AdMob is a mobile advertising platform that allows developers and app owners to monetize their mobile apps by displaying ads to users. AdMob is owned by Google and is integrated with Google’s advertising ecosystem, including Google AdWords and Google Analytics.

To use AdMob, you will need to create an account and sign in. Here’s a step-by-step guide on how to do this:

1. Go to the AdMob website (https://www.google.com/admob/) and click on the “Sign in” button in the top right corner of the page.
2. If you already have a Google account, you can sign in using your existing credentials. If you do not have a Google account, you will need to create one by clicking on the “Create account” button.
3. Once you are signed in, you will be taken to the AdMob dashboard. Here, you will be able to see an overview of your account, including your earnings, ad requests, and eCPM (effective cost per thousand impressions).
4. To create a new ad unit, click on the “Apps” tab and then click on the “Create App” button.
5. You will be prompted to enter the name and platform of your app. Once you have done this, click on the “Create” button.
6. After creating an app, you will be taken to the ad units screen. Here, you can create a new ad unit by clicking on the “Create Ad Unit” button.
7. You will be prompted to choose the ad format, ad unit name, and ad unit ID. Once you have done this, click on the “Create” button.
8. Once your ad unit is created, you will be able to see the ad unit ID, which you will need to integrate into your app’s code in order to display ads.
9. Once you have integrated the ad unit ID into your app’s code, you can test your ad unit by clicking on the “Test Ad” button in the AdMob dashboard.
10. Once your ad unit is set up and integrated into your app, you can start earning money by displaying ads to users. You will be able to see your earnings in the AdMob dashboard.

Admob has a lot of features to help you maximize your revenue, it allows you to create different ad formats, such as banner ads, interstitial ads, and native ads, to target different types of users. You can also use Admob’s ad targeting features, such as geotargeting, demographics, and interests, to show ads to the right people.

Admob also offers a Mediation feature which allows you to show ads from multiple ad networks, this feature will help you increase your fill rate and eCPM, it also allows you to compare the performance of different ad networks and optimize your revenue.

Additionally, Admob provides a range of tools to help you track your performance, such as Google Analytics for Firebase, which allows you to track user engagement and app usage, and AdMob Insights, which provides detailed data on ad requests, clicks, and earnings.

In conclusion, AdMob is a powerful mobile advertising platform that allows developers and app owners to monetize their mobile apps by displaying ads to users. By creating an account and signing in, you can access the AdMob dashboard and create ad units to start earning money by displaying ads to users. Admob offers a lot of features to help you maximize your revenue and track your performance, and it is integrated with Google’s advertising ecosystem. By using Admob, you can increase your app’s revenue and better understand your users’ behavior