it hard to bring in new patients to your dental office?
With125M+ Monthly Organic Visitors and1475+ SEO Case Studies, there’s a powerful solution to help your practice shine online — Dental SEO!
We’re a top dental SEO company that knows the hurdles dental practices face today. That’s why we offer full dental marketing services. These services boost your online presence and draw more patients to your office.
But what makes dental SEO so crucial? And how does it help your practice? Let’s dive into it.
Key Takeaways:
- Dental SEO is key for drawing in new patients and boosting your online visibility1.
- Dental offices face special challenges like urban growth, online reviews, and the need for strong marketing to get patients1.
- Important SEO services for dental offices include keyword research, local search optimization, digital PR, and more1.
- Dental SEO experts with a solid history, like being named a Top Digital Agency by Clutch, can bring big results1.
- Websites with SEO are 50 times more likely to show up on the first page of search results than those without2.
The Importance of Dental SEO for Practice Success
Dental SEO is key to a dental practice’s success. Today, patients use search engines like Google to find dental services. A strong online presence is crucial. Effective dental SEO strategies help improve website visibility, draw in more patients, and grow the client base. Let’s look at why dental SEO is vital for success.
Increased Website Visibility
A dental marketing agency specializing in dental SEO can boost a website’s visibility. By optimizing the site with keywords like “best dentist” and “orthodontist near me,” practices can rank higher. This makes it easier for potential patients to find them. More visibility means more organic traffic and a higher chance of getting qualified leads.
Targeted Patient Acquisition
Good dental SEO connects practices with patients looking for dental services. Most people searching for a new dentist online don’t go past the first Google page3. Being on the first page increases the chance of being found by potential patients. This leads to more appointments and new patients.
Long-Term Marketing Investment
Dental SEO is a long-term investment. It produces consistent results and builds a strong online presence over time. For example, high-ranking websites get 53% of traffic3, much more than ads. With a good dental internet marketing strategy, practices can grow, get valuable leads, and see a strong return on investment.
Establishing Trust and Credibility
SEO helps dental practices build trust and credibility with potential patients. It optimizes on-page and off-page elements. Activities like link building and social media engagement boost credibility and ranking. By offering valuable content and maintaining a strong online presence, practices can be seen as authorities and gain trust.
Improved User Experience
SEO also makes the website better for users. Dental SEO experts focus on easy navigation, fast loading, and mobile friendliness. These improve the user experience, leading to more time spent on the site, lower bounce rates, and more visitors becoming patients.
In summary, dental SEO is crucial for dental marketing success. It boosts website visibility, attracts targeted patients, builds trust, and improves the user experience. Working with experienced dental SEO experts who know the dental industry well is key to using dental SEO fully.
The Benefits of Dental SEO
Dental SEO helps dental practices a lot. It makes them more visible online, brings in more patients, and builds a strong online presence. With more people using the internet for info and services, being online is key for dental success.
One big plus of dental SEO is better online visibility4. says dental practices must be at the top of search results for people to find them. By using SEO, a dental office can climb up in search results. This means more people see them when they search for dental services.
SEO also helps target people who need dental care4. shows SEO makes a website show up for those searching for dental services. This means more chances of turning visitors into patients.
Choosing dental SEO services gives a practice an edge over others locally4. says many dental offices aren’t SEO-ready. So, a practice that uses SEO well can stand out and draw in more patients.
Dental SEO also gives clear results through analytics4. shows SEO offers insights into search rankings, traffic, and conversion rates. This helps practices see how they’re doing and make better choices to get more online visibility and patients.
Adding dental SEO to their marketing plans brings big benefits. Practices see more online visibility, higher conversion rates, a local edge, and clear analytics results. Dental SEO is a smart choice for practices wanting a strong online presence and more patients.
Dental SEO Strategies for Practice Success
Effective dental SEO strategies are key for a dental practice’s growth. They help increase online visibility and bring in new patients. This can lead to more patients and more revenue.
One important dental SEO strategy is making websites fast and responsive. A quick website makes users happy and tells search engines it’s trustworthy. This means the website can rank higher in search results, helping the practice get more visitors and patients5.
Creating unique and informative content is also crucial. By posting regularly on topics like oral health and dental treatments, dental practices can become seen as experts. This attracts people looking for dental services. It’s important to use the right keywords and provide helpful information that answers patients’ questions.
