There are over 50,000 venture-backed startups in the U.S. Only a few will hit a $1 billion valuation. For nine years, Forbes has worked with TrueBridge Capital Partners to find the top 25 likely to reach this milestone. They have a great track record: 120 of the 200 alumni have become unicorns, like DoorDash, Benchling, Duolingo, and Rippling. This article will look into how startups are changing America’s business world. We’ll cover new technologies, funding, and success stories that shape our future.
Key Takeaways
- America’s entrepreneurial ecosystem is thriving, with over 50,000 venture-backed startups driving innovation and disruption.
- Successful startups, known as “unicorns,” are achieving billion-dollar valuations and transforming industries.
- Emerging technologies, new funding sources, and supportive public-private partnerships are fueling the growth of innovative startups.
- Startup accelerators and incubators are playing a crucial role in nurturing the next generation of entrepreneurs and business leaders.
- Diversifying the startup ecosystem, including support for underrepresented founders, is crucial for driving sustainable economic growth.
The Rise of the Unicorns
The business world in the United States has changed a lot thanks to a new kind of startup called “unicorns.” These are companies worth over $1 billion that have grown fast and changed the game. They are backed by investors and show a lot of promise.
Now, more and more unicorn startups are popping up. Before 2021, about 5 companies a month became unicorns. But in 2021, that number jumped to 43 a month. Even though it’s slowed down a bit, we still see about 17 unicorns a month.
The US leads the world in unicorn startups, with 653 of them. China and India are close behind. Technology and software companies, especially those using AI and data, are big players in this trend. Even small countries like Estonia have their own unicorns that are a big deal for their economy.
Profiling the Most Promising Venture-Backed Startups
Forbes and TrueBridge Capital Partners have picked out 25 of the top venture-backed startups that could hit $1 billion in value. These include Apprentice, a software company that helps with manufacturing, Bobbie, a new baby formula brand that jumped into the market during a shortage, and Capchase, which offers financing for software startups. Looking at these companies gives us a peek into what makes them stand out and how they’re growing.
| Startup | Sector | Valuation | Funding Raised |
|---|---|---|---|
| Apprentice | Software | $1.2 billion | $100 million |
| Bobbie | Consumer Goods | $70 million | $50 million |
| Capchase | Fintech | $1.6 billion | $160 million |
The rise of these unicorn startups shows how vibrant and innovative the US entrepreneurial scene is. It’s a place where new ideas and ambitious people are changing industries and pushing limits.
Startup Benefits: Attracting and Retaining Top Talent
Startups are changing the business world. They know how to draw in and keep the best workers. They offer benefits and perks that meet the needs of skilled people. This makes a great place to work that helps these companies grow and succeed.
One big reason top talent is drawn to startups is competitive compensation. Even with less money, startups can pay well to build a strong team. They also use stock options to link employee rewards to the company’s success.
Startups also offer purposeful work and a chance to make a personal impact. People who want to do good are drawn to startups’ innovative projects. They find more fulfillment in their work than in big, slow-moving companies.
The small team size and collaborative culture of startups are big draws. They create personal connections and a sense of belonging. This is different from the big, impersonal places many people work in.
Startups also care about work-life balance and employee well-being. They offer flexible schedules, remote work options, and regular mental health days. These help stop burnout and keep a healthy work life.
The mix of startup benefits and employee perks makes a special startup culture. This culture attracts top talent, helping startups grow and succeed. By knowing what skilled workers want, startups can be the top choice for them. This brings in the talent that makes their innovations happen.
| Startup Benefit | Impact on Talent Attraction and Retention |
|---|---|
| Competitive Compensation | Aligns employee incentives with the project’s success, despite resource constraints |
| Purposeful Work and Personal Impact | Attracts professionals seeking to make a positive difference and contribute to innovative projects |
| Collaborative Culture and Small Team Size | Fosters personal relationships and a strong sense of belonging, contrasting with larger corporations |
| Work-Life Balance and Employee Well-being | Helps prevent burnout and promotes a healthy work environment, essential for high-pressure startup environments |
By offering these startup benefits and employee perks, innovative companies can be the top choice for talent. This brings in the best people to drive their new ideas forward.
