There are several steps and tactics that can be used to improve a website’s search engine ranking and increase its likelihood of appearing on the first page of Google. Here are some of the most important ones:

1. Optimize your website for search engines: This includes using relevant keywords in your website’s content and meta tags, as well as ensuring that your website is properly structured and easy for search engines to crawl.
2. Build high-quality backlinks: Backlinks are links from other websites to your website. The more high-quality backlinks you have pointing to your website, the higher your website will rank in search engine results pages (SERPs).
3. Create high-quality content: Google values websites that provide valuable, informative, and engaging content. By regularly publishing high-quality content on your website, you can increase your chances of appearing on the first page of Google.
4. Use social media: Social media can be an effective way to promote your website and increase its visibility on the web. By regularly sharing links to your website on social media platforms, you can increase the number of backlinks pointing to your website and improve your search engine ranking.
5. Utilize Google My Business: If you have a local business, you can list it on Google My Business which will help you to appear in the google map pack, also it will give you an opportunity to appear in google search results.
6. Optimize for Voice Search: With the rise of voice assistants, it’s crucial to optimize your website for voice search. This includes using natural language and long-tail keywords, as well as providing concise and easily understandable answers to common questions.
7. Use Structured Data: Structured data is a way to provide information about a page in a format that search engines can easily understand. By implementing structured data, you can help search engines understand the content on your site and display it more prominently in search results.
8. Speed optimization: Site speed is a critical aspect of user experience and it is also a ranking factor. Optimize your website’s images, minify code and leverage browser caching to improve load times.
9. Mobile optimization: Google gives priority to mobile-friendly websites. Optimize your website for mobile users by using responsive design and ensuring that your website loads quickly on mobile devices.
10. Monitor and track your progress: Use tools like Google Analytics to track your website’s traffic and search engine ranking. Use this information to identify areas that need improvement and make adjustments to your SEO strategy as needed.

It’s important to note that SEO is a long-term process, and it can take time for your website to appear on the first page of Google. However, by following these steps and implementing best practices, you can improve your website’s search engine ranking and increase its visibility on the web.