Google Ads Manager is a platform that allows users to create, manage, and track the performance of their online advertising campaigns across various Google properties, including Google Search, YouTube, and Google Display Network.
- To get started with Google Ads Manager, you will first need to create a Google Ads account. This can be done by visiting the Google Ads website and clicking on the “Start Now” button.
- Once you have created your account, you will be prompted to set up your first campaign. You can choose between different campaign types, such as search, display, video, or shopping, depending on your advertising goals and the type of product or service you are promoting.
- After you have selected your campaign type, you will be asked to choose your targeting options, such as geographic location, demographics, and interests. You can also set your budget and bid for each click or impression.
- Next, you will need to create your ad groups and ads. Ad groups are a way to organize your ads by theme or product, and each ad group can contain multiple ads. You can create text ads, image ads, video ads, or call-only ads.
- Once your ads are created, you will need to link them to your campaign and ad groups. You can do this by selecting the ads you want to link, and then clicking on the “Link” button.
- After your ads are linked, you can begin to track their performance by monitoring key metrics such as clicks, impressions, and conversions. You can also use the Google Ads Manager platform to make adjustments to your campaign, such as adjusting your bids or targeting options, to optimize your performance.
- As your campaign progresses, you can use Google Analytics to track your website traffic and conversions, and use this data to optimize your Google Ads.
- To wrap up, Google Ads Manager is a powerful tool that allows you to create and manage your online advertising campaigns across various Google properties. It allows you to target specific audiences, set your budget and bid, and track the performance of your ads. With this, you can optimize your advertising efforts and reach your desired audience.