Are you wondering about the cost of using Hootsuite for your social media? Hootsuite offers different pricing plans and features. This guide will help you understand the Hootsuite pricing options. It will show you which plan is best for your business.
We’ll look at the monthly Professional and Team plans and the enterprise-level options. You’ll learn about the true cost of Hootsuite, including hidden fees and add-ons. By the end, you’ll know exactly what you’re paying for and why.
Key Takeaways
- Hootsuite has various pricing plans, starting at $99 per month for the Professional plan on an annual basis.
- The Professional plan supports 1 user and 10 social accounts. The Team plan supports 3 users and 20 social accounts.
- Nonprofits can save 3 hours per week and 130 hours per year by using Hootsuite’s plans.
- Hootsuite offers a universal inbox, custom reporting tools, and multi-platform publishing to help manage social media.
- The Enterprise plan requires a $16,000 annual commitment and extra costs for more users and social accounts.
Hootsuite Pricing: Monthly vs Annual Cost
When looking at Hootsuite’s pricing, it’s key to know the difference between monthly and yearly costs. The pricing page only shows yearly rates, making it hard to see the true monthly cost. In fact, the monthly cost can be 60% or more above the yearly price.
Intentional Confusion between Monthly and Annual Pricing
This lack of clear pricing can lead to surprises for new customers when they see their first bill. The difference between monthly and yearly pricing is big. The monthly hootsuite monthly cost is often much higher than the hootsuite annual cost shown online.
Monthly Subscription Costs vs Advertised Annual Costs
For example, Hootsuite’s Professional plan can be up to 100% more monthly than the yearly price. This hootsuite pricing transparency issue makes budgeting for social media tough. It can lead to hootsuite hidden fees and unexpected costs later.
| Plan | Monthly Cost | Annual Cost |
|---|---|---|
| Professional | $299 | $149 |
| Team | $129 | $79 |
It’s important to understand the difference between Hootsuite’s monthly and yearly pricing. The lack of clear pricing can affect businesses’ budgeting and decisions.
The Hootsuite Enterprise Plan: When Costs Escalate
Hootsuite’s analytics and social media tools are strong. But, the Hootsuite Enterprise plan is pricey. It requires a $16,000 yearly payment upfront. And, there are more costs to consider.
Additional User and Social Account Costs
As companies grow and hire more people, Hootsuite’s costs can go up fast. Each new user and social account adds to the expense. This makes it tough for mid-sized and big companies to afford. It’s important to know about hootsuite enterprise pricing and hootsuite enterprise plan cost before deciding.
| Plan | Monthly Cost (billed annually) | Users | Social Accounts |
|---|---|---|---|
| Professional | $49 | 1 | 10 |
| Team | $129 | 3 | 20 |
| Business | $739 | 5 | 35 |
| Enterprise | $15,000+ | 5+ | 50+ |
The hootsuite user and profile add-ons make the Enterprise plan very expensive. It’s a big investment for many companies. Planning and budgeting well is key when looking at Hootsuite Enterprise.
Features Breakdown: What You Get in Each Plan
Managing your social media is easier with Hootsuite’s pricing plans. They offer options from Hootsuite Professional to Enterprise-level plans. Each plan has unique features to boost your social media strategy.
The Hootsuite Professional plan lets you manage up to 10 social accounts. It includes unlimited scheduled posts, a social content calendar, and basic analytics. Moving to the Hootsuite Team plan lets you manage 20 accounts and adds tools for up to 3 users to collaborate.
The Hootsuite Enterprise plan is for businesses needing more. It supports up to 50 social accounts and allows 5 user accounts. You get advanced analytics, custom reporting, approval workflows, and a dedicated account manager.
| Plan Feature | Hootsuite Professional | Hootsuite Team | Hootsuite Enterprise |
|---|---|---|---|
| Supported Social Accounts | 10 | 20 | 50 |
| Number of Users | 1 | 3 | 5 |
| Unlimited Scheduled Posts | ✓ | ✓ | ✓ |
| Social Content Calendar | ✓ | ✓ | ✓ |
| Basic Analytics | ✓ | ✓ | ✓ |
| Advanced Reporting | – | – | ✓ |
| Approval Workflows | – | – | ✓ |
| Dedicated Account Manager | – | – | ✓ |
When choosing a Hootsuite plan, look at the hootsuite plan features, hootsuite professional features, hootsuite team features, and hootsuite enterprise features. This will help you pick the best plan for your social media needs and budget.
Customer Support Options Across Plans
Choosing a social media management platform like Hootsuite means looking at customer support quality and how easy it is to get help. The pricing page for Hootsuite doesn’t clearly show what support each plan includes. This makes users unsure about the help they’ll get.
The Enterprise plan says it offers Hootsuite customer support, but the details are vague. Even Enterprise customers might only get help through self-serve options like help centers and social media. This lack of clear information worries businesses that need good support to manage their social media well.
Businesses should look into Hootsuite’s support options and what they offer at different price levels. This way, they can see if Hootsuite’s support meets their needs before signing up. It’s important to check the support channels and what they can do.
