Tag: Passive income through podcasting

Earning Money from Spotify Podcasts: A Comprehensive Guide

Can you really make money from a podcast on Spotify? This guide will show you how to make money from your Spotify podcast. You’ll learn about building an audience, getting sponsorships, and more. Podcasting is now a way for creators to earn a good income. Successful podcasters can make over $10,000 a month. Spotify doesn’t pay podcasters directly, but you can earn by building a dedicated audience and getting advertisers.

To make money from Spotify, you need to meet certain requirements. You must have at least two episodes out and a good number of listeners on Spotify. This guide will cover ways to make money, like podcast subscriptions, ads, and selling merchandise. Get ready to learn how to turn your podcast into a profitable business on Spotify.

Key Takeaways

Spotify doesn’t directly pay podcasters, but they can earn money through sponsorships, ads, and monetizing their content.
Podcasters need to meet certain criteria, like having at least two published episodes and a minimum number of Spotify listeners, to access Spotify’s monetization options.
Offering exclusive content and tiered subscriptions can help build a loyal fan base and generate recurring revenue.
Securing sponsorships and branded ad deals can be lucrative, but require a larger audience.
Diversifying monetization strategies, such as merchandise sales, affiliate marketing, and digital product offerings, can maximize earning potential.

Introduction to Podcast Monetization on Spotify

The podcast industry has grown a lot in recent years. Spotify is now a top choice for creators wanting to make money from their shows. With the growth of the Spotify Audience Network (SPAN) and more advertisers using it, making money from podcasts on Spotify is getting easier.

The Growing Potential of Podcast Monetization

Since SPAN started in April 2021, more advertisers and podcasts have joined the ad market. This shows the growing market for making money from podcasts. Now, creators have more chances to earn from their shows.

Spotify’s Monetization Requirements and Guidelines

Spotify for Podcasters offers different ways to make money, but there are rules to follow. You need to have at least two episodes out, a certain number of listeners on Spotify, and follow Spotify’s rules. It’s important to know and follow these rules if you want to make money on the platform.

Monetization Requirement	Minimum Criteria
Published Episodes	At least 2 episodes
Spotify Listeners	Specific listener count threshold
Content Policies	Adherence to Spotify’s guidelines

By understanding the growing potential of spotify podcast monetization and what Spotify needs, podcasters can take advantage of the good opportunities on Spotify.

Podcast Subscriptions: Offering Exclusive Content

For podcasters with a loyal audience, offering subscriber-only content can be a great way to make money on Spotify. By giving special content to those who pay a monthly fee, creators can earn more money. They also reward their biggest fans.

Benefits of Offering Subscriber-Only Content

Subscriber-only content can be many things, like bonus episodes, full interviews, deep dives into topics, Q&A sessions, and mini-courses. These special items meet the needs of your biggest fans. This can make your community stronger, keep listeners coming back, and open up new ways to make money.

Setting Up Podcast Subscriptions on Spotify

To start spotify podcast subscriptions, you need at least two episodes out and 100 unique listeners on Spotify in the last 60 days. Using Spotify for Podcasters to manage subscriptions means you keep all your earnings (minus payment processing fees). You also get your subscribers’ email addresses. This is great for building strong relationships and sharing exclusive podcast content.

Requirement	Details
Published Episodes	Minimum of 2
Unique Spotify Listeners (last 60 days)	At least 100
Earnings Retention	100% (excluding payment processing)
Subscriber Email List Access	Available

Using spotify podcast subscriptions, podcasters can find new ways to make money. They can connect more with their loyal listeners. And they can keep sharing the top-quality, exclusive podcast content their audience loves.

Monetizing with Ads on Spotify Podcasts

Podcasters looking to make money can use ads as a way to earn. Spotify has an invite-only ad program called the Spotify Audience Network (SPAN). It connects advertisers with podcast listeners. This program puts ads in episodes automatically, making it easy for creators to earn money.

Automated Ads: Spotify’s Invite-Only Program

The automated ad feature on Spotify is still in beta and only for some podcasters in the US, Canada, UK, Italy, Spain, France, Germany, Australia, Brazil, and Mexico. This program gives creators detailed analytics to track their earnings and how well their ads are doing. But, if a creator hasn’t posted a new episode in 6 months, they might lose their ads.

