Google Hotels: Find and Book Accommodations

Did you know Google’s hotel search engine can save users up to 9% on their bookings¹? This tool makes it easy to find, compare, and book the perfect place to stay. It’s changing how we plan our trips¹.

Looking for a cozy spot in the city or a luxury resort in the mountains? Google Hotels has you covered. It offers over 40 languages and a variety of places to stay, like hotels, apartments, hostels, and vacation rentals².

Key Takeaways

• Google Hotels helps travelers save money by providing recommended travel dates and tracking flight prices.
• Users can compare hotel prices, access insights on popular neighborhoods, and learn about hotel amenities and nearby attractions.
• The platform offers a wide range of accommodation options, including hotels, apartments, and vacation rentals, with exclusive mobile-only discounts.
• Google Hotels integrates with Google Maps and provides tools like price graphs and filters to help users find the best deals.
• Travelers can leverage user reviews and sustainability features to make informed decisions about their accommodations.

What is Google Hotels?

Google Hotels is a top hotel search and booking platform. It helps travelers find and book places to stay easily³. It’s part of the Google Travel system, offering many features for today’s travelers looking for the best stay⁴.

Google’s Hotel Search Engine

Google Hotels has a strong search engine. It lets users look through a huge list of hotels and places to stay worldwide³. Users can use filters to narrow down their search by price, amenities, and more³.

Features and Benefits

Google Hotels has an easy-to-use interface that makes booking hotels simple⁵. Travelers can easily compare prices, read reviews, and see detailed info on hotels, including photos and amenities³. It also personalizes recommendations based on what users like and search for³.

Google Hotels is known for its clear pricing³. It shows hotel rates with taxes and fees, and checks these prices to make sure they’re correct³. It also highlights special deals, making it easier to compare offers³.

Google Hotels makes finding and booking hotels easy and user-friendly. It meets the needs and likes of today’s travelers⁴³⁵.

How to Start Your Hotel Search on Google

Finding the right place to stay can seem overwhelming, but Google Hotels makes it easy⁶. Whether you want something affordable or a luxury spot, Google’s hotel search helps you find what you’re looking for. It’s a great way to find the perfect place for your needs.

To start, you can go straight to google.com/travel/hotels and fill in your destination, travel dates, and what you’re looking for, like price or amenities⁶. Or, you can search “hotels in [destination]” on Google, which might show a hotel search tool in the results. This tool lets you narrow down your search and see many different places to stay.

After starting your search, Google Hotels shows you a list of hotels with a map view⁶. This makes it easy to see where each hotel is, helping you pick the best spot for your trip.

You can filter hotels by price, location, reviews, and class⁶. This makes it easy to find the perfect place for your needs. With Google’s powerful search, you can start booking your trip with confidence. This ensures a smooth and fun travel experience⁶.

How Google Ranks Hotels

Google doesn’t let hotels pay to be at the top of search results. Instead, they use an algorithm to pick the best places for each search⁷. This algorithm looks at location, price, reviews, and what the hotel offers⁷.

Factors Considered in Ranking

Google’s algorithm checks many things to show users the best options. It looks at the hotel’s location, price, and what people say about it⁷. It also checks out the hotel’s amenities, like dining, spa services, or if they allow pets⁷.

Personalization and Filtering

Google makes hotel search results personal by using what you’ve searched for and your Google account info if you’re signed in⁸. This way, it shows you hotels that fit your tastes. You can also use filters like price, rating, and amenities to find the perfect place⁸.

Knowing how Google ranks hotels and personalizes search results helps hotels improve their online presence⁹. They should make their website mobile-friendly, get good reviews, and highlight what makes them special⁹⁷⁸.

Narrowing Your Hotel Search

When you search for hotels on Google, you can use filters and sort options to make your search better. These tools help you find the perfect hotel for your needs¹⁰. They make sure you get hotel recommendations that are just right for you¹¹.

Filters and Sort Options

Google Hotels has many filters to help you narrow your search. You can set travel dates, how many guests, price range, hotel class, ratings, and amenities¹¹. This makes it easy to find hotels that fit what you want, saving you time and effort¹¹.

You can also sort the results by price or rating¹¹. This lets you see the best options for your budget or preferences. Whether you want the cheapest or the top-rated hotels, you can find them easily¹¹.

Using Google Hotels’ search filters and sort options helps you find the perfect place for your trip¹⁰¹¹. This customization lets you make better choices and book a hotel that meets your travel needs and likes¹¹.

“The ability to filter and sort hotel search results on Google Hotels is a game-changer, allowing me to quickly find the perfect accommodation that fits my budget and preferences.”

Looking for a luxury resort, a budget hotel, or a unique boutique? Google Hotels’ filters and sort options can help you narrow your search and choose wisely¹⁰¹¹. These tools make booking your hotel easy and ensure a great travel experience¹¹.

