Did you know that businesses using Google Ads can see up to a 935% increase in return on ad spend (ROAS) on their products1? This shows how powerful Google Ads can be for growing your online presence. It’s great for both small local businesses and big global companies. Google Ads is a flexible and cost-effective way to reach your target audience and get real results.
Google Ads lets you boost your Google Search impressions2 and stand out in your industry. You can target potential customers right when they’re looking for what you offer3. Plus, setting up a Merchant Center account and showing your products on Google is free2. This makes it easy and affordable for businesses of all sizes.
Key Takeaways
- Google Ads can deliver a significant increase in return on ad spend (ROAS) for businesses
- The platform offers advanced targeting capabilities to reach your ideal customers
- Creating a Merchant Center account and showcasing your products on Google is free
- Paid advertising with Google Ads can supplement your organic listings to reach more potential customers
- Businesses can create and manage a free Google Business Profile to list their information on Search and Maps
Introduction to Google Ads
Google Ads has changed the way businesses advertise online. It lets companies of all sizes reach people looking for what they offer4. With many ad types, targeting options, and advanced tools, Google Ads is a great way to boost your online visibility and get real results for your business5.
What are Google Ads?
Google Ads is a pay-per-click (PPC) ad system. Businesses can show ads on Google, YouTube, and the Google Display Network6. These ads appear to users based on what they search for, what they watch, and other factors. This makes it a precise and trackable way to advertise online5.
Benefits of Using Google Ads
Google Ads has many benefits for businesses wanting to grow their online presence and find new customers. Key advantages include:
- Targeted Advertising: You can target your ads to specific people based on keywords, location, and more. This ensures your ads reach the right audience5.
- Measurable Results: The platform offers detailed analytics. This lets you track your campaign’s success and make informed decisions to improve your strategy6.
- Flexible Budgets: You can set a budget that suits your business and adjust it anytime. This makes Google Ads a flexible and affordable option for online ads4.
- Diverse Ad Formats: Google Ads has various ad formats like search ads, display ads, and video ads. This lets you match your marketing to your goals6.
- Increased Reach: The Google Display Network reaches about 90% of internet users worldwide. This gives you a chance to grow your brand’s visibility and connect with more people5.
- High Return on Investment: PPC advertising, especially Google Ads, is known for its high ROI. It averages a return of $2 for every $1 spent5.
Using Google Ads helps businesses reach their target audience, drive traffic to their sites, and meet their marketing and sales goals456.
Setting Up Your Google Ads Account
Starting with online advertising and digital marketing through a Google Ads account is easy. Google Ads has a friendly interface that helps you set up quickly. You can make your first ad campaign fast and easily7.
To set up your account, you need to add your business info, pick your campaign goals and budget, and enter payment details7. You’ll also set up conversion measurement. This is key for tracking actions taken by people who see your ads and visit your website7.
Google Ads will ask for your business name and website URL to help create your campaign faster7. You can link accounts like your YouTube channel or Google Business Profile to make things easier7. You can also start an account without a campaign right away, if you want7.
Next, you’ll set up your billing info. This includes picking your billing country, time zone, and entering promo codes7. You’ll choose your payment profile type and add your payment method details7. During sign-up, you might see a temporary hold on your credit or debit card, which goes away in a week7. After you finish, click “Submit” to start your campaign and complete your account setup7.
If you’re setting up a Google Ads account from a manager account, there are extra things to consider8. The manager account must have spent over $1,000 USD and follow Google Ads rules8. If it doesn’t meet these standards, it can’t create new accounts until it does8. Also, the new account won’t have users until someone with admin access invites them8.
Accounts made from a manager account will close if they’re inactive for over 15 months8. You’ll get alerts about these accounts at the manager’s email8. You can make many Google Ads accounts at once using a bulk upload8. The new account links to the manager account but the manager doesn’t manage it daily8. The manager has control over user invites and rejections8. For billing, you can choose automatic or manual payments and give your billing info8. Remember, new accounts can’t have URLs in their names8.