Securing Sponsorships and Branded Ads

Podcasters can also work directly with advertisers for sponsorships and branded ads. By being known in their area and having loyal listeners, they can attract sponsors. Spotify checks all ads to make sure they meet its rules. Creators can also choose which advertisers they don’t want to work with through the Monetize tab.

Podcast Monetization Mechanism	Key Considerations
Automated Ads	Invite-only program by Spotify Ads automatically inserted during designated ad breaks Monetization analytics available to track earnings and performance Ads may not play for listeners in offline mode or with disabled internet Deactivation of ads if no new episode published in 6 months
Sponsorships and Branded Ads	Direct partnerships with advertisers Building credibility and cultivating a loyal audience Ads subject to Spotify’s approval and Ad Guidelines Creators can exclude specific advertiser categories

By using both automated ads and direct sponsorships, podcasters on Spotify can earn more money. Spotify’s analytics and options help creators place ads well and make the most of their content. This way, they can give great value to their listeners and advertisers.

Listener Support and Donations

As a podcaster on Spotify, you can make money by using your listeners’ loyalty. You can add a donation button to your Spotify for Podcasters profile. This lets your fans give you money easily. It’s a great way to earn, especially if you have a big fan base.

Getting regular support from fans is even better. Use platforms like Patreon, Ko-fi, or Buy Me a Coffee to offer special content or perks for a monthly fee. This way, you get steady money and connect more with your biggest fans.

Leveraging Listener Loyalty for One-Time Donations

If your podcast has many loyal fans, you can ask for one-time donations. Spotify makes it easy with its Listener Support feature. You can tell your fans how their money will help your podcast grow. This can make them want to support you more.

Building a Recurring Patron Base

You can also get regular support by offering special content or perks. Use platforms like Patreon, Ko-fi, and Buy Me a Coffee for this. By asking your fans to donate regularly, you make more money and connect deeper with them.

“Listener support is a game-changer for podcasters looking to monetize their content and build a sustainable business. By tapping into the loyalty of your audience, you can unlock a powerful revenue stream that goes beyond traditional advertising.”

can you make money from a podcast on spotify

Yes, you can make money from a podcast on Spotify. Spotify doesn’t pay podcasters directly, but it offers ways to make money. Savvy creators can use these options to turn their passion into profit.

Top podcasters like Joe Rogan show how much money can be made. They use strategies like podcast subscriptions, ads, and listener support. This way, they create steady income streams on Spotify.

Unlocking Spotify’s Monetization Opportunities

To earn through listener support on Spotify, you must be in the US and have at least two episodes out. For the Ambassador Ads program, you need one recent episode and 100 Spotify listeners in the last 60 days.

Creators can also make money through affiliate marketing, sponsorships, and selling digital products. The key is to have a loyal audience and offer content they value.

“Cultivating a loyal audience and delivering valuable content are key to unlocking advertisers, sponsors, and subscribers.”

Spotify offers different ways to make money, like the Automated Ads and Ambassador Ads programs. Creators get a share of the ad revenue. The CPM (Cost Per Mille) model pays them for every thousand listens or downloads of an ad.

It’s possible to make money from a podcast on Spotify with the right plan. You need to create content regularly and understand how to make money on the platform. With effort, podcasters can turn their passion into a successful business.

Selling Merchandise and Digital Products

As a podcast creator, selling branded merchandise and digital products is a great way to make money. You can sell things like t-shirts, mugs, and stickers that show off your podcast. This lets your listeners support you and spread the word about your show. By asking your audience for their input, you can make sure the items they like.

You can also make and sell digital products. These could be online courses, mini-workshops, or special content. These items add more value for your listeners. By turning your fans into customers, you can make more money for your podcast.

Designing and Marketing Podcast Merchandise

Here are some tips for making your podcast merchandise successful:

Use your podcast’s branding, logo, and unique elements for a consistent look.
Listen to what your customers want to make sure they like the products.
Make special edition items for seasons or events to create a sense of urgency.
Advertise your merchandise on social media, your website, and email to reach more people.

Creating High-Value Digital Products for Listeners

Digital products can be a great way to make money from your podcast. Think about making:

Online courses or workshops that go deeper into your podcast topics.
Special audio or video content for subscribers only.
Downloadable resources like worksheets or e-books that match your podcast.