Learning More About a Specific Hotel

When you click on a specific hotel listing in the google hotels hotel details, you’ll see the hotel’s “placesheet” or detail page. Here, you can find contact info, a link to the hotel’s website, directions, user reviews, photos, and a list of amenities and features¹². This detailed view helps you understand the hotel better and make a smart choice for your google hotels property pages booking.

The Prices tab lets users compare prices across different booking sites¹². The Reviews tab gathers reviews from various places and lets you sort them by travel site, type of traveler, and keywords¹². The Location tab gives ratings for the area and info on what’s nearby¹². The About tab offers a detailed look at the property and its features¹². The Photos tab shows photos from different sources and lets you sort them by source or subject¹².

Google Hotels helps users sort hotels by price, guest ratings, amenities, and brand¹². Some hotel brands don’t offer much sorting on their sites, making Google Hotels a great tool for learning about hotels on google filtering by brand and amenities¹². Google Hotels is also good for comparing prices for a property across different booking sites¹². It can help find places to stay in remote areas where choices are few¹². Sometimes, booking directly with a hotel can be cheaper than through online travel agencies, something to think about when using Google Hotels¹².

In 2018, Google changed its local algorithm to remove localization from search results for ‘Hotel + Location’ searches¹³. After this update, local hotel sites were no longer in search results, making Online Travel Agent (OTA) sites the main source for hotel info in specific locations¹³. For hotels to show up in search results for “hotel + location” queries, having a Google Business Profile (GBP) became key¹³.

Google Business Profiles for hotels are limited in what they can do due to restrictions, mainly because of the need for ‘Compare Prices’ and ‘Booking’ blocks for OTAs¹³. The Hotel Pack, similar to the Local Pack but with a different look, shows up above organic search results for local searches¹³. It’s made up of local business listings, giving users info without needing to visit the hotel’s site or see contact details directly¹³.

About 53 percent of consumers visit a business within 48 hours of doing a local search on Google¹⁴. Having a Google My Business listing gives you detailed analytics on how customers interact with your hotel, helping you understand the travelers looking for your business and how they find you¹⁴. Google My Business lets you track data over time to see trends about booked and unbooked travelers, and compare hotel rates with competitors in the same area¹⁴. By adding your hotel’s website URL to Google My Business, you can send visitors straight to your site, encouraging them to book directly instead of through OTAs¹⁴.

Google My Business offers a user-friendly experience, especially on mobile devices, with features like viewing followers and a smooth interface¹⁴. You can verify your Google My Business listing through postcard, phone call, or email, with the postcard method being the most used, taking about five days to complete¹⁴.

Google Hotels Prices and Booking Links

When you look for places to stay on Google Hotels, you’ll see many hotel prices and direct booking links. These prices come from hotel owners, online travel agencies, and other search engines¹⁵. Google makes sure the prices are correct by asking partners to show all taxes and fees. This means you’ll see the total cost you’ll pay¹⁵.

Price Accuracy Policy

Hotel prices can change fast, but Google checks them often to show the real cost¹⁵. Hotels must meet certain rules to be listed on Google Hotel Ads, like not having a stay over seven days in a row¹⁵. Partners also need to keep their prices and room info up to date using different methods¹⁵. Keeping a high Price Accuracy Score is key for hotels to stay in the program¹⁵.

Google makes booking easy by showing direct links to hotel pages. This lets you compare prices and see what’s available from different places¹⁶. With Google’s focus on accurate prices, travelers can make smart choices and find great deals¹⁵.

Google Hotels gives you the right pricing info and easy booking links. This helps you find and book your perfect stay with confidence¹⁵¹⁶.

Identifying Hotel Deals

Finding great deals on hotels is key to saving money on vacation. Google Hotels makes it easy to find google hotels deals and google hotels discounts. It looks at a hotel’s prices over time and compares them to others nearby. If a hotel is 15% cheaper, it gets a “Deal” label³. If it’s 25% cheaper, it’s called a “Great Deal”³.

This deep dive into pricing helps Google Hotels show real discounts. This helps travelers find good deals on google hotels¹⁷. For example, a Florida resort got 419 new bookings and $164,000 in extra revenue with Google’s targeting¹⁷.

Google Hotels also gives hotels deep insights into who might book a room¹⁷. By looking at age, gender, and income, hotels can make their ads more appealing to the right people¹⁷. This approach boosts conversions by 62% and cuts costs by 27%¹⁷.

So, whether it’s a family trip or a romantic escape, use Google Hotels to find the best google hotels deals and google hotels discounts. Its advanced analysis and personal touch make it a top choice for finding great value and convenience.

Hotel Class Ratings Explained

When you look for places to stay on Google Hotels, you’ll see a star rating from 1 to 5 for each hotel¹⁸. These stars give you a quick idea of the hotel’s quality and service level. This makes it easier to pick between different hotels¹⁸.

