Did you know Google looked at 365 days of search data with billions of queries in 2022? This info shows us what products caught our eye last year¹. “Indoor plants” have been a big hit since 2016, showing a steady rise in interest². On the other hand, “detangling hair brush” might not be searched much, but “Tangle Teezer” still gets thousands of searches yearly, proving niche products can have a strong following². Knowing these trends helps businesses plan their marketing and stock better. This deep dive will explore the top products of 2022, giving insights into what made them popular and how they influenced the market.

Key Takeaways

• Google analyzed 365 days of search data for billions of queries in 2022¹.
• “Indoor plants” have had significant and steady search interest since around 2016².
• Brands like “Tangle Teezer” maintain a high level of search interest despite the overall term being less popular².
• Google Trends data is key in spotting seasonal trends and popular products².
• Looking into these trends helps businesses fine-tune their marketing and product plans³.

Introduction to Google Trends 2022 Products

Google Trends 2022 gives us a deep look into what caught the world’s attention this year. It processes billions of searches daily and normalizes the data to compare topics’ popularity. This tool is special because it filters out automated searches for more accurate insights⁴.

In 2022, Google Trends showed us a wide range of trending products. It’s not a scientific poll but shows what people searched for. It includes real-time data and data from up to 72 hours before⁴. You can filter by country, time, and categories for deeper insights⁵.

The interest score ranges from 0 to 100, showing how popular something is. For example, searches for “takeout restaurants” and “calculator for home loan” spiked, showing big changes in consumer behavior⁶.

Google Trends helps local businesses by showing where people are most interested⁵. It also lets businesses compare themselves to others, helping them improve their marketing⁵.

Google Trends 2022 also shows us that people are looking for sustainable products. Searches for secondhand shopping and electric cars are up, showing a move towards being eco-friendly⁶.

Google Trends is also great for YouTube SEO, helping find trending topics for videos⁵. It helps businesses spot trends that last, not just quick fads. This is key for using seasonal trends well.

Trending Products Based on Search Volume

Exploring trending products shows how search volume helps spot popular items. We’ll look at top products in electronics, household items, and fashion from 2022.

Popular Items in Electronics

In electronics, innovation and marketing make some products very popular. Noise-canceling headphones and smart home devices saw a big increase in searches. Apple and Samsung led the market with their new products and trust from consumers.

Game consoles like the PlayStation 5 also stayed popular. This is because they keep coming out with new games and releases.

Top-Selling Household Items

Household items that are both useful and appealing got a lot of searches. Anti-snoring products, like devices and pillows, have been consistently searched for². Indoor plants have become more popular since 2016, showing people love for greenery inside².

The demand for silk bonnets also grew a lot, thanks to TikTok over the past five years².

Best New Releases in Fashion

Fashion saw many new releases that became hits thanks to their style and design. The athleisure trend started in 2016 and has kept growing². Products like tinted SPF have also gained more interest, showing how fashion and beauty combine².

Silk bonnets became more popular because of TikTok, influencing fashion trends².

Top-Selling Items of 2022

The year 2022 saw a big jump in what people wanted to buy. Certain items became super popular, showing what people really liked. These items got a lot of searches and sold well, giving us clues about what consumers wanted.

High-Demand Gadgets

Sound machines were a big hit, growing in popularity over five years. They help people sleep better by making calm sounds⁷. Laser hair removal kits also stayed popular, showing people’s interest in beauty gadgets for the home². And, searches for “Pickleball equipment” went up a lot as the sport became more popular, attracting over 4.8 million players⁷.

In-Demand Home Appliances

Home appliances that people wanted a lot included air purifiers. They got searched about 450,000 times a month worldwide, showing how important clean air is inside⁸. These were especially popular in the U.S., Australia, and the U.K., showing they’re widely used⁸. Products to help stop snoring, like devices and pillows, also got a lot of searches. This shows how common sleep problems are and what people look for to fix them².

Most Searched Beauty Products

Beauty products had some big trends too. Tinted SPF products got more popular as people wanted protection and to look good². Skincare serums like Scalp Serum and Retinol Serum grew fast, thanks to their benefits and going viral on TikTok⁷. Silk bonnets also stayed popular, thanks to social media, showing their lasting appeal and demand². This fits with the big beauty trends of 2022.