Setting up a Google Ads account is the first step in your online advertising journey. With a user-friendly interface and clear guidance, you can quickly start promoting your business on Google Ads9. But, it takes about 4-6 weeks to see big improvements in Quality Scores, and the first month is crucial for monitoring performance9.
Google Ads lets you track important actions like purchases, form fill-outs, or phone calls9. You can start campaigns in Smart mode or Expert mode, depending on how much control you want9. Google Ads also offers free guides to help you boost your ROI and ad performance9.
By following these steps, you’re on your way to a successful Google Ads account and your first online advertising campaign. With the right strategy and ongoing optimization, you can reach your audience and drive meaningful results for your digital marketing efforts789.
Keyword Research and Targeting
For your campaigns, finding the right keywords is key. This means looking for the terms your audience uses to search for your products or services online10. Tools like Google’s Keyword Planner give you data on search volumes, competition, and costs11.
Identifying Relevant Keywords
Start by thinking about what your business offers and what your customers might search for12. Google’s Keyword Planner can suggest keywords based on what you know, helping you grow your list12. Looking at your competitors can also spark new ideas12.
When picking keywords, look at search volume, competition, and cost-per-click (CPC)11. This helps you choose the best keywords and use your budget wisely10. Aim for a mix of high-volume and niche keywords to get the most traffic11.
Targeting Options in Google Ads
After picking your keywords, Google Ads has many to help you reach the right people12. You can target by location, device, interests, and more, making sure your ads reach interested people10. These options help you focus your and make your more effective11.
By using detailed and precise , you can make that speak to your audience and get results1012.
| Keyword Research Metrics | Description |
|---|---|
| Search Volume | The estimated number of monthly searches for a keyword. |
| Competition | The level of competition for a keyword, which can impact the cost-per-click (CPC). |
| Cost-per-Click (CPC) | The estimated average amount you’ll pay each time someone clicks on your ad for a specific keyword. |
| Keyword Intent | The purpose behind a user’s search, which can be informational, navigational, or transactional. |
“Effective is the foundation for successful campaigns. It allows you to identify the right keywords, understand your target audience, and create ads that resonate with their needs and interests.” –
Creating Compelling Ad Copy
Your Google Ads campaign’s success depends a lot on the quality of your ad copy. It’s key to make ad headlines and descriptions that inform and persuade. This helps grab your target audience’s attention and boost conversions13.
Writing Effective Ad Headlines
Your ad headlines need to catch the user’s eye and clearly share what your product or service offers. They should be short, engaging, and match what the searcher is looking for13. Using keywords that match the search query can make your ads more relevant and increase clicks13.
Crafting Persuasive Ad Descriptions
The ad descriptions should highlight the benefits and special features of what you’re offering. Use persuasive words to push the user to take action, like visiting your website or contacting you13. Tailoring your ad copy to the search query can make your ads more appealing and relevant13.
Adding assets like location, sitelink, or callout extensions can boost your Google Ads performance13. Trying out different ad copy approaches can help you find what works best for your audience13.
“Swoop, a Canadian ultra-low fare airline, experienced a 71% increase in revenue and a 61% rise in conversions by using responsive search ads with relevant ad combinations.”14
The quality of your Google Ads copy is crucial for your campaign’s success13. By making your ad headlines and descriptions compelling, you can draw in your target audience and send more valuable traffic to your site13.
Optimizing Your Landing Pages
Creating a successful Google Ads campaign is just the start. To really boost your results, focus on making your landing pages better. This means giving users a smooth experience and turning more clicks into leads or sales15.
Your landing pages should look good, be easy to use, and match your ad’s message. Keep testing and improving your pages to get better results and more conversions15.
Creating Engaging Landing Pages
Start by using bold, eye-catching images on your landing pages. Research shows that visuals make people more likely to read content. Plus, people remember what they see much better than what they read16.
