In today’s fast-paced social media world, businesses look for tools that are both efficient and affordable. Sprout Social is one such platform that has become popular. But what makes it special, and how does it stack up against others in terms of cost? Let’s take a closer look at Sprout Social’s pricing model.
Key Takeaways
- Sprout Social offers a variety of pricing plans to meet different business needs. These range from the Standard plan at $199/seat/month to the Advanced plan at $399/seat/month.
- Choosing an annual billing plan can save you up to 25%. This makes Sprout Social a cost-effective choice for businesses planning to use it long-term.
- The platform is packed with features like social listening, advanced analytics, and chatbot integration. These are perfect for today’s modern businesses.
- What sets Sprout Social apart is its 24/5 customer support. This is unlike Hootsuite, which offers limited support hours.
- Businesses can try out the platform with a 30-day free trial. This lets them see what Sprout Social can do before they decide to subscribe.
Sprout Social Plans Overview
Sprout Social has plans for businesses of all sizes. From the Standard Plan to the Enterprise Plan, there’s a flexible solution for managing social media.
Standard Plan
The Sprout Social Standard Plan costs $199 a month (yearly). It’s great for new businesses. It includes 5 social profiles and tools like an all-in-one inbox and a content calendar.
Professional Plan
The Sprout Social Professional Plan costs $299 a month (yearly). It’s for businesses with a big social media presence. It offers unlimited profiles, advanced AI tools, and detailed reporting.
Advanced Plan
The Sprout Social Advanced Plan is for complex social media needs. It costs $399 a month (yearly). It has AI-enhanced messages, sentiment analysis, and chatbots for Facebook and Twitter.
Enterprise Plan
The Enterprise Plan is for businesses with special needs. It includes custom setup, support, and premium tools like social listening and influencer marketing. Pricing varies based on the business’s needs.
Sprout Social is a strong tool for businesses of all sizes. It helps streamline social media efforts and improve results.
Key Differences Among Sprout Social Plans
Managing your social media can affect your costs. Sprout Social’s plans vary in how they support your profiles and audience size. It’s key to know the differences.
Number of Social Profiles
Sprout Social’s pricing plans change with the number of social profiles they include. The Standard plan has 5 profiles. But, the Professional, Advanced, and Enterprise plans give you unlimited profiles. This lets businesses grow their social media as needed.
Maximum Audience Size
Each plan has a limit on the audience size it supports. The Standard plan limits it to 200,000. But, the Professional, Advanced, and Enterprise plans don’t have limits. This is great for businesses with big and growing social media followings.
Additional User Pricing
Sprout Social also charges extra for each user over the plan’s initial user. These per-user fees are between $199 to $349 a month, depending on the plan. As your team grows, these costs can add up fast. So, think about your team size and collaboration needs when picking a plan.
| Plan | Number of Social Profiles | Maximum Audience Size | Additional User Pricing |
|---|---|---|---|
| Standard | 5 | 200,000 | $199/user/month |
| Professional | Unlimited | Unlimited | $249/user/month |
| Advanced | Unlimited | Unlimited | $299/user/month |
| Enterprise | Unlimited | Unlimited | $349/user/month |
Knowing the differences in Sprout Social’s plans helps businesses make smart choices. This way, they can match their social media needs and budget.
Standard Plan: Ideal for Beginners
The Sprout Social Standard plan is perfect for businesses starting with social media or those with a small online presence. It offers a wide range of features for beginners. This plan gives a strong base for managing social media well.
Features Included
- All-in-one social inbox for managing interactions across multiple platforms
- Content calendar for planning and scheduling social media posts
- Profile-level and post-level reporting to track performance
- Basic paid promotion tools for advertising on Facebook
Limitations
The Standard plan has many features but also some limits that businesses should think about as they grow. It only supports 5 social profiles and a maximum audience of 200,000 across all profiles. Businesses with a big social media presence might soon find the Standard plan too small.
| Feature | Sprout Social Standard Plan |
|---|---|
| Social Profiles Included | 5 |
| Maximum Audience Size | 200,000 |
| Additional User Pricing | $99 per user per month |
The Sprout Social Standard plan is great for businesses new to social media or those with a small online presence. It has many features and is easy to use for beginners. However, its limits may show as the business gets bigger and its social media use grows.
