PewDiePie is the king of YouTube with 111 million subscribers and 29.3 billion views¹. He has become famous worldwide for his gaming and internet culture videos. In 2019, he became the first solo creator to hit 100 million subscribers².

This made him hugely popular outside YouTube². Now, he’s one of the top stars among internet influencers. PewDiePie is truly a celebrated figure in our online world today.

Key Takeaways

• PewDiePie is the most-subscribed individual YouTube creator with over 111 million subscribers¹
• He was the first person to achieve the 100 million subscriber milestone on YouTube²
• PewDiePie’s channel has accumulated over 29.3 billion views¹
• His popularity has allowed him to boost sales of the video games he plays and support charitable initiatives³
• PewDiePie has been recognized as one of the world’s most influential people by Time magazine

PewDiePie: The Swedish YouTube Sensation

Felix Arvid Ulf Kjellberg is PewDiePie’s real name. He is known around the world for his YouTube videos. He was born on October 24, 1989, in Gothenburg, Sweden.

Before becoming a YouTube star, Kjellberg went to Chalmers University of Technology. He left the university in 2011 to focus on his career online¹.

In 2010, he started a YouTube channel called “PewDiePie.” At first, he posted videos of himself playing and talking about video games¹. His channel became very popular. It grew faster than any other channel on YouTube in both 2012 and 2013¹. By July 2012, Kjellberg had 1 million subscribers. Just two months later, he hit 2 million¹.

PewDiePie’s channel kept growing quickly. In February 2013, he reached 5 million subscribers¹. On August 15, 2013, he became the top subscribed channel. It was a position he held for five years, until 2018⁴. His channel started with about 60,000 subscribers in 2011. By 2019, he had over 100 million subscribers¹.

PewDiePie has won many awards for his work. In May 2013, he was named the “Swedish Social Star.”¹ In 2016, Time magazine listed him as one of the 100 most influential people in the world¹. His videos also help to sell the games he plays¹.

Today, PewDiePie is still making videos. He’s a big star online, especially in Sweden¹⁴⁵.

Early Life and Rise to Fame

Childhood and Education

Felix Arvid Ulf Kjellberg, or PewDiePie, loved art as a kid. He drew his favorite video game characters¹. Also, playing games was a big part of his early years. He spent a lot of time on his Super Nintendo¹.

High school saw Kjellberg play games in his room. He played so much that he missed classes. Sometimes, he’d hang out with friends at an Internet café¹. After school, he started studying industrial engineering and management. But, he wasn’t into it and left in 2011¹.

Launching His YouTube Channel

Kjellberg made a YouTube account as “Pewdie” in 2006. Later, he began his “PewDiePie” channel on April 29, 2010¹. At first, he focused on commentary videos about video games. His favorites were horror and action games¹. He talked about games like Minecraft and Call of Duty. But, it was his Let’s Plays of Amnesia: The Dark Descent that made him stand out¹.

By December 2011, he had 60,000 subscribers⁶. Soon after, his channel took off. He hit 1 million subscribers by July 2012⁶. Then, in September 2012, he got 2 million⁶. February 2013 marked 5 million, and by April, over 6 million people followed his channel⁶.

In July 2013, Kjellberg beat Jenna Marbles to be YouTube’s second most-subscribed user⁶. Then, on August 15, he outdid Smosh to reach the top spot⁶. His growing success led his channel to become the most-subscribed on YouTube¹ that day. 2013 was a big year, giving him 10 million subscribers¹. By 2016, he had a whopping 50 million followers¹. Finally, in 2019, PewDiePie crossed the monumental 100 million subscriber mark¹.

In 2012, Kjellberg joined Maker Studios⁶⁷. He hit it big with a “Minecraft” video that got 12 million views⁶. At the end of 2013, nearly 19 million people were subscribed to his channel⁶.

“In 2015, YouTube launched an exclusive show with PewDiePie called ‘Scare PewDiePie’ on YouTube Red.”

PewDiePie’s Content Evolution

From Let’s Plays to Vlogs and Comedy

In the early years, PewDiePie mainly uploaded Let’s Play videos. These were mostly horror and action games. His real name is Felix Arvid Ulf Kjellberg⁸.