Updating the website’s structure and design is also key. A website that’s easy to navigate keeps visitors interested and encourages them to look around more. The design should look good and reflect the practice’s brand. Having clear call-to-action buttons and contact info helps turn visitors into potential patients6.
Building internal and external links is another good strategy. Internal links help visitors find more content on the website. External links from trusted sources show search engines that the website is reliable. These links improve the website’s authority and visibility online.
Social media is also important for promoting a dental practice. Using platforms like Facebook, Instagram, and Twitter helps engage with the audience and share valuable content. This can attract new patients and improve the practice’s online visibility.
Statistical Data:
According to statistical data5, dentistry is very competitive online. Good SEO can help dental practices get more patients and be more visible online. Checking Google Analytics and other tools is important to see how well a website is doing.
The data6 shows the dental industry is very competitive. Patients often start looking for dental services on Google. To get more customers, dental practices need to rank high on Google. Using Google Ads and Local SEO is important for getting noticed.
Statistical data7 highlights the role of SEO for dental practices. With over 151,000 dentists in the U.S., the competition is tough. Patients often search online for dental services. Good SEO, like keyword research and creating helpful content, is key. Websites that are easy to use and provide a good experience are important for attracting clients.
It’s important for dental practices to check how well their SEO is working. Tools like SEMrush and Google Analytics can show how effective the SEO is. By seeing what’s working and what’s not, dental practices can improve their SEO and get more patients.
By using these dental SEO strategies, dental practices can get more visible online, attract new patients, and be seen as trusted providers. It’s important to keep up with SEO trends and consider working with a dental SEO company for the best results. With the right SEO, dental practices can succeed in the competitive online world.
Dental SEO vs. Dental SEM: Understanding the Difference
Digital marketing for dental practices is key to understanding the difference between dental SEO and SEM. Both aim to boost online visibility and draw in new patients but work in different ways.
Dental SEO makes a dental practice’s website better for search engines. It uses various techniques to improve content, structure, and trustworthiness. By focusing on the right keywords, creating quality content, and getting backlinks, dental SEO increases a practice’s search engine ranking. This brings in more organic traffic.
According to8, dental SEO costs range from $1500 to $5000 monthly, $100 to $300 per hour, and $5000 to $30,000 for a project. These costs depend on the practice’s size, SEO strategy, agency experience, location, SEO goals, and current SEO performance.
Dental SEM uses paid ads to promote dental practices and services. This includes ads on search engines like Google or Bing. Dental SEM can show results quickly, reaching potential patients actively looking for dental services. But, it usually needs a bigger budget than dental SEO.
From9, it’s clear that over 1.2 million people in the U.S. search for “dentist near me” monthly. Also, 27.6% of searchers click the top organic result, while only 2.4% click the tenth result. Reviews on Google can help dental practices rank higher in local searches, bringing in more inquiries.
Choosing between dental SEO and SEM depends on your goals, budget, and timeline. Dental SEO offers long-term benefits and can be cost-effective for attracting organic traffic. Dental SEM, however, can give immediate results but needs ongoing ad spending.
Combining dental SEO and SEM might be the best approach for your practice. This way, you can boost your online visibility and reach a broader audience. By using SEO for organic rankings and SEM for targeted ads, you can create a strong digital marketing strategy that works.
| Dental SEO vs. Dental SEM | |
|---|---|
| Dental SEO | Dental SEM |
| Targets organic search rankings | Targets paid advertising |
| Focuses on website optimization | Relies on paid search ads |
| Long-term benefits | Immediate results |
| Cost-effective | Requires ad spend |
| Enhances website credibility | Allows precise targeting |
Choosing the Right Dental SEO Company
Choosing the right dental SEO company is key to boosting your practice’s online presence and drawing in more patients. These companies offer services like social media management and pay-per-click ads to help dental practices shine online10.
But, not every dental SEO company is the same. It’s important to think about a few things when picking one. First, check if the company has experienced dental SEO experts. They should have a history of helping dental practices grow online1011.
Also, look for a company that offers services made just for your practice. They should know the dental industry well and create plans that fit your goals11.
It’s also key to choose a company that plays fair. Make sure they use honest SEO methods to keep your practice’s reputation strong. Avoid companies that use shady SEO tricks1011.