Make sure your pages load fast. Google says they should be quick, under 3.4 seconds. If they’re slow, 53% of visitors will leave1617.
Adding videos to your pages can increase conversions by 86%16. Customer testimonials also build trust and can lead to more conversions16.
Optimizing for Mobile
With more people using mobile devices, your pages need to work well on them. Using AMP pages can speed things up and keep customers17.
Make sure your mobile site is easy to navigate and has clear contact info. Putting key info at the top helps too15.
Continuous Testing and Refinement
Use tools like Google Optimize to test and improve your pages. It works with Google Ads and doesn’t cost extra17. This lets you tailor content to different customers17.
Pages that match your ads well usually get more conversions and better ad spend17. Putting effort into your landing pages can make your Google Ads campaigns much more effective15.
ad google com
The ad.google.com website is a key entry point for businesses to the Google Ads platform. It offers a wide range of tools to help create, manage, and improve digital ads18. Users can target ads to specific groups, track how well campaigns do, and use data to make better ad choices. By using ad.google.com, businesses can tap into Google’s vast advertising network to promote their products and grow their business18.
The platform is easy to use, making it accessible to businesses of all sizes18. Users can switch between different Google Ads accounts without signing out, saving time and making ad management easier18. For those managing many Google Ads accounts, a manager account lets them see and control all accounts in one spot, boosting efficiency18.
ad.google.com also provides a lot of resources and support for improving online ads19. The Google Ads API Forum is a place where users can get advice from experts on various topics, from technical issues to authentication19. This forum is a great spot for businesses to get the most out of their Google Ads campaigns19.
Google is dedicated to making ads safe and transparent for both businesses and consumers20. The company doesn’t sell personal info for ads and lets users control their ad settings and the info used for personalizing ads20. Google’s strong security and work with other companies, like the Privacy Sandbox, show its commitment to protecting user privacy and keeping its ads trustworthy20.
In summary, ad.google.com is a powerful and easy-to-use gateway to Google Ads. It helps businesses promote their products, track ad performance, and make smart choices for their online advertising and digital marketing efforts181920.
“Google Ads is a game-changer for businesses looking to enhance their online advertising presence and reach their target audience effectively.”
Bidding Strategies and Budget Management
Creating the right bidding strategies and managing your ad budget is key to Google Ads success. Google Ads offers various bidding options, from manual to automated, letting you control ad costs21. By picking the right bidding strategy and setting a budget that matches your goals, you can boost your Google Ads performance21.
Understanding Bidding Options
Google Ads aims for different goals, like more website visits or higher sales21. It has many bidding strategies, including manual and automated ones like Maximize Clicks and Target CPA22. It’s important to look at past data and competition to find the best bidding method for your ads21.
Automated bidding can lead to better performance over time21. Manual CPC bidding gives you detailed control, great for starting out21. Adjusting bids by device, location, and time can also improve your strategy23.
Setting an Effective Advertising Budget
Choosing the right budget for your Google Ads is crucial. The budget is daily, with the monthly budget being the daily average multiplied by 30.423. You won’t be charged more than 30.4 times your daily budget in a month23.
Using shared budgets can help, letting you split a budget across several campaigns for a client23. This is great for campaigns with specific goals, like holiday sales23. By looking at your past data and figuring out the monthly spend you need, you can set a budget that fits your business goals21.
The secret to managing your Google Ads budget well is balancing your goals, the competition, and your resources21. By using the platform’s bidding and budget tools, you can make your digital marketing work better and get real results for your business212322.
Tracking and Measuring Performance
It’s key to track your Google Ads campaigns to improve your ads and make smart choices. Google Ads has tools to watch important metrics like click-through rates, conversion rates, and return on ad spend24.
Conversion Tracking
Conversion tracking lets you see what actions people take after seeing your ads, like visiting your website or buying something24. This helps you see how your ads help your business. By checking your campaign data often, you can find ways to do better and make your Google Ads work better24.