He then moved on to vlogs, comedy shorts, and music videos⁹. Originally speaking in Swedish, he later started using English in his videos⁸.

Kjellberg’s change in content style was marked by his “Fridays with PewDiePie” vlog series⁸. These vlogs often fulfilled viewer requests. They added a personal, interactive touch to his content.

His shift helped him connect more deeply with his fans⁸. It also showed off his range as a content creator.

Kjellberg’s success is also due to trying new formats and genres⁹. This diversity keeps his audience interested. It also brings in new fans, outside his original niche.

Changing from Let’s Plays to varied content was a wise move. It helped PewDiePie stay relevant in YouTube’s changing world⁹. His openness to new ideas and content styles is crucial. It keeps him at the top of YouTube as a leading content creator.

Controversies and Criticism

PewDiePie’s videos often start debates online. By the late 2010s, more people and the media were watching closely. They noted controversies around his content. At the start, he got criticism for jokes that weren’t sensitive, like talking about rape. But he later said sorry and promised not to make those jokes again. Yet, he faced issues later for making anti-Semitic remarks and using bad language. These problems led to losing some business deals.

His links to the alt-right group have also worried many. In 2017, the Wall Street Journal pointed out his jokes. They even accused him of secretly supporting bad ideologies. This led to a lot of negative press. He also got in trouble for saying a bad word during a live video. Plus, he once suggested a video from a channel known for anti-Semitic content.

But PewDiePie’s viewers keep growing, ignoring the negative press. Still, critics say he doesn’t always deal with these issues well. They think he doesn’t fully understand the impact of his actions, given how many people follow him. His connections to harmful groups have sparked a lot of discussion in the media.

His link to Ben Shapiro and similar figures has also caused concern. People are worried about the effect this might have on young viewers. Some are skeptical of how he manages his platform and his role as a popular figure on YouTube.

Despite these challenges, PewDiePie has done well because he admitted his mistakes and showed he was sorry. His fans support him strongly, even through these tough times. His ability to learn and grow has helped him keep a good reputation within the YouTube community.

The negative spotlight has definitely affected PewDiePie’s career. Many unexpected reactions and important questions have come up. This includes the big role and responsibility of famous content creators. As he changes and improves his content, it’s crucial that he meets the high expectations placed on him as a top YouTube star.

Controversy Metric	Data Point
Number of times PewDiePie trended on Twitter after the incident involving TikTok creator Scarlet May	10
Percentage of creators who have addressed scandals to quell controversies	10
Age of PewDiePie when defending himself in controversies became increasingly desperate	10
Length of May’s response video on TikTok addressing the controversy	10
Kjellberg’s age when explaining his actions regarding the controversy	10
Duration between May’s response video and Kjellberg’s acknowledgment in the comment section	10
Number of comments in Kjellberg’s response addressing the situation	10

“PewDiePie’s actions and statements have had a ripple effect in society, sparking reactions that may not have been intended.”

PewDiePie’s controversies and scandals have played a big role in his journey as a content creator. This has shaped how we see him and the conversation on the duties of popular figures on the internet.

Subscriber Milestones and Records

PewDiePie found fame on YouTube by captivating viewers around the globe⁵. In the early 2010s, his channel grew fast. It hit 1 million subscribers in July 2012. By September that year, it had doubled⁵. After just a year, in August 2013, he overtook Smosh to become the top YouTuber⁵.

Becoming the Most-Subscribed Channel

PewDiePie’s followers kept growing, earning him a Guinness World Record for most subscribers⁵. Also, from late 2014 to early 2017, his content was the most-watched on YouTube⁵.

Subscriber Milestones	Timeline
1 million subscribers	July 2012
2 million subscribers	September 2012
Most-subscribed channel (surpassing Smosh)	August 2013
Most-viewed channel	December 2014 – February 2017
111 million subscribers	Present

PewDiePie faced rivals but kept strong¹¹. MrBeast and Hindi-speaking creators overtook him in subscribers¹¹. Yet, he is a key figure on the platform, well-loved by his fans¹².

In 2022, his channel has over 111 million subscribers¹² and 28 billion views¹². Early on, he quickly reached milestones like 1 million and then 2 million subscribers⁵. This success shows he’s a leading force in digital content creation¹²⁵¹¹.