Being open and clear with your SEO company is important too. Find a company that shares updates on your campaign’s success and important numbers. This way, you’ll understand what’s working and what needs work11.
Reading reviews from other dental practices can also help. They can tell you if the company is reliable and does good work11.
Lastly, think about the company’s reputation and experience in dental SEO. Choose a company known for being a trusted partner in dental marketing. Their experience and good name mean they know how to help your practice stand out online1011.
In short, picking the right dental SEO company takes some work. Look for a company with a good track record, honest methods, tailored services, clear updates, and a solid reputation. With the right dental SEO experts, you can make your practice more visible online and bring in more patients1011.
Measuring the Success of Dental SEO
SE Ranking’s Keyword Research tool shows over 2.2 million monthly searches for “dentist near me” in the U.S12. It’s key to track various metrics to see how well dental SEO works12. By looking at website traffic, keyword rankings, conversion rates, and patient leads, dental practices can see how their SEO is doing.
Dental SEO services give regular reports and analytics to show the impact of their campaigns12. It’s important to set goals and benchmarks to see if dental SEO is working. This helps make smart decisions for ongoing improvements.
Google Analytics is a top tool for web analytics. It gives insights into website traffic, visitor behavior, and where the traffic comes from13. By looking at these metrics, dental practices can find areas to improve. This makes their websites better for search engines.
Keeping an eye on keyword rankings is key to seeing how well dental SEO is doing. Tools like SE Ranking show keyword difficulty, search volume, and what people are searching for12. By tracking these rankings, dental practices can see if their SEO strategies are working. They can then make changes as needed.
Conversion rates show how well the website is turning visitors into actions13. Higher conversion rates mean the website is doing a good job of attracting the right patients. This turns online searches into actual appointments.
Google Search Console gives data on clicks, impressions, and click-through rates13. This helps dental practices understand their website’s visibility and how well they’re doing in organic search. By using this data, they can improve their content and get more new patients.
Looking at the return on investment (ROI) is also important for dental SEO success. Dental SEO costs vary but is often cheaper than traditional ads14. By comparing SEO costs to results, dental practices can see if their SEO investment is worth it.
In conclusion, to measure dental SEO success, track website traffic, keyword rankings, conversion rates, and ROI. Tools like Google Analytics and Google Search Console offer valuable data for this13. By using this data and making smart decisions, dental practices can improve their online presence. This helps them get more new patients.
How Dental SEO Boosts Your Practice’s Online Visibility
Getting more patients and growing your dental practice starts with being seen online. Dental SEO, or dental search engine optimization, is key to making your practice more visible online. It helps you get found by people looking for dental services.
Studies show that 77% of people start looking for health info online15. With dental SEO, you can make your practice stand out online. This builds trust and credibility with potential patients15. Being more visible online means more people can find and connect with your dental practice15. This targeted traffic means more chances to turn them into new patients15.
Dental SEO also gives you an edge over competitors15. When your website ranks higher, people see you as a trusted choice. This leads to more patient leads and conversions15.
Mobile optimization is a big part of dental SEO. More people use the internet on their phones, so search engines favor websites that work well on mobiles15. Making sure your dental website works great on mobiles helps you meet these search engine standards and boosts your visibility1516.
Doing thorough keyword research is key for dental SEO success. Finding and using high-traffic keywords with less competition can improve your website’s ranking and bring in more relevant visitors1516. Plus, being active on social media can also help your search engine rankings and support your SEO efforts15.
Local SEO is also crucial for dental practices. Patients like to find clinics close to them16. By optimizing your Google My Business profile and keeping your NAP consistent, you can boost your local search presence and attract local patients1716.
Creating helpful content through blogs, articles, and guides is a great way to address dental issues and show your expertise16. Using relevant keywords and sharing patient stories can make you more credible and connect with potential patients on an emotional level16.
Dental SEO is a smart marketing choice that brings lasting results and keeps your practice visible online15. By investing in dental SEO and working with a top dental marketing agency or SEO company, you can make your practice more visible to those searching for dental services.
| Benefits of Dental SEO | Statistics |
|---|---|
| Increased online visibility and search engine rankings | At least 77% of online health seekers start their research online15 |
| Establishes trust and credibility with prospective patients | – |
| Competitive advantage in the dental industry | – |
| Cost-effective marketing strategy | – |
| Enhanced online reputation | – |
| Improved local search presence | – |
| Targeted traffic of potential patients | – |
The Importance of Content in Dental SEO
Creating top-notch content is key for dental SEO. It boosts your site’s rankings and draws in more visitors. Content shows your dental practice’s know-how, trustworthiness, and authority. This leads to more visibility and more patients.