Analyzing Campaign Data
Google Ads gives you lots of data to see how your campaigns are doing. You should keep an eye on clicks, views, CTR, conversion rate, and CPA25. Tools like the Report Editor let you make custom reports and see your data in a new way, helping you make better choices24.
Google Ads’ performance tracking lets you look at your data by device, age, or location, giving you clues about your audience24. By always checking and analyzing your data, you can tweak your Google Ads, use your budget better, and get better results for your business24.
“Effective performance tracking and data analysis are essential for maximizing the return on your Google Ads investment. The insights you glean can unlock new opportunities for growth and optimization.”
To keep up with the latest in Google Ads campaign data analysis, think about going to workshops or classes, like the Performance Max Masterclass24. By always learning and changing your strategy, you can make sure your Google Ads do well and help your digital marketing succeed242625.
Remarketing and Audience Targeting
Google Ads lets you target users who have shown interest in your business27. With remarketing, you can show ads to people who have visited your site or interacted with your content. This keeps your brand in their minds and encourages more interaction28. You can also create groups of users likely to buy from you based on their online behavior.
Audience targeting helps you show ads to specific groups of people27. You can target by demographics like age, gender, and income. This way, your ads go to the right people, making them more effective.
28 For Google Ads remarketing, you need at least 100 unique cookies to show ads on the Google Display Network. Search ads require 1000 unique cookies28. You can publish up to 50 audiences in one Analytics account.
28 Remarketing lists and audiences are both from Google Ads but work together closely28. Google Ads sets the cookies, while Analytics reads them for targeting28. You can use remarketing lists in Display and Search ads.
27 Audience segments work with many types of ads, including Display and Video campaigns27. Dynamic remarketing helps bring back visitors who didn’t finish buying.
| Feature | Details |
|---|---|
| Audience Targeting | |
| Remarketing |
29 The Google Display Network reaches almost all Internet users, and remarketing ads get 2-3 times more clicks than new visitors29. Remarketing ads are much cheaper than search ads, especially in competitive markets.
“Users have the option to opt out of seeing retargeting ads through the AdChoices program.”29
Using remarketing and audience targeting can greatly improve your Google Ads campaigns. It helps you reach the right customers at the right time, leading to more meaningful interactions with your brand.
Ad Extensions and Advanced Features
Google Ads has many advanced features and ad extensions to boost your online ads30. These tools let you add more info and customization to your ads. This makes them more engaging and effective for potential customers.
Enhancing Ads with Extensions
Ad extensions add more to your Google Ads, giving users more context and interactive features31. You can use sitelinks, callouts, call buttons, location info, and images, among others31. These extensions make your ads more visible and relevant, leading to more clicks and better campaign results31.
Some popular ad extensions include:
- Sitelinks: Let users go straight to specific pages on your site32.
- Callouts: Highlight what makes you special, like free shipping or 24/7 support31.
- Call buttons: Let users call your business right from the ad, for more immediate sales32.
- Location information: Show your business address, map, and directions, making it easy for customers to visit32.
- Price and promotion details: Display your prices and any discounts or offers32.
Exploring Advanced Google Ads Features
Google Ads also has advanced features to help you improve your ads30. These include tools for targeting the right audience, scheduling ads, and testing different strategies.
You can use audience insights to understand your customers better and tailor your ads31. Schedule your ads to reach people at the best times30. Campaign experiments let you test different ads and strategies to find what works best for your business30.
By using ad extensions and advanced features together, you can make ads that engage customers more, generate more leads, and grow your business3031.
Compliance and Best Practices
Running Google Ads campaigns means following the platform’s rules and best practices. This means your ads and landing pages must meet Google’s content, targeting, and landing page standards33. Keeping up with the latest rules and using proven best practices helps make sure your ads work well, follow the rules, and match the platform’s guidelines33.