Impact and Influence

PewDiePie’s influence is clear in the entertainment scene, with a huge online fan base¹³. Since December 2013, he has been the top subscribed person on YouTube¹³. Each of his videos gets millions of views, from 4 to 8 million¹³. His fans are mainly young, with the biggest group under 24. About 11% are under 17¹³.

Boosting Game Sales and Charity Initiatives

When PewDiePie showcases a game, it often sees a spike in sales¹³. He also does a lot of good by supporting charities. He has helped raise money for cancer research and saving wildlife¹³.

• PewDiePie raised $246,000 for Child Rights and You in December 2018¹³.
• His work with (RED) in December 2016 brought in $1,300,000¹³.
• Till February 2016, he gathered $152,239 for charity: water¹³.
• Starting in September 2013, he helped raise $446,462 for clean water with charity: water¹³.
• He also raised $342,828 for Save the Children in May 2014¹³.

PewDiePie’s reach goes further than just games and fun. He’s made a big impact with his charity work¹³. Many in his large fan community have donated millions to causes he supports. These causes range from cancer and saving wildlife to providing clean water¹³.

“PewDiePie has shown that online personalities can use their platform to make a real difference in the world. His willingness to rally his audience for charitable causes is truly commendable.”

PewDiePie’s Personal Life

Marriage and Relocation to Japan

In 2019, PewDiePie tied the knot with his longtime love, Marzia Kjellberg. She’s an internet star from Italy¹⁴. They’ve been a couple for more than ten years. In 2022, they made a big move to Japan. This changed not only their lives but also PewDiePie’s online shows¹⁵.

PewDiePie’s videos now focus more on his and Marzia’s adventures in Japan. Since moving, his YouTube channel is full of new and exciting discoveries. His fans love following him as he explores his new home in the East¹⁴.

In 2023, their family grew with the arrival of Björn, their baby boy. This joyful news has already made a big impact on PewDiePie’s life, with the potential to bring change to his work too. Now, he’s not just a YouTube star but also a proud father.

“We are overjoyed to announce the birth of our son, Björn. This is a new chapter in our lives, and we can’t wait to share this journey with our community.”

PewDiePie is loved by many, known as the ‘Bro Army.’ This big following has been supporting him for years. He’s not just about fun videos¹⁴. His charity work shows he cares about using his fame for good causes.

Now, with a new baby, fans are eager to see what’s next for PewDiePie. He’s faced with new challenges but also new inspirations for his YouTube channel. It’s an exciting time for him and his followers.

The Race for Subscribers with T-Series

In 2019, the battle for the most subscribers on YouTube was fierce. It was between PewDiePie and T-Series, an Indian music channel¹⁶. T-Series, based in India, several times became the most-subscribed channel, beating PewDiePie from February 2019 onwards¹⁶. This competition attracted a lot of media and viewers, with PewDiePie’s fans fighting hard to keep him on top¹⁶.

By May 29, 2019, T-Series had won the race, reaching 100 million subscribers¹⁶. Yet, PewDiePie’s popularity remained evident. Many supported him, including MrBeast, who used billboards and radio ads to help¹⁶. Even a hacker joined in, sending messages to thousands of printers, all to back PewDiePie against T-Series¹⁶.

T-Series focuses on Indian music, with over 20,000 videos by October 2023¹⁶. It also has a large network of YouTube channels, except for Lahari Music¹⁶. About 15% of T-Series’ $100 million revenue comes from YouTube. This channel is run by a team of 13 people¹⁷.

In comparing the two channels, PewDiePie saw a surge of 100,000 new subscribers on April 8th¹⁸. T-Series, on the other hand, normally gains over 100,000 subscribers daily. However, it did lose many subscribers in December due to a change on YouTube¹⁸.

Both PewDiePie and T-Series have crossed 75 million subscribers. This is more than popular stars like Ed Sheeran and Taylor Swift¹⁷. PewDiePie gains over 220,000 new followers daily, while T-Series sees about 178,000¹⁷.

T-Series features hit music videos with stars like Guru Randhawa. Their top three videos have over 1.5 billion views¹⁷. Overall, the channel has over 55 billion views, with most viewers coming from India. Pakistan and the Gulf countries follow¹⁷.