Popular Items by Category

In 2022, many categories dominated the market, offering a wide range of top products. Clothing was a big hit, making up 43% of U.S. searches that year⁹. It’s still a top choice in 2023. The clothing resale market hit $141 billion and is expected to reach $216 billion by 2026⁹.

Video games led the tech scene, with 33% of U.S. Google Shopping searches⁹. Games like “XDefiant” and “Boundary” were big hits. LEGO was also a favorite, with over 76 million searches, showing its lasting appeal⁹.

Beauty products like moisturizers and eyeliners were top sellers⁹. Home appliances were also popular, with products from Midea and Bosch ranking high in searches⁹.

Electronics, including WiFi routers and smart displays, were big hits⁹. Using the right product titles can increase clicks by up to 18% and help get featured on Google’s Popular Products list⁹.

Global eCommerce sales reached $5.5 trillion in 2022, showing steady growth in both online and physical stores¹⁰. Amazon and eBay helped sellers find trending products. Sites like Etsy and tools like Google Trends were also key for spotting market trends¹⁰.

Selling online was made easier through platforms like Amazon and Etsy, or by starting your own site¹⁰. Shopify listed top products for 2022, including books and pet carriers¹⁰.

Health and fitness products saw a big increase in searches, especially for grip training and home gym gear in April 2023⁹. Google Trends helped businesses spot trends and plan better. The “Interest Over Time” graph showed past search data, helping with product demand decisions³. Geographic data helped tailor strategies to different areas³.

The best products of 2022 show a wide range of interests among consumers. By looking at these trends, businesses can match their products with what people want. This helps them make the most of the year’s top items.

Hot Products in Technology

In the fast-changing world of tech, many products caught our eyes in 2022. From new smartphones to the latest wearable tech and smart home gadgets, these trends are changing our lives.

Smartphones

Smartphones lead in tech growth, with people waiting for new models. Now, there are many phone cases available, showing how tech trends meet personal style and protection¹¹. This shows how tech products keep growing and meeting what people want.

Wearable Technology

Wearable tech is booming, with smartwatches at the top. They became more popular in September and are now top sellers¹¹. This shows people want to use these gadgets every day as part of the latest trends. Health-focused wearables are also gaining ground, helping us stay fit and healthy.

Home Automation Gadgets

Home automation gadgets are getting more popular for their ease and efficiency. Robot vacuums are set to become even more common thanks to better production and lower prices¹¹. The move to smart homes shows how people want the latest tech to make life easier and more fun. These devices are becoming easier to connect, creating a unified smart home experience.

Analysis of Consumer Behavior

In 2022, understanding what drives people to buy things is key. More people are using online services that keep their data safe, like encrypted emails and search engines that protect their privacy. This shows a big worry about keeping information secure online.

Money matters a lot too. Research shows that many top finance officers didn’t back marketing plans that didn’t show clear benefits. This means companies need to be clear about how they help customers to get money to support their marketing.

Seasonal trends tell us a lot about what people want. For example, searches about money go up on Mondays and drop on weekends. This tells us that people think about their finances at the start of the week.

Places also affect how people act. In Singapore, people search for banking info most at 10am-11am. In the US, flight searches are back to before the pandemic levels. But in China, people are still not keen on traveling, showing different recovery rates after the pandemic.

Brands need to focus on being green as people care more about the planet. After the pandemic, more people want brands to help make living sustainably easier. This affects what people buy and how they see brands.

Google Trends gives us clues about what’s popular and where. By looking at these trends, businesses can guess what will happen next and plan better. This helps in making marketing plans that really work.

Using the ABCD framework has really helped, like a 30% increase in sales for shoppable ads¹². This shows the power of making ads that are clear, interesting, and easy to act on. It helps get people to buy more.

Effective shoppable creatives anchored in the ABCD framework can see a 30% lift in short-term sales¹².