Google Hotels uses a star system based on various data sources. This includes direct research, feedback from partners, and algorithms that look at price, location, room size, and amenities¹⁹. These ratings help users know what to expect at a hotel¹⁹.

• 1-star hotels have the basics like a bed and bathroom, but not much else¹⁸.
• 2-star hotels have more than the basics, like a TV, phone, and some food options¹⁸.
• 3-star hotels are a good mix of price and features, great for business travelers with bigger rooms and extras like a pool and gym¹⁸.
• 4-star hotels are upscale, offering a full experience with spas, entertainment, and luxury bedding¹⁸.
• 5-star hotels are the top level, with luxury rooms, personal service, fine dining, and lots of entertainment and leisure options¹⁸.

In the U.S., hotels are rated on a 5-star system, but in Europe, it’s usually 4 stars²⁰. This means how a hotel is rated can vary by region²⁰.

Knowing about hotel ratings on Google Hotels helps you choose the right place for your needs and preferences. This way, you can have a great stay¹⁸¹⁹²⁰.

“The star rating system provides a useful benchmark for travelers, but it’s important to also consider the specific amenities and features that are important to you when selecting a hotel.”

User Reviews on Google Hotels

Review Sources and Policies

Google Hotels gets user reviews from many places. This includes reviews from people signed into their Google accounts and from licensed third-party providers²¹. These reviews go through automated systems to remove spam and bad content. Google also takes down reviews that are fake or break their rules⁶.

For each hotel, Google shows an average rating out of 5 stars from these reviews. They also give summaries of reviews on topics like rooms, service, and location⁶. Good reviews can make a hotel look better online and bring in more guests²¹. Bad reviews can help hotels improve by giving them feedback²¹.

Travelers look at both good and bad²¹ Google hotel reviews when they decide where to stay. Hotels can get more reviews by asking guests to leave them. Doing a great job can lead to more positive reviews²¹. Hotels can also answer reviews to show they value feedback²¹.

Tools like Google Alerts²¹ and platforms like TrustYou²¹ help hotels keep an eye on their reviews. This is key for their search engine rankings and how visible they are online²¹.

“Google hotel reviews play a crucial role in search engine rankings and overall online reputation of hotels.”

Hotel Amenities Listed on Google

When you search for hotels on Google, you can see what each place offers²². Google shows a list of amenities like “Pet Friendly,” “Free Wi-Fi,” and “Free Parking.”²² Hotels get rated by Google based on their class.

²² Hotel owners can share their rates with Google by using the Business Profile²². You can make a Business Profile for things inside hotels, like restaurants or spas²². If you want to link businesses inside the hotel, contact support²². After verifying your Business Profile, you can edit all the amenities from there²². But, Google can’t promise that all info will show up when searched.

²³ 65% of people check the ‘Reviews’ section on Google Business Profiles before deciding²³. 72% of people leave a review if asked by a business²³. Nearly 30% of leisure travelers worry about COVID-19 when choosing a place to stay.

²³ Google Business Profiles show important info like phone numbers and website URLs²³. Google’s Hotel Pack shows many hotels when you search for something like “boutique hotels in San Diego”²³. Hotels can pick amenities and services on Google Business Profile to make their place more appealing²³. Don’t overdo it with keywords in answers or reviews.

²⁴ Over 80% of searches are done on Google²⁴. 78% of local mobile searches lead to buying something offline²⁴. Google shows how your photos stack up against the competition.

²⁴ Asking guests to leave good reviews can boost your hotel’s review count²⁴. INNsight’s Reputation Management System sends emails to get more reviews and helps manage your online image²⁴. Answering bad reviews can help fix issues and improve service²⁴. INNsight’s system makes sure reviews are replied to within 48 hours on big sites like Google.

²⁴ Google My Business Insights gives you data on how people interact with your GMB listing. This helps you fine-tune your marketing to boost sales.

Sustainability Features for Hotels

When searching for places to stay on Google Hotels, travelers can now find eco-friendly and sustainable hotels easily. Google shows info on a hotel’s green practices and eco-labels. This helps users pick a stay that’s good for the planet²⁵.

Hotels with an “eco-certified” label meet certain green standards, checked by an outside group²⁵. These groups look at how a hotel uses energy, water, and reduces waste. They also check if the hotel uses sustainable materials²⁵.

These eco-certified hotels can really help the planet. For instance, they save up to 10 million gallons of water yearly by using less water in showers²⁶. They also cut down on CO2 emissions by 55% (400 tons a year) with smart HVAC systems and energy-saving lights²⁶.

Google gives hotel owners tips on being more sustainable, but doesn’t check if they’re telling the truth²⁵. But, if a hotel has an eco-label, it means it meets real green standards set by outside groups²⁵.