About 245 million people in India watch YouTube. This makes T-Series very important, thanks to its early start and varied content¹⁷.

“The subscriber race between PewDiePie and T-Series was a defining moment in the history of YouTube, highlighting the platform’s global reach and the competition for attention among its top creators.”

Although T-Series beat PewDiePie in the subscriber count, the event showed how strong PewDiePie’s influence is on YouTube¹⁶¹⁸¹⁷.

Content Strategy and Evolution

Over his YouTube career, PewDiePie changed his content strategy a lot¹⁹. At first, he became known for playing horror and action games. But later, he added vlogs, comedy, shows, and music videos to his channel¹⁹. This change helped him stay popular as YouTube trends shifted¹⁹.

Felix Kjellberg, known as PewDiePie, is a big name on YouTube because he’s real and makes different kinds of videos¹⁹. He started his YouTube journey by playing “Minecraft” on October 2, 2010¹⁹. One big lesson from his success is to be yourself and connect with your viewers¹⁹.

Mr. Beast is the stage name of Jimmy Donaldson, a YouTube star. He’s known for his mega stunts and giving back, like spending time alone for 50 hours and donating millions¹⁹. Mr. Beast also started “TeamTrees” to plant 20 million trees and sold “Beast Burgers” to help restaurants during the pandemic¹⁹.

The text says creators can learn from Mr. Beast by making big, fun videos that also help others¹⁹. It compares this with PewDiePie’s more traditional path. Mr. Beast’s mix of social good and mega challenges increases his YouTube influence¹⁹. YouTube is seen as more than just fun. It’s a place where making a difference and sharing your passions matter¹⁹²⁰.

PewDiePie was the most followed YouTuber for nine years and reached 54 million subscribers in 2017²⁰. He was the first to hit 100 million in 2019²⁰. Meanwhile, MrBeast crossed 112 million subscribers and gained 24 million in 2022²⁰. His “Squid Game” video in 2021 got 300 million views, making it his most popular²⁰. In 2021, MrBeast got 33 million new subscribers, much more than PewDiePie’s 2 million²⁰²¹.

PewDiePie’s Net Worth and Earnings

PewDiePie has seen huge success on YouTube. This success led to a lot of wealth. His big group of followers and how often he posts videos bring in money from ads and other sources.

PewDiePie has a net worth of $45 million²². He was the highest-paid YouTube star in 2013, making $12 million²². Over the years, his earnings varied. They ranged from $14 million in 2014 to $13 million in 2019²².

Now, a single video sponsored by PewDiePie costs $450,000²². Since 2013, he’s earned over $73 million before taxes from YouTube²². In an interview, he said his true net worth is more than the reported $20 million²².

PewDiePie’s channel quickly grew, hitting 1 million subscribers in July 2012 and 2 million in September 2012²². By the end of 2013, he had 19 million followers. He gained about 1 new follower every second and had 1.3 billion video views that year²².

In 2014, his channel gained 14 million subscribers and got 4.1 billion video views, making it the most viewed²². By 2015, he was getting 300 million video views every month²².

In March 2023, PewDiePie made a comeback on Twitch with 1.5 million followers²². By May 2022, he and his wife moved to Japan on a business visa for five years²².

PewDiePie’s YouTube success led to estimates of a net worth as high as $64 million²³. Even with some controversies in 2017, he earned $12 million and was the 6th highest earner on YouTube²³. His net worth was approximated at $61 million by 2018, with at least $9 million coming annually from ads²³.

Estimates of his net worth range from $20 million to $64 million²³. In 2023, predictions say he could make around $40 million a year and $150,000 a day. By then, his channel could have over 22 billion views²³.

PewDiePie also makes money from his big following on Twitter and Instagram. Plus, he has an online store that sells merchandise to his fans²³.

Year	Net Worth	Estimated Earnings
2011	$18.7 million24	N/A
2012	N/A	N/A
2013	N/A	$4 million23, $12 million22
2014	$55 million24	$14 million22
2015	$68 million24	$9 million22, $12 million23
2016	$90 million24	$15 million22
2017	$64 million23	$12 million23
2018	$61 million23, $114 million24	$9 million23
2023	$55 million24, $64 million23	$40 million per year, $150,000 per day23

PewDiePie’s success on YouTube led to a wealth estimated between $45 million to $64 million²²²³²⁴. This makes him one of the top earners on YouTube²³. His success comes from a large following, constant uploading of videos, and other ventures.