Statistical data from omnipremier.com shows the top five links on a search page get almost 67% of all clicks18. This means being on the first page of search results is vital. About 95% of web traffic goes to these top sites18. So, dental practices need to optimize their content for better rankings.
Using local keywords can make your dental practice more visible to local patients and bring in new business18. Dental SEO targets high-quality leads who are looking for dental services18. By using keywords that show your expertise and trustworthiness, you can get more visibility in search results18.
Content not only boosts search rankings but also builds trust with patients. People trust sites that show up often on the first page of search results18. By sharing informative and engaging content, you can show off your dental practice’s knowledge. This makes you a trusted source in the field.
Quality content is also key for link building in dental SEO. Data from seo.co shows most clicks go to natural search results, not ads in the dental field19. This highlights the need for great content that gets backlinks and organic traffic19. Types of content that work well include how-to guides, interactive tools, and long-form posts on dental topics19.
High-quality content also makes your website better for users. Data from digitalismedical.com shows videos increase traffic and time spent on a site20. Using the right keywords in your content helps bring in more visitors20. Regular blog posts add value to your site, increase its value, and improve your online presence20.
In conclusion, content is crucial for dental SEO. It boosts rankings, builds trust, attracts traffic, and improves the user experience. By focusing on quality, informative content, you can elevate your dental practice’s online success.
- Omnipremier: The Importance of SEO for Dental Clinics
- SEO.co: The Importance of Dental SEO
- Digitalis Medical: Dental SEO: The Complete Guide
The Role of Website Design in Dental SEO
Website design is key in dental SEO. A good website design boosts user experience and search engine visibility.
A design that looks good and matches your dental practice’s brand helps SEO. It should also have links to pages about providers and procedures. Professional design and optimization are crucial for your dental SEO success.
For dental website optimization, consider these key factors:
- Mobile-Friendly Layout: Many people use mobile devices to find dental services. So, your website must work well on all devices. 21
- Fast Loading Speed: A slow website can lose visitors quickly. Make sure your site loads fast to keep users and boost rankings. 22
- Intuitive Navigation: Visitors should easily find what they need. A clear menu and easy interface make for a better experience. 22
- Clear Calls to Action: Use clear calls to action to guide visitors. This could be scheduling an appointment or contacting you. Good CTAs help increase conversions. 22
Using the right keywords in your website design is also important for visibility. Include keywords in meta tags, headings, content, and image alt text. This helps your site rank better in search engines. 21
An image can show how important website design is for dental SEO. Here’s an image of a well-designed dental website:
In summary, website design is vital for dental SEO. A professional, appealing, and easy-to-use website boosts your online presence and draws more visitors. By focusing on SEO in your design, you can lead the competition and make your digital marketing successful. 2122
The Cost of Dental SEO and Its Return on Investment
When looking into dental SEO, it’s key to think about the costs and what you might get back. The price of dental SEO changes a lot, based on things like where you are, how complex your website is, who helps with SEO, and how many others are in your field23. Prices usually go from $500 to $5,000 every month. You might pay a freelancer or an agency $50 to $150 an hour, with agencies often charging about $100 to $149 an hour23.
But, the cost isn’t just about how much you pay per hour. Many use monthly retainers, which can be from $500 to $1,000 for agencies and $2,501 to $5,000 for consultants. Hourly rates can be from $50 to over $25023.
Even though starting dental SEO might seem expensive, it’s a smart way to save money over time. When done right, dental SEO can bring in new patients, make your website more visible, and increase your dental practice’s earnings23.
How much you should spend on SEO depends on your business goals, how competitive you are, and your online presence. It’s important to match your goals and SEO needs with your budget for the best results23. Working with a dental marketing agency or SEO experts who know the dental field well is key to making your SEO work well23.
Google My Business optimization is a big part of dental SEO. It means making sure your business info is right, writing detailed descriptions, using high-quality images, and getting good reviews. All these help you rank better in local searches23.
To boost SEO for dentists, you can also write informative blog posts, make engaging videos, and use infographics23.