Expanding Access to Capital: The Impact of H.R. 2799
Breaking Down Geographic Barriers
Venture capital has mostly been in a few coastal areas, leaving many places without enough money for new ideas and businesses. The Expanding Access to Capital Act (H.R. 2799) wants to change this by making it easier for investors to join in and cutting down on rules. This could make it fairer for everyone and help entrepreneurs all over the country turn their ideas into real businesses.
H.R. 2799 is building on the success of the JOBS Act of 2012. It aims to make it easier for companies to get the money they need. It helps small businesses and entrepreneurs and gives more chances for investors to get involved. The bill also wants to make it easier for small companies to go public and get funding.
This bill makes it easier for businesses to get money at any stage of their growth. It updates old rules that stop small businesses from getting the funds they need. This could open up more money for startups and innovation centers all over the country.
| Key Provisions of H.R. 2799 | Potential Impact |
|---|---|
| Allowing venture funds to raise money from more investors | Expand the pool of available capital for startups beyond wealthy investors |
| Modernizing accredited investor rules | Tap into a wider range of available capital and increase diversity among investors |
| Reducing regulatory burdens on small and newly public companies | Facilitate capital formation and ease the IPO process for small businesses |
H.R. 2799 could bring a new wave of innovation and business growth across the U.S. It could help diverse founders and investors drive growth and create jobs in many communities.
Nurturing Emerging Managers
In the world of venture capital, emerging managers are key to innovation and startup growth. They manage smaller funds but have a big impact. They spot and help the next big ideas come to life.
Emerging managers excel in dealing with tough rules and fundraising issues. They use their knowledge and varied investment plans to help startups grow. They work with accelerators, big venture firms, and others to support entrepreneurs.
| Emerging Manager Attributes | Benefits to the Innovation Ecosystem |
|---|---|
|
|
The venture capital world is changing fast. Emerging managers play a big part in bringing new ideas and growth. They use their fresh views and varied strategies to help start new companies. These companies will change the future of many industries and communities in America.
Innovative Startups: The Engine of Economic Growth
Innovative startups drive economic growth, job creation, and regional development in the U.S. They bring new products and services. They also create a culture of innovation that spreads through communities.
Studies show startups have a big impact on the economy. They create over 15% of all new jobs. Firms that are 1-2 years old grow faster than those 3-4 years old. Startups also add 25.7% to overall growth through innovation.
The number of startups in the U.S. has dropped from 13.7% in 1978 to 8.4% in 2020. This drop has hurt the economy. Experts say if more startups existed, jobs and incomes would be higher.
| Metric | Impact |
|---|---|
| Startup Rate Decline | Aggregate employment could have recovered almost a year earlier after the Great Recession |
| Constant Startup Rate | Real income for a median family could have been $1,600 higher in 2014 |
| Startups’ Contribution | Over 15% of aggregate job creation |
| Entering Firms’ Contribution | 25.7% of aggregate growth through innovation |
Initiatives like H.R. 2799 aim to help startups grow. They focus on spreading venture capital investment across the country. This can make communities more innovative and boost economic growth.
“Two out of every three jobs added to the economy” are from small and medium-sized enterprises (SMEs), showing entrepreneurship’s big role in creating jobs.
Startups make the economy more dynamic and tackle big challenges. They help with sustainability and make communities stronger. With support for startups, America’s future looks bright.
Redefining the Accredited Investor
The old rules for being an “accredited investor” have made it hard for many to join the venture capital world. These rules were based on income or net worth. But, a new law, H.R. 2799, wants to change this by making it easier to become an accredited investor.
Democratizing Venture Capital Investment
H.R. 2799 wants to make it easier to be an accredited investor. It looks at things like professional certifications, special designations, or investment knowledge. This could open up more people to invest in startups. It could also bring in a lot of new money to help startups grow.
Today, venture capitalists help start one-fifth of the biggest companies in the U.S. Without them, three-quarters of the biggest companies from the last 50 years might not be here. H.R. 2799 wants to make it easier for more people to invest in these high-risk, high-reward opportunities.
“By broadening the pool of potential investors, the legislation has the potential to unlock a vast source of capital and empower a new generation of individuals to contribute to the success of innovative startups, democratizing access to venture capital investment.”
The startup world is always changing. Making venture capital more accessible could really help with new ideas and growth. With the right skills and vision, more people could help startups and make a lot of money.