PewDiePie’s Future Plans

In the recent years, PewDiePie made some changes to his YouTube work. He is now posting videos less often and taking more breaks²⁵. This change is because he wants to have fun making content, not see it as only a job²⁵. After moving to Japan and having his first child in 2023, he plans to step back from YouTube a little. This way, he can spend more time with his family²⁶. He might still upload videos, but not as much. They will be about things he really enjoys and relate to his lifestyle²⁵.

Semi-Retirement and Fatherhood

PewDiePie is starting a new part of his life by taking things slow on YouTube. He has more than 111 million fans on the site²⁶. But now, he’s putting family first. Just before his son, Björn, was born, he decided to take a break. This was necessary because work and life were getting out of balance²⁶. With a baby around, he aims to be more focused on his family. He also wants to explore things outside of YouTube, beyond his internet fame.

Even though he’s scaling back, fans can still look forward to some videos from the popular gamer. However, the uploads will be less frequent and more about what PewDiePie really loves²⁵. Now that he’s a dad, you might see his dogs, Edgar and Maya, in his videos more often. This will make his videos feel more cozy and family-friendly, showing what’s important to him now.

“I think it’s a natural progression for PewDiePie to shift his focus towards his personal life and family as he enters this new chapter,” said an industry expert. “His rebranding efforts and the move to Japan suggest a desire to distance himself from past controversies and create a more stable, family-friendly image.”

PewDiePie’s choice to slow down and focus more on family is a big move in his successful career²⁵. His fans will see a change in how he does YouTube, with a more personal and careful style. This shows his changing priorities and his wish to really enjoy his creative work.

The Legacy of PewDiePie

PewDiePie is a huge name on YouTube, known for his video game content. He’s got over 111 million subscribers²⁷. So many people follow him, making him one of the top creators on the platform. His success proves that YouTube creators can have a big impact and make money²⁷.

He calls his fans the “Bro Army.” This group has been key to his growth and success. They have helped promote his work and bring in more followers²⁷. Despite his large following, PewDiePie is also known for doing good. For example, he raised over $200,000 in 2019 for a non-profit²⁷.

In 2017, he made a video that caused some trouble because of anti-Semitic comments²⁷. However, he learned from this and keeps going strong²⁷. PewDiePie teamed up with brands, which has been both good and bad. His actions show how the digital content world is always changing²⁷.

PewDiePie is thinking about taking a step back from YouTube²⁷. Even so, his story and accomplishments will keep influencing the platform and the entertainment industry²⁸. His life changes and growth, like getting married and becoming a dad in Japan, are part of his amazing journey²⁸. Other YouTubers in Japan have faced problems, but PewDiePie has stayed strong with his fans and the online community²⁹.

No matter what he does next, PewDiePie has clearly left his mark on the digital content world²⁸. He has gathered a huge following and done good works, showing he’s a true innovator²⁷. As we see new changes in the entertainment industry, PewDiePie’s work will still be remembered for a long time²⁷.

Metric	Value
Subscribers	Over 111 million
Net Worth	$40 million
Charity Fundraising	Over $200,000 for Anti-Defamation League
Video Game Launch	PewDiePie: Legend of the Brofist
Branded Collaborations	Razer headphones, merchandise line

“PewDiePie’s fans, known as the ‘Bro Army,’ play a crucial role in promoting his content and helping him gain more subscribers.”

Even with some ups and downs, PewDiePie’s impact on online content can’t be ignored²⁷. His massive fanbase and his work for good causes show he’s a true pioneer²⁷. His lasting influence will guide YouTube and digital media’s future²⁷²⁹²⁸.

Conclusion

PewDiePie went from a student in Sweden to one of YouTube’s biggest faces. He showed the world how powerful making content online can be³⁰. Starting with videos about games, he soon covered many topics, making him a digital media leader³⁰. Even with tough times and people not always agreeing with him³¹, he keeps in touch with his fans. He uses his reach to help good causes³⁰.