Mobile optimization is also key. This means making your website work well on phones, optimizing images, and making sure your content is easy to read on different devices. This helps with both user experience and SEO rankings23.
Using social media can also help your dental practice get noticed online. By connecting with your community, posting regularly, and talking with your audience, you can make your brand more visible and draw in new patients23.
In the end, dental SEO is a smart choice for dental practices. It offers more than just better website rankings23. Dental SEO is a way to make your online presence stronger, attract new patients, and help your business succeed23.
Cost of Dental SEO Services
Here’s a closer look at dental SEO pricing based on your practice’s needs and how competitive you are:
| Competition Level | Monthly Cost Range for Dental SEO |
|---|---|
| Low Competition | $500 – $1,200 |
| Medium Competition | $1,000 – $2,500 |
| High Competition | $2,000 – $5,000 |
Things that affect dental SEO costs include your location, how competitive you are, how complex your website is, what services you offer, how big your practice is, and what services you provide24. These factors affect the cost and how much planning and work your dental practice needs24.
When picking a dental SEO service, think about what affects costs. This includes choosing keywords, the quality of your content, technical SEO, building links, and who you choose to work with24.
Real examples show how dental SEO can work well. For instance, a dentist in Long Island got to the top of Google in a year, which brought in 75% more organic search traffic about implants and 30% more consultations for implants24.
But, be careful when choosing an SEO agency. Watch out for prices that seem too low, as good dental SEO takes ongoing effort and expertise24. Focus on local search, ask for clear results, and understand SEO is an ongoing process24.
In summary, dental SEO costs vary a lot, but the benefits and return on investment are big. By investing in dental SEO, you can get better online visibility, more quality leads, build trust and authority, and have long-term benefits for your dental practice2324.
Dental SEO: A Smart Investment for Your Practice
In today’s digital world, having a strong online presence is key for dental practices to attract new patients. This is where dental SEO comes in. By working with a top dental SEO company, you can make your website more visible online. This means more people will see your site when they search for dental services in your area.
The Benefits of Dental SEO
Using dental SEO services brings many benefits. It makes your website more visible online. This means more people will see your site when they look for dental services in your area. More visibility leads to more website visits, phone calls, and patient inquiries. This can lead to more patients coming to your practice.
SEO also builds trust with potential patients. When your website ranks high in search results, it shows you’re a trusted dental practice. With25 a dental SEO agency, your online presence will match your practice’s brand and values.
SEO can also save you time and money. By using a professional dental SEO company, you can focus on giving great dental care. SEO services can fit any budget, offering various options for practices of all sizes. The cost of SEO can vary, but the benefits are often worth it.
Dental SEO Strategies for Practice Success
When choosing a dental SEO agency, consider their experience and success in optimizing dental websites. Look for clear communication and a customized approach that fits your practice’s needs. The right dental SEO company can help your website attract more qualified leads and grow your practice.
It’s important to keep an eye on key metrics to see how well your SEO is working. Watch your website traffic, keyword rankings, and other important numbers. These help you understand if your SEO strategies are effective. By using this data, you can make smart choices to improve your online presence.
| Metric to Monitor | Explanation |
|---|---|
| Website Traffic | Monitoring the number of visitors to your website over time helps gauge the effectiveness of your dental SEO strategies in driving organic traffic. |
| Keyword Rankings | Keep track of how your website ranks for specific keywords related to dental services in your target area. Improvements in keyword rankings indicate that your dental SEO efforts are paying off. |
| Click-through Rates | Click-through rates measure the percentage of users who click on your website’s link in search results. Higher click-through rates indicate that your website is compelling and relevant to users’ search queries. |
| Conversion Rates | Track the percentage of website visitors who become leads or take other desired actions, such as booking an appointment or contacting your office. Conversion rates indicate the effectiveness of your website in converting visitors into patients. |
| Return on Investment (ROI) | Calculating the ROI of your dental SEO efforts helps determine the financial impact of your investment. By comparing the cost of dental SEO services to the revenue generated, you can evaluate the profitability of your digital marketing strategy. |
Investing in dental SEO is a smart move for your practice’s future success. It boosts your online visibility, attracts more patients, saves time and resources, and builds trust. With a reputable dental SEO company, you can navigate digital marketing and see lasting results. Embrace dental SEO and watch your practice grow in the digital age.
