advice on starting a business

Starting a Business: Expert Advice & Tips

Did you know that 82% of businesses fail because of cash flow issues? This fact shows how crucial it is to manage your finances well from the start. Whether you’re just starting or have experience, the business world can seem overwhelming. But don’t worry, this guide is here to offer expert advice and tips to make your business dreams come true.

Starting a business is thrilling and rewarding. But, it’s hard to know where to start. There are many ways to begin and important things to consider. This guide aims to simplify the process for you, covering everything from defining your idea to growing your business. Remember, success stories often hide the hard work and planning behind them. So, focus on your own journey and don’t compare yourself to others.

Key Takeaways

  • Understanding the importance of cash flow management and planning for financial stability
  • Recognizing the value of networking and building a strong support team
  • Emphasizing the significance of market research and developing a solid business plan
  • Highlighting the benefits of investing in professional expertise and managing finances strategically
  • Encouraging the cultivation of a strong network for business growth and opportunities

Determine Your Business Concept

Before picking a business to start, think about several important things. What funding do you have? How much time can you invest? Do you want to work from home or in an office? What are your interests and passions? Can you sell information instead of a product? What skills or expertise do you have? How fast do you need to grow your business? What kind of support do you have? Are you working with someone else, or should you look into a franchise?

What Kind of Business Should You Start?

After considering these questions, you can figure out the best business ideas, profitable business ideas, popular business ideas, or entrepreneurial business ideas for you. You might think about starting a franchise, blog, online store, dropshipping business, cleaning business, bookkeeping business, clothing business, landscaping business, consulting business, or photography business.

Consider Popular Business Ideas

Still not sure what business to start? Look at some popular business ideas, profitable business ideas, and entrepreneurial business ideas to spark your creativity:

  • Start a Franchise
  • Start a Blog
  • Start an Online Store
  • Start a Dropshipping Business
  • Start a Cleaning Business
  • Start a Bookkeeping Business
  • Start a Clothing Business
  • Start a Landscaping Business
  • Start a Consulting Business
  • Start a Photography Business
  • Start a Vending Machine Business

Pick an idea that fits your skills, interests, and budget. With careful thought and research, you can find the right business ideas, profitable business ideas, popular business ideas, or entrepreneurial business ideas to reach your goals.

Research Your Competitors and Market

As an entrepreneur, knowing your competitors and the market is key. You need to do thorough market research, competitor analysis, and a detailed SWOT analysis. This helps you position your business for success.

Primary Research

Start by doing primary research. This means getting data directly from potential customers with surveys, interviews, and questionnaires. It’s important to know what consumers want and need. Remember, what they say they’ll buy might not match what they actually do.

Secondary Research

Then, look into secondary research by using existing data like census figures and industry reports. This data can be tailored to your business needs. It might not be as detailed as primary research, but it still offers valuable insights into market trends and chances.

Conduct a SWOT Analysis

Doing a SWOT analysis is crucial to understand your competitive scene. It looks at your Strengths, Weaknesses, Opportunities, and Threats. This helps you make smart decisions and fix any weaknesses early. Using expert advice can also deepen your market and competitor knowledge.

“Asking pertinent questions during a SWOT analysis can help you identify and address weaknesses before they tank your new business.”

Create Your Business Plan

Making a detailed business plan is crucial for entrepreneurs. It acts as a guide for starting and growing your business. It helps you stay clear and organized in your business strategy. If you want to get funding from investors or just need a clear vision, a good business plan is key for business planning and entrepreneurial planning.

When you’re making your business plan, include important parts like the executive summary, company description, market analysis, and more. These parts together show what your business is about and if it can work.

  1. The executive summary is your chance to quickly share your mission, what you offer, and your plans for growth.
  2. The company description talks about what your business is all about, its special features, and what makes it stand out.
  3. Market analysis means studying who your customers are, the trends in your industry, and who your competitors are. This helps you find chances and challenges.
  4. The organizational section shows who’s on your team, their skills, and what they do.
  5. Financial projections, like income statements and balance sheets, show how healthy your business could be and its growth potential.

A business plan isn’t set in stone โ€“ it should change as your business does and as the market changes. Keeping it updated helps it stay a useful guide for your business journey.

“A well-crafted business plan is the foundation for a successful venture. It forces you to think critically about your idea and plan for potential challenges and opportunities.”