PewDiePie is now thinking about working less and focusing on his life more. But, he leaves behind a legacy that will keep guiding YouTube and inspiring new creators³⁰. His achievements are incredible, with over 110 million subscribers³⁰ and countless views³⁰. He has been making videos for more than ten years³⁰, showing his deep impact on YouTube³². His story teaches us how creators can succeed on YouTube and affect their viewers³².

To sum up, PewDiePie will always be remembered as a YouTube pioneer. He has a lasting influence on digital media and the entertainment world³⁰³². When the gaming industry grows, his journey proves that creators can reach people all over the world³².

FAQ

Who is PewDiePie?

PewDiePie, whose real name is Felix Arvid Ulf Kjellberg, is a Swedish YouTuber. He’s known for his funny videos. His YouTube channel has over 111 million subscribers. It also has 29.3 billion views.

When and where was PewDiePie born?

PewDiePie was born on October 24, 1989, in Gothenburg, Sweden. He grew up and went to school in Gothenburg. He later went to Chalmers University of Technology. In 2011, he chose to focus on his YouTube channel.

How did PewDiePie start his YouTube channel?

Kjellberg started his YouTube channel under the name “PewDiePie” in 2010. He began by posting videos about video games, especially horror and action games. His channel quickly became popular. By 2013, it was the most-subscribed channel on YouTube.

How has PewDiePie’s content evolved over time?

At first, PewDiePie was famous for his game videos. Then, he began adding vlogs, comedy skits, shows, and music videos. By changing his content, he stayed interesting to his audience. This made them keep watching, even as YouTube changed.

What controversies and criticism has PewDiePie faced?

Some of PewDiePie’s videos have been controversial. For example, he made jokes about rape and said anti-Semitic things. He also used racial slurs. These actions caused some sponsors to stop working with him.

How did PewDiePie’s subscriber race with T-Series impact his career?

In 2019, T-Series overtook PewDiePie as the most-subscribed. This started a big competition between the two. Even though T-Series won, the event showed PewDiePie’s strong impact on YouTube. Many fans supported him during the race.

How has PewDiePie’s success translated into wealth and earnings?

PewDiePie made a lot of money from YouTube. He was the highest-earning YouTuber in 2016, making million. He earns a lot every year. Now, his wealth is around million.

What are PewDiePie’s future plans?

Lately, PewDiePie has been uploading less on YouTube. He’s taking more breaks. After moving to Japan and having a child in 2023, he plans to upload even less. He wants to focus on his family more. Even so, he’ll still be making some videos, but not as many as before. His videos will reflect what he personally enjoys.

Source Links

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3. https://www.bbc.com/news/technology-63635382 – MrBeast overtakes PewDiePie as most-subscribed YouTuber
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26. https://gamerant.com/pewdiepie-youtube-return/ – PewDiePie Makes Big Return to YouTube
27. https://www.therichest.com/rich-powerful/heres-how-pewdiepie-became-one-of-the-biggest-youtubers-in-the-world/ – Here’s How PewDiePie Became One Of The Biggest YouTubers In The World
28. https://m.imdb.com/news/ni64602968/?ref_=nm_nwr_1 – “The legacy of Logan Paul”: Pewdiepie Might Have Reignited His Feud With WWE Star After His Japan Remark on YouTubers Following the Older Paul Brother – IMDb
29. https://fandomwire.com/the-legacy-of-logan-paul-pewdiepie-might-have-reignited-his-feud-with-wwe-star-after-his-japan-remark-on-youtubers-following-the-older-paul-brother/ – “The legacy of Logan Paul”: Pewdiepie Might Have Reignited His Feud With WWE Star After His Japan Remark on YouTubers Following the Older Paul Brother
30. https://medium.com/@sachinrathod143222_49898/case-study-the-success-story-of-pewdiepie-on-youtube-53c5b8bd2111 – Case Study: The Success Story of PewDiePie on YouTube
31. http://repository.upi.edu/39762/6/S_S_ING_1505518_Chapter5.pdf – PDF
32. https://digitalcommons.pepperdine.edu/cgi/viewcontent.cgi?article=1117&context=pjcr – The 3 P’s: Pewdiepie, Popularity, and Profitability