Google has four main areas for advertising rules: Prohibited content, Prohibited practices, Restricted content and features, and Editorial and technical standards33. They use AI and human checks to make sure ads follow these rules. If ads don’t meet these standards, Google might disapprove them or suspend the account33.
Following industry best practices can also boost your Google Ads performance. This means writing great ad copy, making your landing pages better, and always testing and improving your campaigns34. Google is also adding new tools to help advertisers follow the rules and make quality ads34.
By staying informed and proactive, you can confidently navigate the Google Ads world. This ensures your campaigns do well and follow the rules3334.
Compliance Spotlight: Key Considerations
- Prohibited content: Things like fake goods, dangerous items, and content that encourages dishonest behavior33
- Prohibited practices: Things like abusing the ad network, collecting and using data wrongly, and lying33
- Restricted content: Sexual content and alcohol have specific rules on where they can be shown33
- Restricted ad categories: Some ads can’t be shown to users who aren’t signed in or are under 18 to keep the ad experience safe33
Understanding and following these rules helps make sure your Google Ads campaigns work well and are in line with Google’s policies33.
Embracing Best Practices
- Write ad copy that’s engaging and relevant to your audience34
- Make your landing pages better to give users a good experience and get more conversions34
- Keep testing and improving your campaigns, using data to guide your decisions34
- Use the latest tools and features from Google to improve your ad creation and follow the rules34
By following these best practices, you can make the most of your Google Ads campaigns. This keeps you ahead in the fast-changing world of digital marketing34.
Dealing with Google Ads can be complex and always changing. But by staying informed, following the rules, and always improving your strategies, you can unlock the full potential of this powerful digital marketing tool3334.
“Compliance and best practices go hand-in-hand in the world of Google Ads. By staying ahead of the curve, you can ensure your campaigns are not only successful but also aligned with the platform’s guidelines.”
Remember, the key to long-term success in online advertising and digital marketing is a strong commitment to Google Ads compliance and using proven best practices3334.
| Google Ads Compliance Areas | Best Practices for Success |
|---|---|
|
|
Aligning your Google Ads strategy with the platform’s rules and best practices leads to sustainable growth and success in the ever-changing world of online advertising and digital marketing333435.
Case Studies and Success Stories
Looking at real Google Ads case studies and success stories shows the platform’s power. It shows how businesses use Google Ads to get results. They use targeted keywords, audience targeting, and campaign optimization to meet their goals. By learning from others, you can improve your Google Ads use for your business.
Away Travel is an e-commerce startup that sells high-quality luggage and travel accessories. They used Google Ads to get a lot of search traffic, about 70% of all Search Ads clicks worth $35,000 a month36. They also got a high click-through rate of 4.3% across all campaigns, which is way above average36.
Glossier, a popular beauty brand, saw a 26% increase in click-through rates with Dynamic Search Ads (DSA)36. They also saw a 30% drop in Cost Per Click (CPC) and a 37% decrease in Cost Per Acquisition (CPA)36. ForRent.com, a top online apartment listing site, got 22% of its leads from AdWords DSA campaigns36.
ORRA, a well-known jewelry retailer, got 30% more qualified leads from Google Ads and 15% more store visits with location extensions36. They were so impressed with Google Ads that they increased their ad budget by 10 times36.
Sky TV Italia, a leading satellite TV provider in Italy, saw a 165% increase in site conversions and cut the cost per conversion in half with Google’s Display & Video 360 and Campaign Manager 36036.
These stories show how Google Ads can help businesses grow, from more website traffic and conversions to saving money and making more profit. By seeing what others have done well with Google Ads, you can learn to make your marketing better.
Conclusion
Google Ads is a key tool for businesses to boost their online presence and reach the right people. By setting up your account and doing keyword research, you can make your ads work better. It’s important to craft good ad copy, optimize your landing pages, and keep an eye on your campaign’s performance37.