Putting time and effort into a thorough business plan helps you get ready for financing, draw in great talent, and make smart choices. See the planning process as a chance to improve your vision and set your business up for success and growth.

Get in the Right Mindset

For those dreaming of starting their own business, having the right entrepreneurial mindset is key. In the U.S., over 30% of adults choose to start their own businesses. They do this for the chance to earn more money, feel fulfilled, or to be their own boss. Yet, keeping a sharp business mindset can be tough at the start.

Consistency Is Key

At first, new business owners are full of energy and motivation. But this spark can fade fast. That’s why it’s vital to build habits and routines that keep you going, even when you don’t feel like it. About 40% of small business owners say self-discipline is key to having an entrepreneurial mindset.

Take the Next Step

To reach any goal, write down every step needed to get there. Then, list them in order of what comes first. Some steps might be quick, others might take a while. The main thing is to always move forward, no matter how small the step.

Successful entrepreneurs are ready to take risks, think outside the box, make fast decisions, and learn from mistakes. Being confident, resourceful, and focused are important parts of the entrepreneurial mindset. By always moving forward and having the right mindset, you’re on your way to starting a business and reaching your goals.

advice on starting a business

Starting a business is a personal journey that requires resilience and perseverance. It’s important to understand cash flow, network well, build a strong support team, know your market, and offer great customer service. These are key tips for success.

First, learn about cash flow management. Only about 79.4% of new companies make it past their first year. Keeping track of money in and out is crucial. Use accounting software to help make smart financial choices.

Networking is also key to success. Consistent networking helps you meet people who can help your business grow. Building real relationships is important for your business’s future.

  • Surround yourself with a great support team, including legal, financial, and marketing experts, who can offer specialized expertise.
  • Develop a deep understanding of your target market through thorough research and customer feedback.
  • Prioritize outstanding customer service to foster loyalty and positive word-of-mouth, which are essential for long-term success.

The journey of entrepreneurship is tough, but these tips can help you succeed. Every successful entrepreneur has faced challenges. With the right mindset and strategies, you can achieve your dreams.

Understanding Cash Flow

Keeping a positive cash flow is key for your small business’s success and survival. Cash flow is the movement of money into and out of your business. It’s a critical financial indicator. Without enough cash, paying for things like payroll, invoices, and rent can be hard.

Mastering cash flow management is crucial for small business owners. By tracking your company’s money in and out, you can make smart decisions. This helps you plan for the future and avoid cash flow problems. Tools like cash flow forecasting and budgeting are great for this.

Small businesses often struggle with negative cash flow, where spending is more than income. This can make it tough to pay bills and limit funds for growth. To fix this, focus on sending invoices on time, managing expenses well, and keeping inventory and working capital in check.

Metric Value
Net Income for Company A $37,037 million
Cash generated by Operating Activities for Company A $53,666 million
Cash Used in Investing Activities for Company A ($33,774) million
Cash Used in Financing Activities for Company A ($16,379) million
Increase in Cash and Cash Equivalents for Company A $3,513 million
Cash and Cash Equivalents, End of Year for Company A $14,259 million

Looking at your business’s cash flow statement is key to understanding your company’s money situation. By examining operating, investing, and financing cash flow, you can spot areas to improve. This helps you make better financial decisions.

For small businesses, a positive cash flow is vital. By keeping an eye on your finances, forecasting cash flow, and using smart management strategies, you can keep your business running smoothly and growing.

Keep Networking

Building a strong business networking circle is key for your small business’s growth. It helps you find new investors, skilled workers, loyal customers, and mentors. Always go to industry events, startup meetups, and conferences or seminars. These events are great for growing your entrepreneurial networking and making valuable partnerships.

Use LinkedIn fully. Make sure your profile and your company’s profile are detailed. Keep adding new connections to increase your reach and visibility. Connect with brands that match your business, as they could be great partners in your networking for small businesses journey.

Good networking means building real relationships and helping others. Understand what your connections need and see how you can help them. This way, you’ll build a network that supports you and opens doors to new chances for your business.

“Networking is not about just connecting people. It’s about connecting people with people, people with ideas, and people with opportunities.”