Professional Plan: Unlimited Social Profiles
Sprout Social’s Professional plan is great for businesses that need advanced social media tools. It lets companies manage their social media on many platforms like Instagram, Facebook, Twitter, and LinkedIn. This is thanks to the unlimited social profiles feature.
Competitive Reporting
The Professional plan gives you competitive reporting for Instagram, Facebook, and Twitter. This helps businesses see how they compare to their competitors. It gives them insights to improve their social media plans.
Paid Social Reporting
The plan also has detailed reporting on paid social campaigns for Facebook, Instagram, Twitter, and LinkedIn. This lets companies track their paid social media efforts closely. It helps them make their ads better and get more from their investment.
With the Professional plan, Sprout Social gives businesses the tools to outperform their competitors and succeed with paid social media. This set of reporting tools is a big help for companies wanting to improve their social media management.
Advanced Plan: Sentiment Analysis and Chatbots
The Sprout Social Advanced plan brings AI tools to boost your social media marketing. It includes AI-helped content creation, offering suggestions for better messages, tone, and length. This makes making content easier and keeps your social media in line with your brand.
Also, the Advanced plan lets you create automated chatbots on Facebook and Twitter. These chatbots quickly answer customer questions and engage with them. This makes your social media more responsive and helpful to customers.
AI-Assisted Content Creation
The Advanced plan’s AI tools look at your content and suggest ways to make it better. They help with the tone, length, and keywords. This makes creating content easier and keeps your brand consistent on social media.
Facebook and Twitter Chatbots
With the Advanced plan, you can create chatbots for Facebook and Twitter. These chatbots use NLP and ML to understand what customers want and give them personalized help. This means customers get quick and useful answers to their questions.
| Feature | Description |
|---|---|
| Sentiment Analysis | Get deeper insights into what customers feel by using advanced AI and NLP to analyze social media talks and interactions. |
| Automated Chatbots | Use chatbots on Facebook and Twitter to quickly answer customer questions, improving your customer service and interaction. |
| Content Optimization | AI tools suggest ways to make your messages better, adjust the tone, and change the length, making content creation easier. |
“97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.”
The Sprout Social Advanced plan helps businesses use AI and automation to improve their social media marketing. Features like sentiment analysis, chatbots, and content optimization can boost customer engagement, make workflows smoother, and lead to better results on social platforms.
Enterprise Plan: Tailored Solutions
The Enterprise plan is the top tier of Sprout Social’s pricing. It’s made for big businesses needing a custom social media management solution. This plan comes with premium add-ons and special support to boost their social media reach and engagement.
Premium Add-Ons
The Enterprise plan gives access to advanced features and tools, such as:
- Advanced social listening to track brand feelings and trends
- Detailed analytics and reports for better social media insights
- Tools to help employees share brand content
- Features for finding and working with influencers
Dedicated Support
Big companies on Sprout Social get fast help and top-notch customer service. This includes:
- Quick response times for any problems or questions
- Help available 24/5 for support anytime
- Special Premier Success consultants to help plan and carry out social media strategies
The Enterprise plan’s flexibility and extra support make it great for big organizations. With the sprout social enterprise plan add-ons, companies can get advanced tools and insights. This helps them succeed in social media.
“Sprout Social has been a game-changer for our social media at the enterprise level. The premium add-ons and dedicated support have greatly helped us improve our social strategies and achieve great results.”
– John Doe, Social Media Manager, [Company Name]
sprout social pricing: Cost Breakdown
Sprout Social lets customers pick between monthly or annual billing. Choosing the annual plan can save up to 25% compared to monthly rates.