Unleashing 403(b) Capital for Venture Investment
The retirement savings world is changing, thanks to a new law. Now, 403(b) plans for public school workers, non-profits, and ministries can invest in new areas. They can use Collective Investment Trusts (CITs) to invest in venture capital and other alternative assets.
This change means a lot of money can now go to startups. Millions of Americans can use their retirement savings to help grow new companies. This could also help 403(b) savers earn more on their investments and feel more secure in retirement.
| Key Statistic | Value |
|---|---|
| Angels and VCs available worldwide for investment matchmaking | Over 155,000 angels and 50,000 VCs |
| Cost coverage for technical development services | FasterCapital offers to cover 50% of the costs |
| Free business package upon submission for tech development | $35,000 |
The startup world is changing fast, and using 403(b) retirement savings could change the game for venture capital. By investing in startups, 403(b) participants can see big growth and improve their retirement savings.
“The changes brought about by H.R. 2799 have the power to revolutionize the way 403(b) plans approach investment opportunities, ultimately benefiting both the startup community and the retirement security of millions of Americans.”
Now, 403(b) plans can invest in venture capital, opening a new era of growth and prosperity. This is thanks to startups and the savings of American workers coming together.
The Startup Ecosystem: A Catalyst for Disruptive Innovation
The startup ecosystem includes incubators, accelerators, corporate venture capital, and public-private partnerships. It plays a key role in sparking new ideas. By supporting entrepreneurs, offering capital and resources, and encouraging teamwork, it turns bold ideas into successful businesses. These businesses then drive growth and change industries.
Recent data shows that startups using new tech like AI, blockchain, and IoT have changed their fields by up to 80%. Companies with subscription models have grown their market share by 30%. Those focusing on making customers happy have disrupted markets by 40%. In healthcare, HealthTech startups that follow the rules have a 25% edge in changing old ways.
The startup world is booming, with more venture capital going into startups in fields like fintech and green tech. New tech hubs are popping up in places like Austin, Berlin, and Bangalore. These hubs support startups well. There’s also a big push for startups to focus on sustainability, making products that tackle environmental issues.
AI and blockchain tech are key for startups, bringing new ways of doing business and making things more efficient in areas like finance and healthcare. Big companies are working with startups to use their quick thinking and innovation with their own resources. This leads to faster innovation and growth.
There’s a big push for diversity and inclusion in the startup world. This means helping underrepresented founders to create a fairer entrepreneurial space. By 2025, startups are expected to be 44% of the innovation sources, showing their big role in bringing about change.
“The startup ecosystem is the engine that powers the future of business. By fostering innovation and collaboration, we can transform industries and drive economic growth.”
| Startup Ecosystem Metrics | Impact |
|---|---|
| Startups leveraging cutting-edge technologies | 80% industry disruption |
| SaaS companies with subscription-based models | 30% increase in market share |
| Startups prioritizing customer experience | 40% increase in market disruption |
| HealthTech startups complying with regulations | 25% competitive advantage |
| CleanTech startups focusing on sustainability | 15% market share in the energy sector |
Venture Capital’s Evolving Landscape
The venture capital industry is changing fast. New managers and diverse teams are bringing fresh ideas and a bold approach. But, the old guard often gets the spotlight, making investment strategies too similar. This might mean new, exciting ideas get overlooked.
But, there’s hope. Laws like H.R. 2799 could open doors for emerging managers. They could help a new wave of venture capitalists spark innovation and growth. Adding diversity to the industry is key. Studies show diverse teams do better and spot new chances in the market.
Embracing Diversity and Fresh Perspectives
As the venture capital industry changes, welcoming diverse backgrounds and new ideas is crucial. These fresh minds can spot startups and business models others miss. By valuing diversity and taking risks, the industry can enter a new era of growth and innovation.
“Diverse teams have been shown to drive superior investment performance and identify novel market opportunities.”
The venture capital world is changing fast. The role of emerging managers and diverse perspectives is more important than ever. By welcoming new talent, the industry can be ready for the next big wave of startups and secure a bright future.
Startup Accelerators and Incubators
The startup world is booming, thanks to startup accelerators and incubators. These programs are key in helping new entrepreneurs grow. They turn ideas into successful companies.
Startup accelerators give early-stage companies a boost for a short time, usually two to six months. They offer mentorship, networking, and funding access. They look for strong teams with a working product and a solid business plan.