Staying updated with the latest rules and best practices is crucial. Use Google Ads’ advanced features to make your ads hit the mark. This way, you can grow your business effectively37.
Google Ads lets you target specific audiences and adjust your budget and bids. You can track how well your campaigns are doing with detailed metrics38. It’s a flexible tool for reaching your digital marketing goals, whether it’s more traffic, leads, or sales39.
Keep an eye on market trends and how consumers behave as you work on your Google Ads campaigns. Testing and refining your approach ensures your ads work well for your business39. With a strong strategy, Google Ads can change the game for your online ads.
FAQ
What are Google Ads?
Google Ads is a way for businesses to show ads on Google Search, YouTube, and other sites. It lets you target your ads to specific people, track how well your ads do, and only pay when someone interacts with your ad.
How do I get started with Google Ads?
To start with Google Ads, create an account. You’ll need to give your business info, set up how you’ll pay, and set up your ad campaigns. Google Ads makes it easy with a user-friendly interface to help you quickly create your first ad campaign.
How important is keyword research for Google Ads campaigns?
Keyword research is key for Google Ads. Find the keywords your audience uses to search for your products or services. Google Ads lets you target by location, device, audience, and more to reach the right people at the right time.
What makes for effective ad copy in Google Ads?
Your ad copy’s quality is crucial for Google Ads success. Write headlines and descriptions that grab attention and clearly share your product’s value. Your headlines should draw in your audience and describe your product’s benefits, with descriptions that encourage action.
How important is landing page optimization for Google Ads campaigns?
Optimizing your landing pages is key for Google Ads success. Make sure they’re appealing, easy to navigate, and match your ad’s message. Testing and refining your pages can boost your campaign’s performance and ROI.
What is the ad.google.com website?
ad.google.com is where businesses manage their Google Ads campaigns. It offers tools to target ads to specific audiences, track campaign performance, and make data-driven decisions to improve ads.
How do I manage my bidding and advertising budget in Google Ads?
Managing your bidding and budget is vital for Google Ads success. Choose from bidding options like manual or automated strategies to control ad costs. Set a budget that fits your business goals and desired ROI.
How can I measure the performance of my Google Ads campaigns?
Measuring your Google Ads performance is crucial. Use tracking and reporting tools to see metrics like click-through rates and conversion rates. Conversion tracking helps you see how your ads impact your business goals.
How can I use remarketing and audience targeting to enhance my Google Ads campaigns?
Use remarketing and audience targeting to reach users who’ve interacted with your business. Remarketing shows ads to people who’ve visited your site or engaged with your content. Audience targeting lets you target specific groups for more relevant ads.
What are some of the advanced features and ad extensions available in Google Ads?
Google Ads has ad extensions and advanced features to boost your campaigns. Extensions like sitelinks and callouts add more info to your ads. Tools like audience insights and ad scheduling help you refine your strategy for better results.
What are the compliance guidelines and best practices for running Google Ads campaigns?
Follow Google Ads’ guidelines and best practices for your campaigns. Ensure ads and landing pages meet content and targeting standards. High-quality ad copy, optimized landing pages, and continuous testing can improve your ad performance.
Where can I find real-world case studies and success stories for Google Ads?
Check out real-world case studies and success stories for insights into Google Ads. These examples show how businesses used targeted keywords, audience targeting, and optimization to meet their goals. Learning from others can help you improve your Google Ads strategy.