Networking Strategies Benefits
Attending industry events and conferences Discover new collaborators, investors, and potential customers
Actively engaging on LinkedIn Expand your reach, visibility, and connect with industry professionals
Reaching out to complementary businesses Forge valuable partnerships and leverage each other’s networks
Providing value to your network Build trust, foster loyalty, and create opportunities for mutual growth

Pick a Great Support Team

Building a strong team is key to your small business’s success. Building a team, hiring for small business, and creating a small business team that matches your vision and values is crucial. This can take your business to new heights.

When hiring, look for more than just skills and knowledge. Seek out people who share your passion and commitment. You want to hire not just for skills, but for who they are and how they’ll fit in with your company culture.

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”
– David Ogilvy

Choose team members who are eager to learn and improve. These people will help your business now and in the future. They’ll help your company grow and adapt to new challenges. Your company’s strength comes from its people.

When building your small business team, aim for a mix of skills, personalities, and values. Include people with different strengths to cover all bases. This way, your team can handle the many challenges of running a business.

Characteristics of a Great Support Team Benefits of a Strong Support Team
  • Shared values and vision
  • Complementary skills and expertise
  • Commitment to continuous learning and growth
  • Effective communication and collaboration
  • Adaptability and problem-solving mindset
  1. Increased productivity and efficiency
  2. Enhanced creativity and innovation
  3. Improved decision-making and risk management
  4. Stronger resilience and ability to adapt to changes
  5. Fostered employee engagement and job satisfaction

Put time and effort into building a team that will drive your small business forward. By hiring for small business with an eye on cultural fit and growth, you’ll build a small business team ready for anything. This team will help your company succeed.

Understand Your Market

market research

Knowing your market is key for any small business. Before starting, figure out who your customers are and what they need. Market research gives you insights that help your business succeed.

Deliver Outstanding Customer Service

At the start, focus on great customer service. Show thanks to your customers with personal emails. This builds loyalty and gets more people talking about your business.

Know your market by looking at demographics, psychographics, and behavior. This helps you make marketing and products that speak to your customers. Learn about your competitors to see what they do well and what they don’t. This helps you stand out.

Find what makes your business unique through research. This can draw in customers by offering something special. Research also helps with making smart choices in pricing, marketing, and what features to include.

Good market research is the foundation of a strong business plan. It gives you info on market size, growth, competitors, and a clear path to success. Using research to improve your marketing helps you reach the right people at the right time. This leads to more customers and keeps them coming back.

Partner with Forwardly

Running a successful small business means you must focus on managing your finances well. Forwardly provides tools and services to help you manage your money better. With Forwardly, getting paid is quick, taking just 60 seconds, any time. You’ll pay a small 1% fee (with a $1 minimum and $10 maximum per transaction), making it affordable for your business.

Forwardly works well with your accounting software, making tracking and reporting easier for you and your team. There are no monthly fees or hidden costs. You only pay when you use the service. Working with Forwardly can be a smart move for your small business, helping you manage money better and succeed.

“Forwardly has been a game-changer for our small business. The instant payment processing and seamless integration with our accounting software have saved us countless hours and headaches. Highly recommended for any small business owner looking to streamline their financial management.”

– John Doe, Owner of ABC Enterprises

Starting with Forwardly is simple and quick. Sign up now and see how forwardly financial tools can change your business for the better.

Feature Benefit
Instant Payments Get paid in 60 seconds, any time of the day or year
Low Transaction Fees Only 1% fee (minimum $1, maximum $10)
Accounting Integrations Seamless integration with your existing accounting software
No Monthly Fees Pay only when you use the service, no hidden costs

Build Your Personal Brand

In today’s world, your personal brand is key. It’s not just about your skills or achievements. It’s the unique way you show yourself to the world. Whether you’re an entrepreneur, a small business owner, or an aspiring professional, a strong personal brand can change the game.

Creating a compelling personal brand means finding what makes you different. It’s about showing off your skills and connecting with people through different ways. It’s about being unique and a trusted expert in your field.

Leverage Your Unique Strengths

Start by thinking about what makes you special. What are the personal branding traits that make you stand out? Let these qualities be the core of your brand. This could be your fresh ideas, your deep customer service focus, or your skill in making things simple.

Align with Your Organizational Goals

If you work for a company, make sure your brand fits with the company’s goals and values. This shows your commitment and makes you a key asset. By entrepreneurial branding yourself as a leader or expert, you help your colleagues and boost the company’s success.