High-quality digital products can bring in more money and make your relationship with fans stronger. Fans who pay for your content show they really care about your work and brand.

Key Insights	Statistics
Podcast merchandise generates significant revenue	More than half of all merch clicks occur within the first 24 days after a new release Two-thirds of all merch clicks are generated by fans who follow the artist, like their songs, or add them to a playlist New listeners are 7.8 times more likely to click on merch the day they discover the artist than the following day
Seasonal trends impact merchandise sales	Vinyl sales tend to peak in April and May, while outerwear sales peak in November and December
Digital products can provide a steady income stream	Chapo Trap House, a comedy political-themed show, earns around $180,000 per month by targeting niche audiences Tiered memberships through platforms like Patreon can provide podcasters with a steady income stream while fostering audience engagement

Using podcast merchandise and digital products, you can make more money from your podcast. This lets you support your creative work. Be entrepreneurial and look into different ways to turn your passion into a successful business.

Building a Podcast Membership Community

Podcast memberships help creators connect more with their audience and earn regular money. Fans pay a monthly fee for special content, to connect with others, and talk directly with the creator. This setup brings in steady income, chances to sell more stuff, a way to get feedback, and makes fans more loyal.

Creating a community around the podcast brand is a great way to make money from fans’ support and love. Podcasters like Sarah Carter-Hayes from “Monsters Among Us” and Quincy Brown and Kevin Bianchi from “Sentimental Men” use Spotify’s podcast subscriptions to earn money and connect more with their listeners.

“Monsters Among Us” gives listeners a safe place to meet, which leads to support that lets the creators work on the podcast full-time. “Sentimental Men” made the Green Circle community for subscribers, focusing on making them feel like they belong. Fans even asked to support the podcast, showing how engaged they are.

“Using Spotify for Podcasters to share gated content with subscribers has been a practical strategy for both podcasts, fostering audience loyalty.”

Quincy and Kevin of “Sentimental Men” picked Spotify for managing content for subscribers because it’s easy to use and reaches listeners well. They offer special episodes and early content access to subscribers, helping their subscription grow.

Building a community first and caring about listeners has been key for these podcasters to make money with podcast membership subscriptions. By giving special content, making people feel they belong, and keeping in touch with their audience, they’ve made their podcasts successful with membership programs.

Affiliate Marketing and Brand Partnerships

As a Spotify podcaster, you can make money by using your audience’s trust. Promote products or services through podcast affiliate marketing. This way, you earn commissions when people buy through your links. Having a strong following in a niche makes your podcast attractive to brand partners.

Leveraging Your Podcast’s Reach for Commissions

Start by joining affiliate programs like Amazon or eBay. These programs let you earn money from podcast affiliate marketing. Add affiliate links to your content to make money and help your listeners. The more your audience listens, the more you can earn.

Securing Long-Term Brand Partnerships

Podcast brand partnerships are another way to make money. Work with brands that match your audience’s interests. This creates organic ways to make money that help both you and the brand. You can also promote your own products or services to increase your earnings from affiliate and brand deals.

“Securing long-term brand partnerships, where the creator integrates the brand’s messaging organically into their content, can be a lucrative monetization strategy that benefits both the creator and the brand.”

Conclusion

Earning money from Spotify podcasts is definitely possible, as many creators have shown. They use various monetization strategies like subscriptions, ads, and listener support. They also sell merchandise, digital products, memberships, and partner with brands.

This makes their podcasting hobby a steady source of income. It’s important to follow Spotify’s rules, but the platform has many ways to make money. Creators need to build a strong audience and offer valuable content.

Creators can make the most of earning money from Spotify podcasts by mixing different monetization methods. They can use automated ads, get sponsorships, and offer special content to subscribers. A diverse and thoughtful approach is key for success on Spotify.

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FAQ

Can you make money from a podcast on Spotify?

Yes, making money from a podcast on Spotify is possible. Spotify doesn’t pay podcasters directly, but it offers ways to make money. These include podcast subscriptions, ads, listener support, merchandise sales, and more. Successful podcasters can earn up to ,000 a month this way.

How do I monetize my podcast on Spotify?

To make money from your podcast on Spotify, try these strategies:
– Offer exclusive content for subscribers
– Use the Spotify Audience Network for sponsorships and ads
– Get support from listeners and donations
– Sell merchandise and digital products
– Create a podcast membership community
– Use affiliate marketing and brand partnerships

What are Spotify’s requirements for podcast monetization?