“Hootsuite’s customer support options are not clearly outlined on the pricing page, making it difficult for users to understand the level of assistance available with each plan.”
The quality and ease of getting customer support are key to a social media management platform’s success. Businesses should compare Hootsuite’s support with their own needs. This ensures they get the help they need to run their social media campaigns well and reach their goals.
Advanced Features Require Enterprise or Premium Plans
Hootsuite has many tools for managing social media, but some top features are only for Hootsuite Enterprise or premium plans. These plans are for businesses and agencies with big social media needs. They require a big yearly commitment, starting at $16,000 or more.
Team Reports and Dedicated Account Manager
The Hootsuite Enterprise plan is great for big social media teams. It gives you team productivity reports and a dedicated account manager. These help you analyze team performance deeply and get personalized support to improve your social media work.
Content Approval, Asset Library, Campaign Tagging
Premium plans on Hootsuite offer advanced tools for managing content. You get content approval workflows, a centralized asset library, and campaign tagging. These tools make creating and publishing social content easier, especially for companies with many people involved and complex approval steps.
Businesses should think about what features they need and their budget. This will help them decide if Hootsuite Enterprise or premium plans are worth it for their social media management.
| Feature | Hootsuite Free | Hootsuite Professional | Hootsuite Enterprise |
|---|---|---|---|
| Team Reports | ✘ | ✘ | ✓ |
| Dedicated Account Manager | ✘ | ✘ | ✓ |
| Content Approval Workflows | ✘ | ✘ | ✓ |
| Asset Library | ✘ | ✘ | ✓ |
| Campaign Tagging | ✘ | ✘ | ✓ |
Ideal Use Cases for Hootsuite hootsuite cost
Hootsuite is great for businesses of all sizes. It has pricing plans and features for everyone, from small companies to big ones.
Hootsuite for Small Businesses
Small businesses with a few social media accounts will love the Hootsuite Professional or Hootsuite Team plans. They’re affordable and let you manage up to 10 social profiles. You get to schedule posts, track your performance, and work with your team easily.
Hootsuite for Mid-Market Companies
When businesses grow, the Hootsuite Business plan is a good step up. It has more features like social listening, finding content, and managing your team. It’s perfect for companies that need more from their social media and have a bigger team.
Hootsuite for Enterprises
Big companies need a lot from their social media tools. The Hootsuite Enterprise plan has everything for complex social media needs. It includes detailed analytics, custom reports, and personal account management. This plan is for companies with a big social media presence and complex team needs.
No matter the size of your business, Hootsuite is flexible and can grow with you. It helps streamline social media management, boosts efficiency, and gets better results from social media.
| Feature | Hootsuite | Later |
|---|---|---|
| Price | Starts at $99 | Starts at $17 |
| Average Cost per User Seat | $110 | $15 |
| Total Customers | 25 million | 7 million |
| Post Limit (per month) | Unlimited for all plans | Depends on the plan |
| Supported Social Media Platforms | Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, Google Business Profile Updates, Facebook group posts, Meta Threads, etc. | Instagram only |
When Hootsuite May Not Be Cost-Effective
Hootsuite is a great tool for managing social media for some businesses. But, it might not be the best choice for everyone. Companies with over 20 social profiles or teams with more than 3 users might find Hootsuite too pricey.
The Hootsuite Enterprise plan costs at least $16,000 a year. It also has extra costs for users and profiles. This makes it hard for big companies or agencies to afford.
Managing Over 20 Social Profiles
As you manage more social profiles, Hootsuite’s price goes up. The Enterprise plan starts at $16,000 a year. For companies with a lot of profiles, other tools might be cheaper and better.
Teams with More Than 3 Users
For big teams, the Hootsuite Team plan might not be the best deal. It costs $399 a month for up to 3 users. Teams with more than 3 members might find cheaper tools that offer more features.
Agencies Managing Multiple Client Accounts
Agencies managing many client accounts might struggle with Hootsuite’s pricing. The high costs for users and profiles can add up fast. This makes it hard for agencies to stay profitable.
In these cases, other social media tools might be a better choice. Tools like Buffer, Sendible, and Metricool offer hootsuite cost-effective alternatives. They can meet the needs of big companies, agencies, and teams better.
Comparing Hootsuite to Alternatives
When thinking about Hootsuite for managing social media, it’s key to look at its price and what it offers compared to other options. Platforms like Agorapulse, Sprout Social, and Buffer might give you more for less, especially if you have a lot of social accounts or a team over 3 people.
Cost Comparison for Common Scenarios
Hootsuite starts at $99 a month, while Sprout Social is $249 a month. This makes Hootsuite a better choice for those watching their budget. The average cost per user at Hootsuite is $110, but at Sprout Social it’s $332. Yet, Hootsuite has 25 million users, way more than Sprout Social’s 30,000.
Hootsuite has over 100 integrations, while Sprout Social has 26. This shows Hootsuite’s strong integration abilities. Hootsuite also supports more ad platforms like Facebook, Instagram, and LinkedIn, which Sprout Social doesn’t. Plus, Hootsuite works with more social media platforms, including Instagram, Facebook, LinkedIn, Pinterest, and YouTube, while Sprout Social covers fewer.