Leverage Your Network

Connecting with people who think like you, industry leaders, and potential clients can help grow your brand. Go to industry events, join online groups, and talk with your network to build real connections and share your knowledge.

Building a strong personal brand takes time but is worth it. By always sharing content that shows what you offer, you become a trusted expert. This can bring new chances and help you succeed in your career or business.

Personal Branding Archetypes Examples
Altruists Bill Gates, Warren Buffett, Angelina Jolie, Michael Bloomberg
Careerists Elon Musk, Sarah Blakely, Jeff Bezos, Neil Patel
Hipsters Sam Parr, Nathan Chan
Connectors Individuals active in building communities through platforms like LinkedIn
Selective Brands that focus on providing information to specific niche audiences

“Aligning your personal brand with your business is crucial for your reputation and ultimate success.”

Conduct Market Research

Starting a new business without market research is like going into a duel with just a butter knife. Market research is crucial for any startup’s success. It helps you understand your target market, competitors, and trends. This knowledge boosts your chances of creating a successful business.

Primary Research Techniques

Primary research gets data straight from potential customers, not just from past data. You can use questionnaires, surveys, and interviews for this. But, don’t ask friends and family unless they fit your target market. Their tastes might not match your real customers.

Secondary Research Methods

Secondary research uses existing info like census data and industry reports. It’s not as detailed as primary research but still offers insights on market trends and competitors. Mixing primary and secondary market research gives you a full view of your business world.

The cost of market research varies a lot, from a few hundred to thousands of dollars. Startups can use free or low-cost tools like the U.S. Small Business Administration, libraries, and trade associations. These can help with their market research.

Market research is a key investment for startups. It helps find out what your audience likes, how to price things, and how to market them. By doing both primary research and secondary research, you can make a business that really meets your customers’ needs.

Develop a Solid Business Plan

A strong business plan is key to a successful business. It outlines your strategy, financial goals, and how things will work. Think of it as the skeleton of your business.

Choose between a detailed business plan or a lean canvas model. The main thing is to make a plan that’s clear, realistic, and can change as needed. Markets change, new chances come up, and challenges appear. Your plan should grow with your business.

Get excited about this step in building your business. The best businesses start with solid plans. These plans are built on good ideas and address your business plan, entrepreneurial planning, and business strategy.

Startups often find it hard to set clear goals. These goals can include making money, getting known, and growing online. A good business plan helps you control your business and spot areas to get better.

Businesses looking for money need to show investors and banks why they should invest. They want to see strong finances, clear money info, and plans for the future.

It’s important to keep updating your business plan as things change. Getting advice from experts or using government services can help plan, start, or grow your business.

A business plan is more than just a formality. It’s the base of your dreams. Spend time and effort to make a plan that sets your business up for success.

Service Price Service Time
ZenBusiness $39 + state fees 3-5 business days
LegalZoom $99 + state fees 2-3 business days
Northwest Registered Agent $225 + state fees 1-2 business days
Formations $0 + state fees 2-3 business days

“A well-developed business plan gives business owners control over their operations and helps them identify areas for improvement.”

Using confidentiality agreements or non-disclosure requests in your plan can protect your business secrets. By making a detailed and flexible business plan, you’re setting up your business for success.

Invest in Professional Expertise

As an entrepreneur, it’s key to see the worth of investing in professional services. Trying to do everything yourself to save money can often lead to problems. Experts like marketers, accountants, bookkeepers, or lawyers can do tasks much faster. They also know how to avoid big legal or financial mistakes.

Using business consulting and resources shows you’re smart, not weak. It means knowing where your time and skills are best used. Experts can take care of the rest. The savings from avoiding a big mistake can be more than the cost of getting help.

Consider the statistics:

  • Only 25% of new businesses last 15 years or more.
  • About 50% of new businesses fail in the first five years.
  • Around 65% of new businesses fail in the first 10 years.

Investing in professional help can boost your chances of success. It ensures your business is set for long-term growth. Accept the support of experts and focus on growing your business.

“Embracing professional expertise is not a sign of weakness; it’s a hallmark of smart entrepreneurship.”

Manage Finances Strategically

Effective financial management is key for a small business to succeed. By planning your small business finance and entrepreneurial finance well, you help your business grow and do well.