On the other hand, incubators support companies for a longer period, from one to five years. They focus on helping local businesses and figuring out the idea’s potential. Incubators are great for solo entrepreneurs who want to work with others.
Both types of programs can offer funding, but accelerators often ask for a share of the company. Applying to accelerators is tough because they want to see a clear product-market fit and a well-thought-out business plan.
| Characteristic | Startup Accelerators | Startup Incubators |
|---|---|---|
| Venture Stage | Early-stage with MVP | Idea-stage with market potential |
| Founding Team | Prefer strong teams | Suitable for solo entrepreneurs |
| Funding and Equity | More likely to offer capital | Less likely to provide funding |
| Timeline | Shorter, 2-6 months | Longer, 1-5 years |
| Location | May require relocation | Often geography-based |
| Application Process | More rigorous and selective | May focus on idea potential |
Whether it’s an accelerator or an incubator, these programs are crucial in the startup ecosystem. They give entrepreneurs the tools and support they need to succeed. By encouraging innovation, they help shape the future of entrepreneurship in America.
The Role of Corporate Venture Capital
Corporate venture capital (CVC) is now key in the startup world. Big companies use it to find new ideas and work with startups. They offer funding, strategic help, and access to customers and markets. This helps them stay ahead and find new partners or companies to buy.
Studies show that startups with CVC do better in the stock market than those with traditional venture capital. For example, Eli Lilly Ventures worked with over 30 new biotech companies by 2013. This was because the genomics revolution made them start a CVC fund in 2001.
Most top US companies have a CVC unit. These units make up almost a quarter of all venture capital investments. Even though fewer new CVC units started in 2023, the total deal value has grown a lot over the last decade. This shows how important corporate venture capital is for startups.
But, running a CVC program is hard. Most CVC units don’t last more than four years. They often struggle financially around the 3-4 year mark. And, they might not fit with the company’s goals after 6-7 years.
Despite these issues, corporate venture capital is key for innovation and growing startup partnerships. It helps startups grow faster and find new chances for success by using big companies’ resources and knowledge.
Startup Success Stories: Inspiring the Next Generation
In the world of entrepreneurship, the stories of successful startups light the way for the next generation. These stories show how companies have faced challenges, changed industries, and grown a lot. They highlight the power of startups to drive progress and innovation.
Squire, started by Songe LaRon and Dave Salvant, is one inspiring story. It raised $165 million, expanded to three countries, and changed its focus to barbershop owners. TaskRabbit, by Leah Busque Solivan, also made waves. It got $24.8 million in funding, grew to nine countries and over 75 cities, and was bought by IKEA in 2017.
Maker’s Row, by Tanya Menendez, is another standout. It helped connect U.S. factories with designers, leading to Snowball Wealth, which has raised over $1 million. These stories show the resilience and innovation of successful startups.
| Startup | Founder(s) | Funding Raised | Geographic Expansion | Key Milestones |
|---|---|---|---|---|
| Squire | Songe LaRon and Dave Salvant | $165 million | 3 countries | Transitioned business model to target barbershop owners |
| TaskRabbit | Leah Busque Solivan | $24.8 million | 9 countries, 75+ cities | Acquired by IKEA in 2017 |
| Maker’s Row | Tanya Menendez | Over $1 million | – | Created Snowball Wealth platform |
These stories inspire the next generation of entrepreneurs. They show how startups can change the business world. By sharing these stories, we can encourage a spirit of entrepreneurship and help the next wave of innovators grow.
“In the tech world, progress is rapid, with constant change being the only certainty.”
Public-Private Partnerships Fueling Innovation
Public-private partnerships (PPPs) are key to driving innovation in the US. They combine government and private resources, expertise, and networks. This helps startups get funding, infrastructure, talent, and advice.
In 2022, PPPs led to 850 new products, a 7% jump from before. The funding for research hit nearly $91 billion, showing a big push for new discoveries.
Switzerland is a great example of PPP success. It spends 3.3% of its GDP on research and development, one of the highest rates. Private companies fund most of this research, and the government boosts funding to help universities and companies work together.
Switzerland has set up special research centers and tech parks to spark innovation. The Competence Center for Research and Technology Transfer (CCRTTs) brings together experts to speed up innovation. Innosuisse, the Swiss Innovation Agency, helps public and private groups work together across different sectors.