To make money from Spotify, your podcast must meet certain criteria. You need at least two episodes and a certain number of listeners on Spotify. You also have to follow Spotify’s content policies and community guidelines.

How can I use podcast subscriptions to monetize my Spotify podcast?

Offering exclusive content to subscribers is a great way to make money. This can be things like bonus material, uncut interviews, or deep dives into topics. You need at least two episodes and 100 unique Spotify listeners in the last 60 days to start subscriptions on Spotify.

How do I monetize my Spotify podcast through ads?

Spotify has an ad program for podcasters that you can join. It inserts ads in your podcast automatically. You can also work directly with advertisers for sponsorships and branded ads. Having a strong reputation in your niche and a loyal audience helps attract sponsors.

How can I encourage listener support and donations for my Spotify podcast?

If you have a dedicated audience, ask them to support you with donations. Spotify’s Listener Support feature lets you add a donation button to your profile. You can also use platforms like Patreon, Ko-fi, and Buy Me a Coffee for donations and a steady income.

What other ways can I monetize my Spotify podcast?

Besides the methods mentioned, you can also make money by:
– Selling branded merchandise like t-shirts and mugs
– Offering digital products like courses and exclusive content
– Creating a podcast membership program for subscribers
– Using affiliate marketing and brand partnerships

July 28, 2024

Make Money Podcasting in 2022: Expert Strategies

Are you ready to make your podcast a money-maker? In 2022, podcasting is booming, and smart creators are finding new ways to make money. But the big question is: How can you turn your passion into profit?

This guide will cover the best strategies and expert advice to help you make money podcasting in 2022. You’ll learn how to grow your podcast into a profitable business. We’ll talk about attracting advertisers, using memberships, and selling merchandise. You’ll find out the proven methods to boost your podcast’s earnings.

Key Takeaways

Learn about the best ways to make money at different podcast growth stages.
Find out how to grow your audience to draw in big advertisers and sponsors.
See the benefits of podcast memberships and how they can give you a steady income.
Discover how to use podcast advertising networks to find sponsors.
Learn about new ways to earn money, like repurposing content and selling merchandise.

Understanding Podcasts and Their Potential

A podcast is an audio-only series that covers various topics. It can be about anything from news to hobbies. This format has opened new doors for creators and entrepreneurs to connect with people.

What Is a Podcast?

A podcast is a digital audio file you can download or stream. It’s like a radio show but on-demand. You can listen to podcasts on phones, tablets, and computers.

Reasons To Start a Podcast

Starting a podcast has many benefits:

Building an Audience: Podcasts let you reach people who like your topic.
Establishing Credibility: Regular episodes make you seem like an expert in your field.
Creating Additional Income: You can make money through ads and sponsorships.
Networking and Collaboration: Podcasting can help you meet other leaders in your field.
Personal Enjoyment: Creating a podcast can be a fun and creative hobby.

With more people listening to podcasts and easier production tools, now is a great time to start one. It can be a rewarding way to share your ideas and connect with others.

Overcoming Common Misconceptions About Podcasts

Many think starting a podcast is only for a few. But, anyone can jump into podcasting, no matter their background or past experience. Let’s clear up some big myths about this exciting medium.

Some believe podcasts need special skills or fancy gear. But, you just need to talk about something you love. You can start with basic equipment like a simple microphone and recording software. This makes podcasting open to many people.

Another myth is that podcasts are fading away. But, the truth is, the podcast world is booming. There are over 850,000 active podcasts and 48 million episodes as of 2021. Podcasts are getting more popular, offering a great way for creators to share their content.

Some think you need a big audience to make a podcast work. But, that’s not true. You can build a strong community and make money with a small audience. You can earn through ads and sponsorships, for example.

Lastly, some worry that podcasts must be long. But, episode lengths vary a lot. Successful podcasts can be short or long, depending on what fits your content and listeners.

“The only skill needed to start a podcast is the ability to discuss a topic you’re passionate about.”

By clearing up these podcast misconceptions and myths about starting a podcast, we encourage more people to try podcasting. It’s a world full of opportunities waiting to be explored.