Source Links
- Boost Your Online Presence With Google Ads – https://growth99.com/boost-your-online-presence-with-google-ads/
- Increase Online Presence & Reach Customers – Google for Retail – https://www.google.com/retail/online-presence/
- The Value of Google Ads in Boosting Your Online Presence – Dealey Media International – https://dealeymediainternational.com/the-value-of-google-ads-in-boosting-your-online-presence/
- Google Ads – Get Customers and Sell More with Online Advertising – https://ads.google.com/intl/en_us/home/
- How to Use Google Ads: A Crash Course | WordStream – https://www.wordstream.com/how-to-use-google-adwords
- The Ultimate Guide to Google Ads [Examples] – https://blog.hubspot.com/marketing/google-adwords-ppc
- Create a Google Ads account: How to sign up – https://support.google.com/google-ads/answer/6366720?hl=en
- Manager Accounts (MCC): Create new Google Ads accounts from your manager accounts – https://support.google.com/google-ads/answer/7456139?hl=en
- How to Set Up a Google Ads Account in 3 Steps – https://www.wordstream.com/blog/ws/2013/08/07/how-to-set-up-google-adwords-account
- Use Keyword Planner – Google Ads Help – https://support.google.com/google-ads/answer/7337243?hl=en
- How to Do Keyword Research for SEO & PPC (Step-by-Step) | WordStream – https://www.wordstream.com/blog/ws/2017/08/09/easy-keyword-research-guide
- How To Do Keywords Research To Start Your First Campaign – https://adespresso.com/guides/google-ads-beginners/keywords-research/
- How to write Google Ads copy for PPC (best practices + examples) – https://unbounce.com/ppc/write-best-google-ads-copy/
- Write compelling, genuine ad copy – https://support.google.com/google-ads/answer/6167101?hl=en
- Optimize your ads and landing pages – https://support.google.com/google-ads/answer/6238826?hl=en
- 7 Pro Tips to Creating Stunning Google Ads Landing Pages – https://www.mayple.com/blog/google-ads-landing-pages
- Optimize your landing pages to drive conversions – https://support.google.com/google-ads/answer/7636512?hl=en
- Sign in to Google Ads – https://support.google.com/google-ads/answer/1722062?hl=en
- Google Ads API and AdWords API Forum – https://groups.google.com/g/adwords-api
- Ad Controls & Personalization on Google – Google Safety Center – https://safety.google/privacy/ads-and-data/
- How To Create a Google Ads Budget & Bidding Strategy – AgencyAnalytics – https://agencyanalytics.com/blog/google-ads-budget
- Determine a bid strategy based on your goals – https://support.google.com/google-ads/answer/2472725?hl=en
- Choose your bid and budget – https://support.google.com/google-ads/answer/2375454?hl=en
- Evaluating ad performance on the Search Network – https://support.google.com/google-ads/answer/2404037?hl=en
- Top 10 Google Ads Metrics to Track | Coupler.io Blog – https://blog.coupler.io/google-ads-metrics/
- Measuring image and video ad performance – https://support.google.com/google-ads/answer/2456138?hl=en
- Get started with audience management | Google Ads API | Google for Developers – https://developers.google.com/google-ads/api/docs/remarketing/overview
- [UA] About remarketing audiences in Analytics – https://support.google.com/analytics/answer/2611268?hl=en
- How Does Google Remarketing Work? – https://www.wordstream.com/google-remarketing
- About assets – Google Ads Help – https://support.google.com/google-ads/answer/7331111?hl=en
- 12 Types Of Google Ads Extensions, Now Assets – https://www.searchenginejournal.com/using-google-ad-extensions/26199/
- Search style ad extensions – Google AdSense Help – https://support.google.com/adsense/answer/7591159?hl=en
- Google Ads policies – Advertising Policies Help – https://support.google.com/adspolicy/answer/6008942?hl=en
- Our commitment to help you with policy compliance – https://support.google.com/google-ads/answer/9273517?hl=en
- Google Cloud security best practices center – https://cloud.google.com/security/best-practices
- 5 Successful Google Ads Case Studies by Industry – https://megadigital.ai/en/blog/google-ads-case-studies/
- Google Ads – Get Customers and Sell More with Online Advertising – https://ads.google.com/home/
- Benefits of online advertising and Google Ads – https://support.google.com/google-ads/answer/6123875?hl=en
- 8 steps to prepare your campaign for success – https://support.google.com/google-ads/answer/10498850?hl=en