Conclusion
In today’s competitive dental market, having a strong online presence is key. That’s why dental SEO is so important. By working with a top dental SEO company, you can boost your online visibility and draw in more patients.
Did you know that 75% of people look for local dentists online before choosing one26? Making your website easy to find can help you get more new patients. In fact, sites that are easy to find get 2.5 times more new patients26. With 62% of smartphone users checking health info on their devices, being easy to find online is a must26.
Being on the first page of search results is a big deal, as it gets 91.5% of Google traffic26. Specialized SEO for dentists can even boost your site traffic by up to 200%26. Tailored SEO strategies can also make your practice 10% more likely to convert visitors into patients, leading to a 30% increase in appointments26. But, only 40% of dental clinics are using SEO26.
SEO can give you a better return on investment than other ads and marketing27. It’s also cheaper than cold-calling, which is 61% more expensive27. SEO helps increase your website traffic and make your dental practice more visible and well-known27. Since nearly 94% of people look at the first page of search results, having a strong SEO presence is vital27.
The main goal of local SEO for dentists is to be in the top three results on Google’s 3-Pack28. Good reviews and an optimized Google Business Profile help improve your search rankings and bring in patients28. By sharing local content and getting local citations, you can rank better in local searches28. Finally, checking out your competitors can help you stand out, find new opportunities, and boost your local search rankings28.
FAQ
What is dental SEO?
Why is dental SEO important for the success of a dental practice?
What are the benefits of dental SEO for dental practices?
What strategies can dental practices implement for successful dental SEO?
What is the difference between dental SEO and dental SEM?
How can I choose the right dental SEO company?
How can I measure the success of dental SEO?
How does dental SEO boost a practice’s online visibility?
Why is content important in dental SEO?
How does website design impact dental SEO?
What is the cost of dental SEO, and what is the return on investment?
Is dental SEO a smart investment for dental practices?
Source Links
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- Dental SEO: The Complete Guide to SEO for Dentists – https://www.semrush.com/blog/dental-seo/
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- A Simple Dental SEO Guide: Google Pagerank Demystified – https://aacd.com/a-simple-dental-seo-guide-google-pagerank-demystified
- SEO for Dentists – https://www.rosemontmedia.com/search-engine-optimization/dental/
- Dental SEO: Boosting Your Dental Practice’s Online Visibility – https://goldentideconsulting.com/healthcare-marketing/medical-seo/dental/
- Unlock the Power of Dental SEO Boost Your Online Visibility – https://growthnatives.com/blogs/digital-marketing/unlock-the-power-of-dental-seo-boost-online-visibility/
- SEO for Dentists: 8 Easy Tips to Boost Your Practice’s Online Presence – https://seo.ai/blog/seo-for-dentists
- The Importance Of SEO For Dental Clinics – OMNI Premier Marketing – https://omnipremier.com/blog/the-importance-of-seo-for-dental-clinics/
- SEO for Dentists | Dental SEO Agency | SEO.co – https://seo.co/dental/
- Ultimate Guide Dental SEO Marketing – https://digitalismedical.com/blog/dental-seo/
- Dental SEO Marketing | Dental SEO Company Idaho – https://www.paitdigital.com/blog-static/dental-seo-marketing-the-complete-guide
- The Importance of Dental Web Design & Expert Dental SEO – https://rawartmedia.com/dental-seo/
- How Much Does Dental SEO Cost? – https://digitalismedical.com/blog/how-much-does-dental-seo-cost/
- How Much Does Dental SEO Cost in 2024? – https://www.elevatedds.com/how-much-does-dental-seo-cost-a-comprehensive-guide-for-2024/
- Boost Your Practice with a Dental SEO Agency – https://firstdentist.com/dental-seo-agency/
- 7 Reasons Dentists Should Invest in Dental SEO Services – Dental Revenue – https://www.dentalrevenue.com/2024/06/11/7-reasons-dentists-should-invest-in-dental-seo-services
- Why Is It Important for Dentists to Invest In SEO? – https://eternitymarketing.com/blog/why-is-it-important-for-dentists-to-invest-in-seo
- Tips for Doing Local SEO for Dentists and Dental Clinics – Local Falcon – https://www.localfalcon.com/blog/tips-for-doing-local-seo-for-dentists-and-dental-clinics