Key Insight	Impact
High data protection services	73% of people use these services12
Economic transparency	45% of CFOs did not fund non-transparent marketing proposals12
Seasonal search trends	Money-related searches spike on Mondays13
Geographical behavior	Specific banking search peaks in Singapore13
Post-pandemic travel	US flight searches surpassed pre-pandemic levels13
Sustainability	Top of mind for the majority post-pandemic12

Profitable Market Trends in 2022

The market for skin care and makeup is booming, valued at over $18 billion USD in 2022. It’s expected to go over $30 billion USD by 2026¹⁴. This growth means big opportunities for businesses looking to make money in the beauty industry.

The fragrance industry is also booming, worth over $60 billion USD. Perfumes are especially popular during shopping events¹⁴. With more people wanting unique fragrances, companies can tap into this trend.

Health and wellness, especially supplements and probiotics, is growing fast. It’s expected to hit $67.7 billion USD by 2024, offering a great chance for new businesses¹⁴. Mushroom-based coffees and non-dairy coffee creamers are also getting popular, showing what consumers like now¹⁴.

Dog and cat owners spend a lot on their pets, making pet supplements a profitable area¹⁴. Retailers can do well by focusing on quality pet nutrition products.

Wearable tech and home automation gadgets are big now. Products like smartwatches and smart home devices are in demand¹⁴. Men’s grooming products are also a strong market, expected to grow to $75.09 billion USD by 2029¹⁵.

More people are buying shoes online, with nearly half of Americans doing so last year¹⁴. This trend offers a chance to make money by selling quality shoes online.

The subscription ecommerce market is set to hit over $900 billion USD by 2026, showing its potential¹⁴. This model can help brands grow by over 30%, making it a trend to watch.

Finally, drinks like functional energy drinks and probiotic sodas are selling well, making them profitable in the beverage market¹⁴.

The Influence of Social Media on Product Trends

Social media sites like Instagram and YouTube play a big role in shaping what products are popular and what people buy. Influencers and content creators push products by sharing them in their posts and videos. This can make people search for and spend money on these products.

Instagram Influences

Instagram is a giant in social media. Influencers use it to show off products they use every day and talk about their benefits. This makes followers want to try new things and search for them online. For example, athleisure became a big thing in 2016 and is still popular today, thanks to influencers sharing new styles and tips¹⁶.

Also, tinted SPF products got more popular because beauty influencers shared their skincare routines¹⁶.

YouTube Reviews

YouTube also plays a big part in what people decide to buy. Influencers on YouTube give detailed reviews and tutorials. This helps viewers make better choices. For instance, laser hair removal products have kept a steady interest over the last five years because of YouTube reviews¹⁶.

Also, ads on YouTube, TikTok, and Snapchat are getting more effective. This gives brands more ways to connect with their audience¹⁷.

Working with niche creators in 2022 shows a trend where brands are teaming up with influencers to grow online¹⁷. These influencers are key in guiding what people buy and like. Tools like Google Trends track these trends, showing search volumes and where they come from¹⁸.

Impact of Global Events on Shopping Trends

Global events change how people shop, making them look for different things. For example, searches for “how many days until Christmas” went up by over 60% in a few months before the holiday¹⁹. This shows people are getting ready to shop early to not miss out.

During the 2021 holiday season, sales hit a record high of $886.7 billion, up 14.1% from the year before¹⁹. Events like the COVID-19 pandemic changed shopping habits, with 75% of U.S. shoppers trying new websites or brands²⁰. Also, searches for “shopping near me” jumped by more than 100% worldwide¹⁹.

Now, 53% of U.S. shoppers check online if a product is available before buying it in a store¹⁹. This shows how online and in-store shopping are blending together.

Google wants to use user data to target ads better, but some are worried²¹. Still, 72% of people like ads that feel made just for them²¹.

The shift to online shopping added $219 billion to the eCommerce industry in 2020²⁰. Online traffic for shopping sites went up by 39% from February 2020 to 2021²⁰. This shows more people are shopping online, especially during holidays and big events²⁰.

Seasonrunner.com keeps all your frequently used websites, services and apps in one place for quick and easy access. Seasonal Trends and Their Impact

Seasonal trends greatly affect what people buy. Knowing what products are in season helps both buyers and sellers plan better.

Winter Products

In winter, people look for cold-weather items like jackets and boots. Holiday decorations also get popular online. The weather and daylight affect when plants like strawberries bloom, showing how seasons impact demand²².