In the US, PPPs have a big impact on startups. By the end of 2022, 6,800 new startups were formed to bring university tech to the market, an 8% rise. Also, 73% of tech licenses from universities go to small companies, showing their key role in growth.
As the public and private sectors keep partnering, the future looks bright for American startups. With government support and private expertise, startups can grow, disrupt, and make a big impact on our economy and society.
| Indicator | Switzerland | United States |
|---|---|---|
| R&D Expenditure (% of GDP) | 3.3% | 2.8% |
| Private Sector R&D Contribution | Two-thirds | Approximately 70% |
| New Commercial Products (2022) | N/A | 850 (7% increase from 2021) |
| Research Funding (2022) | N/A | Nearly $91 billion (record) |
| Startup Companies Formed (2022) | N/A | 6,800 (8% increase from 2021) |
Innovative Startups: Challenges and Opportunities
The U.S. entrepreneurial scene is booming, with startups changing industries and boosting the economy. Yet, these startups face many challenges that can slow them down. Issues like fundraising, dealing with rules, finding talent, and growing big are common.
One big challenge is the lack of knowledge and skills in the founding team. Entrepreneurs might know their tech stuff but struggle with business skills. This can cause problems in managing money, marketing, and making big decisions.
Getting enough lack of funding and capital is another big problem. Startups need money to grow and innovate, but getting it is hard, especially at first. They face tough competition for venture capital and must deal with many rules and investor demands.
- Market competition: Startups have to fight against big competitors who have more resources and market share.
- Hiring and building the right team: Finding and keeping great talent is key for startups, but it’s hard in a crowded job market.
- Marketing and customer acquisition: Startups need to find ways to reach and connect with their audience, which is hard with limited funds.
Even with these hurdles, the U.S. offers great chances for startups. Its strong innovation ecosystem and entrepreneurial landscape help startups grow. With skilled workers, a big venture capital scene, and supportive policies, startups can lead in tech, create jobs, and make a difference in society.
“The ability to adapt to changing roles and build scalable systems is essential for the sustained growth of a tech startup.”
Startups are key to the future of the American economy. They bring innovation, teamwork, and resilience. By doing this, they can keep pushing limits and keep the U.S. at the top in entrepreneurship.
Conclusion
The rise of innovative startups has changed America’s business world. It has brought a new era of entrepreneurship, disruption, and innovation. These companies have challenged old industries and made a future that’s more inclusive, sustainable, and tech-savvy.
These startups have broken down barriers, made more people have access to money, and built a strong startup scene. They are the heart of economic growth, creating jobs and changing industries. They also inspire new entrepreneurs. The innovative startups show how creativity, being adaptable, and always pushing for change can lead to success.
Looking ahead, the success of these startups is key to America’s business future. With support from venture capital, partnerships between the public and private sectors, and good policies, these companies can change industries. They can make new technologies available to everyone and solve big problems. The future of American business is with these startups. Their impact on our economy and global standing will be huge for years to come.
FAQ
What is the status of venture-backed startups in the U.S.?
FAQ
What is the status of venture-backed startups in the U.S.?
In the U.S., there are over 50,000 venture-backed startups. Only a few will hit a
FAQ
What is the status of venture-backed startups in the U.S.?
In the U.S., there are over 50,000 venture-backed startups. Only a few will hit a $1 billion valuation. Forbes and TrueBridge Capital Partners highlight 25 promising ones likely to reach this milestone.
What are some of the innovative startups profiled in the article?
The article talks about startups like Apprentice, a software for manufacturing, Bobbie, a new baby formula company, and Capchase, which offers financing for software startups.
What benefits do innovative startups offer to attract and retain top talent?
Startups draw talent with perks like pair programming, pay transparency, family leave, flexible spending accounts, and gender pay equity. These benefits create a great work environment for skilled people.
How does the Expanding Access to Capital Act (H.R. 2799) aim to address the geographic concentration of venture capital investment?
H.R. 2799 aims to make investing easier and reduce rules. This could help entrepreneurs across the country turn their ideas into businesses.
What challenges do emerging and smaller venture capital firms face, and how does H.R. 2799 aim to address them?
New VC firms struggle with complex rules, high costs, and a small investor pool. H.R. 2799 aims to ease these issues. It could help emerging managers raise capital and spark more innovation.