First, know your costs and make a detailed budget. If you’re not good with numbers, consider hiring a financial expert. It’s crucial to keep track of your income and expenses carefully. Look into different funding options like personal savings, investors, loans, and grants. But, think carefully about where you get your money and how you use it.

Handling cash flow management is very important. Using cash flow forecasting, improving how you send invoices, and managing your inventory can really help. This way, you can plan your spending, investing, and borrowing better.

Managing your business finances is more than just keeping the business running. It’s about giving your company the resources it needs to grow, expand, and help you live your best life.

“Effective financial management is the backbone of any successful small business.”

Cultivate a Strong Network

Building a strong business network is more than just collecting cards. It’s about making real connections that help your business grow. Look for events, forums, and meetups where you can meet others in your field and find mentors.

Be active on sites like LinkedIn. Networking for small businesses means helping others too. This way, you’ll get help back. Don’t just stick to your field; sometimes the best chances come from unexpected places.

Think of your network as a garden that needs care. With the right attention, it can bring great rewards. Here are some tips to grow a strong network:

  1. Prioritize being real in your networking.
  2. Look for a community of people who think like you.
  3. Use LinkedIn to meet professionals.
  4. Ask happy customers for referrals to grow your network.
  5. Spend time building relationships with people you might work with.
Networking Benefit Impact
Leads and Referrals A strong network can bring in leads and referrals, helping your business grow and increase sales.
Partnerships and Collaborations Being well-connected can lead to new contacts for partnerships and projects.
Industry Insights Having a wide network means you can get unique info and resources, keeping you ahead in your field.

“Networking is not about just collecting business cards or keeping up with social media. It’s about helping others and building real relationships.” – Ivan Misner, Founder of BNI

Your network is a key asset that needs attention and care. By building real relationships and helping others, you open doors for your business to succeed.

Conclusion

Starting a business is tough but very rewarding. This guide gives you expert advice and strategies to make your dream business a reality. Focus on your business idea, do deep market research, and make a strong business plan.

Invest in professional help, manage your money wisely, and build a strong network. With the right mindset and preparation, you can set your business up for success.

Embrace the journey, learn from mistakes, and always aim for your goals. Whether it’s a small business or an entrepreneurial journey, this article’s insights and tips will help you reach your dreams.

The path ahead is not simple, but with hard work, resilience, and a readiness to change, your business dreams can flourish. So, take the next step, stay true to your goals, and see your starting a business dreams come true.

FAQ

What are some key things to consider before starting a business?

Think about your budget, how much time you can give, and what kind of work environment you like. Also, think about what you’re passionate about, if you can sell information, and what skills you have. Consider if you want to grow fast or if you need support. Think about if working with a franchise is better for you.

What are some popular business ideas to consider?

Popular ideas include starting a franchise, a blog, an online store, or a dropshipping business. You could also think about a cleaning, bookkeeping, clothing, landscaping, consulting, photography, or vending machine business.

How do I conduct effective market research?

Do both primary and secondary research to understand your market, competitors, and trends. Primary research gets data directly from customers. Secondary research uses existing data sources.

What should be included in a business plan?

Your business plan should have an executive summary, company description, and market analysis. It should also include the organization’s structure, mission, goals, products or services, background, marketing plan, and financial plan.

How can I stay motivated and consistent when starting a business?

Make habits and routines to keep you going when you feel unmotivated. Write down all the steps to reach your goals. Then, focus on taking the next step.

What are the most important tips for starting a successful business?

Key tips include understanding cash flow, networking, picking a great support team, knowing your market, and providing excellent customer service.

How can Forwardly help with my business journey?

Forwardly simplifies accounts receivable and payable by letting you get paid in 60 seconds for a 1% fee (min What are some key things to consider before starting a business?Think about your budget, how much time you can give, and what kind of work environment you like. Also, think about what you’re passionate about, if you can sell information, and what skills you have. Consider if you want to grow fast or if you need support. Think about if working with a franchise is better for you.What are some popular business ideas to consider?Popular ideas include starting a franchise, a blog, an online store, or a dropshipping business. You could also think about a cleaning, bookkeeping, clothing, landscaping, consulting, photography, or vending machine business.How do I conduct effective market research?Do both primary and secondary research to understand your market, competitors, and trends. Primary research gets data directly from customers. Secondary research uses existing data sources.What should be included in a business plan?Your business plan should have an executive summary, company description, and market analysis. It should also include the organization’s structure, mission, goals, products or services, background, marketing plan, and financial plan.How can I stay motivated and consistent when starting a business?Make habits and routines to keep you going when you feel unmotivated. Write down all the steps to reach your goals. Then, focus on taking the next step.What are the most important tips for starting a successful business?Key tips include understanding cash flow, networking, picking a great support team, knowing your market, and providing excellent customer service.How can Forwardly help with my business journey?Forwardly simplifies accounts receivable and payable by letting you get paid in 60 seconds for a 1% fee (min