Pop culture can also shape seasonal trends. The hit song “Macarena” made people search for party supplies and retro clothes in 1996²³. This shows how entertainment can influence what people want during certain times of the year.

Summer Must-Haves

Summer brings searches for swimwear and outdoor furniture. The strawberry harvest shows how weather and genetics affect when products are in season²².

Knowing about these trends helps businesses plan better. For example, companies now offer seasonal services like bike rentals to meet customer needs²⁴. This approach has helped companies like Busy Bees Benefits grow in new markets²⁴.

It’s not just about following the market. It’s about understanding what customers need and offering the right products at the right time.

Best-Selling Products During Holidays

Holiday sales drive shoppers to look for the top holiday products every year. In 2021, over 50% of U.S. shoppers worried about finding items in stock. They started shopping early to avoid missing out²⁵. Electronics were the top choice for DealNews readers in November and December 2022²⁶

Kitchen and home items also caught a lot of attention, with chef’s knives and kitchen shears being popular²⁶. Clothing like snow pants and fleece sweatshirts were favorites during the holidays²⁶. Products like electric hoodies and rechargeable hand warmers became popular for their practicality and warmth²⁶.

People searched for “gift shops near me” on Google Maps more than ever, showing they rely on local stores for holiday shopping²⁵. Health and household items, such as smart toothbrushes and trash bags, were big hits in December²⁶. The Green Monday sales event boosted interest in computers, clothes, and tools²⁶.

Reversible jackets and athleisure have been top holiday picks since 2015²⁷. Leggings have been a hit since 2019, and loungewear has become more popular over the years²⁷.

Category	Best-Selling Products	Consumer Trends
Electronics	Smartphones, Computers	High Interest in November and December26
Kitchen & Home	Chef’s Knives, Kitchen Shears	Significant December Interest26
Clothing	Snow Pants, Fleece Sweatshirts	Consistent High Demand26
Health & Household	Battery-powered Toothbrushes, Trash Bags	Popular in December26
Wearables	Reversible Jackets, Heated Hoodies	Rising Popularity27

Top Fashion Products Searched in 2022

Fashion was a big deal in Google searches last year. People were really into different types of fashion, from clothes to accessories and shoes. They were looking for specific items that caught their eye.

Clothing

Last year, many people searched for trendy clothes. Wide or baggy trousers were a hit, especially with fashion fans in Asia-Pacific²⁸. Also, searches for dresses related to big events like weddings or graduations went up by 45%²⁸.

There was a big interest in linen clothes too. Searches for them grew a lot in North America and Canada, and even more in Asia Pacific, Latin America, and Europe²⁸. Yellow and orange tops became very popular, with searches going up by 63% and 82%, respectively²⁸.

Accessories

Accessories had their own trends. In California, bucket hats, platform shoes, and Y2K fashion were big²⁹. In the District of Columbia, leather blazers and button-down shirts were searched for the most²⁹.

Quiet luxury and versatile fashion are seen as future trends²⁹. Since May 2022, permanent jewelry has become more popular, showing a trend towards unique and lasting accessories⁷.

Footwear

Footwear searches varied by region. In New York, loafers were a hit²⁹. In Hawaii, crochet tops were the top trend, showing a mix of comfort and traditional style²⁹.

The Google Shopping Trends report for 2023 also showed interest in eye massagers and electric bikes⁷. This suggests people want more than just style; they want functionality and wellness too.

Google Trends 2022 Products: A Monthly Breakdown

Google Trends gives us a clear view of what people wanted in 2022. By looking at search patterns from January to December, we see how seasons and events changed what people searched for. This shows us what caught their interest and what didn’t.

January to March

The year started with a big interest in sports and holidays. Searches for things like Antonio Brown and the Super Bowl hit over 10 million in January³⁰. Holidays like Dr. Martin Luther King Jr. Day also got a lot of searches, thanks to special Google Doodles³⁰.

Business searches were also up, with over 200,000 searches about Microsoft buying Activision Blizzard³⁰. This shows how Google Trends can help us understand what people think and feel in real time³¹.