How can the expansion of the “accredited investor” definition impact the venture capital ecosystem?
Broadening who can invest could bring in more capital. It could also help a new group of people support startups, making venture capital more accessible.
How can allowing 403(b) plans to invest in Collective Investment Trusts (CITs) impact startup funding?
Letting 403(b) plans invest in CITs could mean more money for startups. It also gives retirement savers more investment options.
What is the role of the startup ecosystem in fostering disruptive innovation?
The startup ecosystem, with incubators, accelerators, and corporate VC, is key to innovation. It gives entrepreneurs the resources and support to succeed.
How is the venture capital industry evolving, and how can H.R. 2799 impact emerging managers?
VC is seeing more new managers and diverse teams. H.R. 2799 could open doors for these emerging managers. It could help them drive innovation and growth.
What is the role of startup accelerators and incubators in the broader startup ecosystem?
Accelerators and incubators are vital. They offer resources, mentorship, and funding to help entrepreneurs succeed.
How are corporations engaging with the startup community through corporate venture capital?
Corporations are investing in startups through corporate venture capital. This helps startups get funding, partnerships, and expertise from established companies.
How can showcasing startup success stories inspire the next generation of entrepreneurs?
Sharing stories of successful startups can inspire the next generation. It shows the power of innovation and the potential for growth.
How do public-private partnerships contribute to the growth and success of innovative startups?
Public-private partnerships combine government and private resources. They provide startups with funding, infrastructure, talent, and guidance, helping them grow.
What are the key challenges and opportunities facing innovative startups?
Startups face challenges like fundraising and regulatory hurdles. But they also have chances to grow the economy, advance technology, and make a positive impact.
billion valuation. Forbes and TrueBridge Capital Partners highlight 25 promising ones likely to reach this milestone.
What are some of the innovative startups profiled in the article?
The article talks about startups like Apprentice, a software for manufacturing, Bobbie, a new baby formula company, and Capchase, which offers financing for software startups.
What benefits do innovative startups offer to attract and retain top talent?
Startups draw talent with perks like pair programming, pay transparency, family leave, flexible spending accounts, and gender pay equity. These benefits create a great work environment for skilled people.
How does the Expanding Access to Capital Act (H.R. 2799) aim to address the geographic concentration of venture capital investment?
H.R. 2799 aims to make investing easier and reduce rules. This could help entrepreneurs across the country turn their ideas into businesses.
What challenges do emerging and smaller venture capital firms face, and how does H.R. 2799 aim to address them?
New VC firms struggle with complex rules, high costs, and a small investor pool. H.R. 2799 aims to ease these issues. It could help emerging managers raise capital and spark more innovation.
How can the expansion of the “accredited investor” definition impact the venture capital ecosystem?
Broadening who can invest could bring in more capital. It could also help a new group of people support startups, making venture capital more accessible.
How can allowing 403(b) plans to invest in Collective Investment Trusts (CITs) impact startup funding?
Letting 403(b) plans invest in CITs could mean more money for startups. It also gives retirement savers more investment options.
What is the role of the startup ecosystem in fostering disruptive innovation?
The startup ecosystem, with incubators, accelerators, and corporate VC, is key to innovation. It gives entrepreneurs the resources and support to succeed.
How is the venture capital industry evolving, and how can H.R. 2799 impact emerging managers?
VC is seeing more new managers and diverse teams. H.R. 2799 could open doors for these emerging managers. It could help them drive innovation and growth.
What is the role of startup accelerators and incubators in the broader startup ecosystem?
Accelerators and incubators are vital. They offer resources, mentorship, and funding to help entrepreneurs succeed.
How are corporations engaging with the startup community through corporate venture capital?
Corporations are investing in startups through corporate venture capital. This helps startups get funding, partnerships, and expertise from established companies.
How can showcasing startup success stories inspire the next generation of entrepreneurs?
Sharing stories of successful startups can inspire the next generation. It shows the power of innovation and the potential for growth.
How do public-private partnerships contribute to the growth and success of innovative startups?
Public-private partnerships combine government and private resources. They provide startups with funding, infrastructure, talent, and guidance, helping them grow.
What are the key challenges and opportunities facing innovative startups?
Startups face challenges like fundraising and regulatory hurdles. But they also have chances to grow the economy, advance technology, and make a positive impact.