How to Start a Podcast in 5 Steps

Starting a podcast is exciting and rewarding. It’s a great way to share your knowledge, build a brand, or earn extra money. We’ll show you the key steps to start a successful podcast in 2022.

Define Your Niche or Topic

First, pick a topic for your podcast. Focusing on a specific area helps you serve your audience better and make engaging content. Think about what you’re passionate about and what unique insights you can share. This will make your podcast stand out.

Build Your Brand and Online Presence

Next, build your podcast’s brand and online presence. Choose a catchy name, design a logo, and create cover art. Also, set up a website or RSS feed. A strong brand helps you connect with your audience and makes your podcast recognizable.

To boost your online presence, consider making your podcast successful on platforms like Apple Podcasts, Spotify, and YouTube. This reaches more people and makes your content more visible.

Source Recording Equipment and Editing Software

Then, find the right equipment and software for recording and editing. You don’t need expensive gear, but a good microphone is key for quality audio. Popular choices include the Samson Q2U, Podmic, and Shure SM7B.

For editing, you have many free and paid options like GarageBand, Audacity, and Descript. These tools help you improve your audio, add music, and make your podcast sound professional.

Record and Edit Your First Podcast

With your gear and software ready, it’s time to record and edit your first episode. Write a script to keep your content engaging and focused. Pay attention to your speaking, background noise, and audio quality during recording.

After recording, edit your episode with your chosen software. Add enhancements and export the final file. This might take some time and practice, but the result will be a podcast you’re proud of.

Submit Your Podcast to Directories

Finally, submit your podcast to directories like Apple Podcasts, Spotify, and Google Podcasts. This makes your podcast available to more people and increases the chance of attracting listeners.

Starting a podcast is just the start. You’ll need to promote your podcast, engage with your audience, and keep creating content to succeed. With the right approach and hard work, how to start a podcast can lead to a successful online business.

how to make money podcasting 2022

To make money with a podcast in 2022, focus on growing your audience. Podcasts with a big audience can make a lot from ads and sponsorships during episodes. These deals are very profitable but need a large listener base to draw in brands.

Expand Your Audience to Attract Advertisers

Having a big, engaged audience is key for making money through ads and sponsorships. Almost half (44%) of the more than two million podcasts in the world never make it past three episodes. To stand out, try to release at least one new episode each week. This helps you connect with listeners.

The top-earning podcasts, like The Joe Rogan Experience, Crime Junkie, and The Daily, get over 10 million downloads each month. These shows have huge audiences.

Making Money With Advertisements and Sponsorships During the Show

Getting sponsorships and ad deals can be very profitable, but you need a big listener base. Traditional sponsorships may be hard for new podcasters without a big audience. But as your audience grows, more brands will pay to advertise on your show.

Ad rates for podcast sponsorships are between $18 to $50 CPM. The podcast ad industry is set to hit $1 billion in spending.

To find sponsorship deals, check out Ad Results Media, Adopter Media, AdvertiseCast, True Native Media, Midroll, and Podcorn. The bigger your audience, the more brands will pay to advertise on your podcast.

“Chapo Trap House earns around $180,000 per month from its comedy political-themed show targeting a niche audience.”

Monetization Strategies for New and Small Podcasts

For podcasters with smaller or newer audiences, there are effective ways to make money. You can ask for donations and offer paid membership tiers. By using the support of their listeners, these podcast monetization for new shows can create a steady income.

Ask for Donations

Asking listeners for donations is a simple yet powerful way for donation-based podcasts to earn money. Fans who love your content often want to support it financially. Platforms like Patreon make it easy for podcasters to set up donation-based models. Listeners can make recurring payments starting from as little as $1 per month.

Offer Paid Membership Tiers

Creating podcast membership models with exclusive content or perks is another great way to make money. By offering paid memberships, podcasters can give listeners more value. This includes bonus episodes, early access, exclusive interviews, and more. This approach not only gives a steady income but also builds a stronger bond with your most engaged listeners.

Monetization Strategy	Potential Benefits	Potential Challenges
Donation-based podcasts	Simple to implement Taps into loyal listener base Recurring revenue potential	Reliance on voluntary contributions May not generate significant income Requires active audience engagement
Podcast membership models	Provides exclusive content and perks Builds a loyal subscriber base Recurring revenue potential	Requires creating valuable content/perks Potential listener resistance to paid tiers Needs active promotion and communication

“Monetizing a podcast requires creativity and a deep understanding of your audience. Exploring strategies like donations and membership tiers can help new and small podcasts generate sustainable income.”