Google’s info on sustainable hotels is great for those who care about the planet. Studies show 70% of travelers want to stay in green hotels, and 62% look for eco-labels²⁶. By picking these hotels, travelers help the hotel industry be less harmful to the environment²⁷.

Google’s move to show sustainability info on hotels is a big step towards greener travel. As more people want to travel sustainably, it’s easier to find eco-friendly hotels. This helps travelers make choices that are better for the planet²⁶.

Tips for Using Google Hotels Effectively

Start your Google Hotels search on the google.com/travel/hotels page. This gives you access to all search and filtering options. It helps you find what you need²⁸.

Use the filters and sort options on Google Hotels to narrow your search. You can look for hotels by price, class, amenities, and more. These tools help you find the perfect place²⁹.

Check the detailed info on each hotel’s page. Look at user reviews, ratings, and sustainability highlights. This info can help you make a smart choice²⁸.

Also, watch for price accuracy and deal indicators on Google Hotels. This ensures you’re getting the best value for your money. It helps you feel sure you’re booking at the best rate.

Source Links

1. Travel with Google – Planning a Trip Is Simple with Google – https://travel.google/
2. Booking.com: Hotels & Travel – Apps on Google Play – https://play.google.com/store/apps/details?id=com.booking&hl=en_US
3. Google Hotels: The Complete Guide – NerdWallet – https://www.nerdwallet.com/article/travel/google-hotels
4. Google Hotels: Tips How Hoteliers Grow Bookings With Google – https://www.revfine.com/google-hotels/
5. Book hotels on Google – Travel Help – https://support.google.com/travel/answer/7029040?hl=en
6. Search for hotels on Google – https://support.google.com/travel/answer/6276008?hl=en
7. About hotel campaigns in Google Ads – https://support.google.com/google-ads/answer/9238461?hl=en
8. Why Searching for Your Hotel Ranking on Google is a Waste of Time – https://bookbetterdirect.com/why-searching-for-your-hotels-ranking-on-google-is-a-waste-of-time/
9. Simple tips to help your hotel rank on Google – https://insights.ehotelier.com/insights/2023/09/25/simple-tips-to-help-your-hotel-rank-on-google/
10. Understanding the Mechanics of Hotel Search Engines – https://rategain.com/blog/hotel-search-engines/
11. How to find hotels using Google Hotels – https://millionmilesecrets.com/guides/google-hotels-review/
12. Your guide to using Google Hotels – The Points Guy – https://thepointsguy.com/guide/google-hotels-how-to-use/
13. Essential Tips for Hotel Google Business Profile Management – https://www.brightlocal.com/learn/google-business-profile-hotels/
14. Google My Business For Hotels: A Beginner’s Guide – https://www.guesttouch.com/blog/google-my-business-for-hotels-a-beginners-guide
15. Integration Overview  |  Hotel Prices  |  Google for Developers – https://developers.google.com/hotels/hotel-prices/dev-guide/data-feeds
16. Variables and conditions  |  Hotel Prices  |  Google for Developers – https://developers.google.com/hotels/hotel-prices/dev-guide/pos-urls
17. Google Audiences for Search for Hotels – Amadeus Hospitality – https://www.amadeus-hospitality.com/insight/target-the-right-guests-for-your-hotel-with-googles-audiences-for-search/
18. What Do Hotel Star Ratings Mean? – https://www.webstaurantstore.com/blog/3566/hotel-star-explained.html
19. Frequently asked questions for hotel owners – https://support.google.com/hotelprices/answer/7219055?hl=en
20. Hotel Star Rating Systems Meaning – Star Ratings Explained – https://www.warehousehotel.com/manheim/blog/hotel-star-ratings-system
21. Google Hotel Reviews: Everything you need to know – https://www.mews.com/en/blog/google-hotel-reviews
22. Manage your hotel’s details – Google Business Profile Help – https://support.google.com/business/answer/9177958?hl=en
23. Google My Business for Hotels – 13 Ways to Optimize Your Listing – https://www.travelboommarketing.com/blog/optimize-hotel-google-my-business-listing
24. Optimize Your Google Business Profile Listing For Hotels – https://www.innsight.com/blog/google-my-business-for-hotels-ways-to-optimize-your-listing-and-improve-traffic-to-your-hotel-website
25. Sustainability in hotels – Travel Help – https://support.google.com/travel/answer/10976106?hl=en
26. Healthy Green Hotels – Green Seal – https://greenseal.org/programs/healthy-green-hotels/
27. Add your sustainability practices – Hotel Center Help – https://support.google.com/hotelprices/answer/11044341?hl=en
28. Getting More Direct Bookings with Google Hotels – HotelFriend – https://hotelfriend.com/blogpost/google-hotels-for-hoteliers
29. Google Hotel Ads: Your ultimate guide – SiteMinder – https://www.siteminder.com/r/guide-google-hotel-ads/