FAQ

What are some key things to consider before starting a business?

Think about your budget, how much time you can give, and what kind of work environment you like. Also, think about what you’re passionate about, if you can sell information, and what skills you have. Consider if you want to grow fast or if you need support. Think about if working with a franchise is better for you.

What are some popular business ideas to consider?

Popular ideas include starting a franchise, a blog, an online store, or a dropshipping business. You could also think about a cleaning, bookkeeping, clothing, landscaping, consulting, photography, or vending machine business.

How do I conduct effective market research?

Do both primary and secondary research to understand your market, competitors, and trends. Primary research gets data directly from customers. Secondary research uses existing data sources.

What should be included in a business plan?

Your business plan should have an executive summary, company description, and market analysis. It should also include the organization’s structure, mission, goals, products or services, background, marketing plan, and financial plan.

How can I stay motivated and consistent when starting a business?

Make habits and routines to keep you going when you feel unmotivated. Write down all the steps to reach your goals. Then, focus on taking the next step.

What are the most important tips for starting a successful business?

Key tips include understanding cash flow, networking, picking a great support team, knowing your market, and providing excellent customer service.

How can Forwardly help with my business journey?

Forwardly simplifies accounts receivable and payable by letting you get paid in 60 seconds for a 1% fee (min

FAQ

What are some key things to consider before starting a business?

Think about your budget, how much time you can give, and what kind of work environment you like. Also, think about what you’re passionate about, if you can sell information, and what skills you have. Consider if you want to grow fast or if you need support. Think about if working with a franchise is better for you.

What are some popular business ideas to consider?

Popular ideas include starting a franchise, a blog, an online store, or a dropshipping business. You could also think about a cleaning, bookkeeping, clothing, landscaping, consulting, photography, or vending machine business.

How do I conduct effective market research?

Do both primary and secondary research to understand your market, competitors, and trends. Primary research gets data directly from customers. Secondary research uses existing data sources.

What should be included in a business plan?

Your business plan should have an executive summary, company description, and market analysis. It should also include the organization’s structure, mission, goals, products or services, background, marketing plan, and financial plan.

How can I stay motivated and consistent when starting a business?

Make habits and routines to keep you going when you feel unmotivated. Write down all the steps to reach your goals. Then, focus on taking the next step.

What are the most important tips for starting a successful business?

Key tips include understanding cash flow, networking, picking a great support team, knowing your market, and providing excellent customer service.

How can Forwardly help with my business journey?

Forwardly simplifies accounts receivable and payable by letting you get paid in 60 seconds for a 1% fee (min $1, max $10 per transaction). It also works well with your accounting software, making finances easier to manage.

Why is building a personal brand important for entrepreneurs?

Your personal brand is your identity in the business world. It’s what people know you for. Building a strong brand means finding what makes you unique, showing off your skills, and connecting with your audience.

, max per transaction). It also works well with your accounting software, making finances easier to manage.

Why is building a personal brand important for entrepreneurs?

Your personal brand is your identity in the business world. It’s what people know you for. Building a strong brand means finding what makes you unique, showing off your skills, and connecting with your audience.

, max per transaction). It also works well with your accounting software, making finances easier to manage.Why is building a personal brand important for entrepreneurs?Your personal brand is your identity in the business world. It’s what people know you for. Building a strong brand means finding what makes you unique, showing off your skills, and connecting with your audience., max per transaction). It also works well with your accounting software, making finances easier to manage.

Why is building a personal brand important for entrepreneurs?

Your personal brand is your identity in the business world. It’s what people know you for. Building a strong brand means finding what makes you unique, showing off your skills, and connecting with your audience.
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