Monetization Strategies for Established Podcasts

As your podcast grows and gains a loyal audience, you can look into making more money. Consider podcast sponsorships or selling ads. You can also join a podcast advertising network.

Get Sponsorships or Sell Ads

Podcast sponsorships and ads can make a lot of money for your show. Brands pay a lot to reach your listeners. By adding ads or sponsorships to your podcast, you can make good money without annoying your listeners.

Join an Advertising Network

Networks like AdvertiseCast and Midroll make finding and managing sponsors easy. They connect podcasters with advertisers and take care of the details. They take a part of the money made, though.

Monetization Strategies	Key Benefits
Podcast Sponsorships	Lucrative partnerships with brands, reaching a targeted audience
Podcast Advertising Networks	Simplifies the process of finding and managing sponsors, handles logistics

Using these monetizing established podcasts strategies can help you make the most of your podcast. You can grow your audience and increase your earnings.

Additional Revenue Streams for Podcasters

Podcasters can look into more ways to make money besides ads and sponsorships. One good idea is to turn their podcast into articles or. This way, they can use the content they’ve already made to earn more.

Another way to make money is by sharing their podcast on YouTube. This lets them reach more people and earn from ads, subscriptions, and other ways to make money.

Sell Merchandise

Selling things like t-shirts and mugs can be a steady way to make money. Successful podcasts often find that selling merchandise helps a lot. This is especially true if they have a big and loyal group of listeners.

Monetization Strategy	Potential Earnings	Audience Size Requirement
Repurposed Content	Varies, depending on content value and pricing	Established audience of a few thousand downloads per episode
YouTube Syndication	Varies, based on YouTube Partner Program revenue share	Thousands of subscribers and view count
Merchandise Sales	Can provide a steady stream of revenue, especially for popular podcasts	Engaged listener base of a few thousand downloads per episode

By trying out these extra ways to make money, podcasters can make their income more varied. This helps them build a stronger, lasting business.

Conclusion

Podcasting has become a strong way for content creators to make money in 2022 and later. By understanding the changing podcast industry, reaching more listeners, and using smart ways to make money, creators can turn their hobby into a profitable business.

Creators can make money through sponsorships, ads, and more. They can also sell products, use affiliate marketing, and find other ways to earn. With over 2 million podcasts worldwide and ad spending expected to hit $2.5 billion by 2024, the chances for podcasters to make money are huge.

If you’re starting or have a podcast, it’s important to keep up with trends, change your money-making plans, and connect with your listeners. By using the podcast’s flexibility and trying different ways to make money, creators can make a good living from their passion.

FAQ

What is a podcast?

A podcast is an audio series where hosts talk about a topic. It’s just for listening.

What are the most common reasons to start a podcast?

People start podcasts to build an audience and become experts in their field. They also want to make more money, expand their network, and have fun.

What are some common misconceptions about starting a podcast?

Some think podcasts need special skills or expensive gear. They also believe podcasts are fading away, need a big audience, or must be long. But, you just need to talk about what you know, you can start with basic gear, podcasts are still popular, you don’t need many listeners, and episodes can be any length.

What are the steps to start a podcast?

To start a podcast, first define your topic. Then, build your brand and online presence. Next, get the right recording equipment and editing software. Record and edit your first episode. Finally, submit your podcast to directories.

How can I make money podcasting in 2022?

To make money in 2022, grow your audience to attract advertisers. Podcasts with many listeners can earn through ads and sponsorships during the show.

What monetization strategies can new and small podcasts use?

New and small podcasts can use donations and paid memberships. Donations from fans help support the podcast. Paid memberships offer exclusive content or perks, which can bring in revenue.

What monetization strategies can established podcasts use?

Big podcasts can use sponsorships, ads, and networks. Brands pay to reach these listeners. Networks like AdvertiseCast and Midroll connect podcasters with sponsors and handle the details, taking a cut of the revenue.

What other revenue streams can podcasters explore?

Podcasters can sell content, syndicate to YouTube, and sell merchandise. Turning episodes into articles or ebooks can be sold. YouTube can expand your audience and add to your income. Selling branded items like t-shirts also helps.

July 28, 2024