Monthly vs. Annual Billing
Here are the monthly prices for Sprout Social’s plans:
- Standard: $99 per month
- Professional: $169 per month
- Advanced: $279 per month
Annual plans offer a discount:
- Standard: $89 per month (billed annually)
- Professional: $149 per month (billed annually)
- Advanced: $249 per month (billed annually)
Additional User Fees
Sprout Social charges extra for each user after the first one in the plan. These per-user fees are $199 to $349 per month, based on the plan. As more users are added, these fees can make the total cost go up.
| Plan | Additional User Fee |
|---|---|
| Standard | $199 per user/month |
| Professional | $249 per user/month |
| Advanced | $349 per user/month |
In summary, Sprout Social has flexible billing and lets you adjust the number of users as needed. Think about your team size and needs to pick the best plan for your business.
Sprout Social Free Trial Details
Sprout Social gives businesses a chance to try its social media management tools without risk. With a 30-day free trial, you can check out all its features. You can link your social media accounts like Facebook, Twitter, Instagram, LinkedIn, and more. Then, explore the tools Sprout Social offers.
The trial lets you see how social listening, reporting, and scheduling can make your social media easier. You’ll get to use tools like competitor analysis, content creation, and audience engagement tracking. This gives you a full view of what the platform can do.
By the end of the sprout social trial period, you’ll know if it’s right for your business. The trial is a great chance to see how the platform works with your current workflow. It helps you decide if it fits your social media plans.
To start your sprout social demo, just go to the Sprout Social website and sign up for the free trial. You won’t need to give your credit card info, so you can try it out without spending money. Use the free trial to boost your social media efforts with Sprout Social.
Comparing Sprout Social to Competitors
Sprout Social and Hootsuite are top names in social media management. They both have great features, but there are key differences. Businesses should think about these differences when picking the right tool.
Sprout Social vs. Hootsuite
Hootsuite is more affordable, starting at $99 a month (annually) for up to 50 social profiles. Sprout Social also supports unlimited profiles but costs more at the start.
Sprout Social might be worth the extra cost for businesses needing complex social media management. It has features like sentiment analysis, chatbots, and AI content creation. These aren’t in Hootsuite’s basic plans. Plus, Sprout Social is a G2 Enterprise Leader, showing strong customer satisfaction and innovation.
Sprout Social vs. Zoho Social
Zoho Social is much cheaper, with prices from $10 to $40 a month. It’s great for small businesses or those with a few social media accounts. But, it only supports up to 11 social profiles and lacks some advanced features like sentiment analysis and chatbots.
For businesses with a big social media presence or complex needs, Sprout Social’s extra features might be worth the cost. It offers advanced analytics, competitor tracking, and detailed reports. These can help businesses stand out and find new growth areas.
The choice between Sprout Social, Hootsuite, and Zoho Social depends on the business’s needs and budget. Looking at features, pricing, and customer satisfaction can help pick the best social media management tool.
Agency and Enterprise Considerations
Agencies and enterprises have special needs for social media management tools. These needs are different from what individual users or small businesses require. Sprout Social has created solutions just for them.
Sprout Social Agency Program
Sprout Social doesn’t have a special agency program. Agencies must use the same plans as other businesses, like the Standard, Professional, or Advanced plans. This can make it expensive for agencies as they add more clients and team members.
Sprout Social Enterprise Features
For big companies, Sprout Social’s Enterprise plan is perfect. It comes with advanced tools like social listening, custom analytics, and more. These tools help large organizations manage their social media better.
The Enterprise plan is customizable to fit each business’s needs. This means big companies can grow their social media management as they need to. They get the tools to handle the fast-changing online world.
Conclusion
Sprout Social has many tools for managing social media, but it might be too expensive for some businesses. The cost per user can add up, especially for growing companies and agencies. For those with complex needs, the Enterprise plan might be a good choice. But smaller businesses might look at Hootsuite or Zoho Social for a better deal, depending on their sprout social plan comparison needs.
When looking at sprout social pricing summary, think about if it fits your business’s needs and goals. It has great analytics, team tools, and brand monitoring. This makes it a strong choice for managing social media well. Yet, its cost might not work for everyone. Decide on Sprout Social by weighing its sprout social value against your social media goals.