April to June

Sports kept being a big topic in the second quarter, with searches for NFL playoffs and teams like the Cowboys reaching over 5 million³⁰. Searches for celebrities like Bob Saget and Betty White also hit over 10 million, showing their popularity³⁰. There was also a big jump in searches for the COVID Booster Shot, showing health concerns were still high³².

Google Trends lets us look at both current and past searches. This helps businesses see how popular they are over time³¹. It helps them stay on top of trends quickly.

July to September

Summer brought searches for events and entertainment. Searches for the “When We Were Young Festival” and Marvel’s “Eternals” hit over 1 million each, showing people’s interest³⁰. Searches for “Mail Delivery Today” also went up by 600%, likely due to pandemic concerns³².

Tools like Google Trends products help plan content and predict trends. This keeps businesses in line with what consumers want³².

October to December

As the year ended, searches turned to seasonal and holiday products. Winter storm warnings in December got over 1 million searches, showing public interest in severe weather³⁰. Searches for Taco Bell wings also went up, with over 500,000 queries³⁰.

Google Trends uses a 0 to 100 index to show the highest search interest. This helps businesses plan their marketing around these busy times³¹.

Conclusion

The year-end summary of Google Trends for 2022 offers deep insights into what people were searching for. It shows how Google handled over two trillion search queries, making it a key tool for tracking trends³³. Products like laser hair removal, tinted SPF, and detangling hair brushes were big hits, showing new beauty trends³³. Athleisure and indoor plants also stayed popular, showing people’s love for comfort and health³³.

In February 2022, searches spiked during big events like the Winter Olympics and the Super Bowl, drawing lots of attention³⁴. The Ukraine invasion also led to a surge in related searches, showing how global events shape what people search for³⁴. These trends help businesses predict the market and plan better.

Searches in 2022 covered a wide range of topics, from Wordle to famous people like Johnny Depp and Queen Elizabeth³⁵. Movies like “Encanto” and “Top Gun: Maverick” were big hits, as were recipes like sugo and the Jennifer Aniston salad³⁵. These trends give businesses a clue on what products to offer.

In conclusion, using Google Trends to understand search behavior is key to predicting market trends and shaping business strategies. By using these insights, companies can stay ahead, making sure their offerings match what consumers want.

FAQ

What are the top Google Trends 2022 products?

The top Google Trends 2022 products include electronics, home appliances, fashion, and beauty items. Items like smartphones, wearable tech, and robotic vacuum cleaners were popular. Sustainable fashion and skincare essentials also made the list.

How does Google Trends help in analyzing product popularity?

Google Trends looks at how often people search for products over time. This shows us which products are trending. It helps businesses see what’s popular and why.

Which electronic items were the most popular in 2022?

In 2022, top electronics included the iPhone 13, Apple Watch Series 7, and Amazon’s Echo Dot. These items were in high demand.

What were the top-selling household items according to Google Trends 2022 data?

The top household items were air fryers, robotic vacuum cleaners, and smart home devices. These items made life easier and more efficient.

What fashion trends were most searched in 2022?

Fashion trends in 2022 were oversized blazers, vintage jeans, and sustainable clothing. Brands like Lululemon and Nike were also popular for activewear.

Which beauty products were highly searched in 2022?

Beauty products like serums and moisturizers from The Ordinary and CeraVe were searched a lot. Matte lipsticks and eyebrow gels from Fenty Beauty and Anastasia Beverly Hills were also popular.

How did technology trends evolve in 2022?

Technology trends focused on smartphones, wearable tech, and home automation. Improvements in battery life and connectivity were key. These devices became more integrated with smart homes.

What factors influenced consumer behavior in 2022?

Consumer behavior was influenced by the economy, social trends, and the pandemic. Discounts, reviews, and social media played big roles in what people bought.

What market trends were most profitable in 2022?

Profitable trends included e-commerce growth, health and wellness products, and sustainable items. Wearable tech and smart home devices also saw big growth.

How did social media impact product trends in 2022?

Social media like Instagram and YouTube greatly influenced product trends. Influencers promoted products, leading to more searches and sales.

What global events influenced shopping trends in 2022?

Events like the Winter Olympics and the pandemic affected shopping. There was a rise in demand for home fitness gear and health supplies.

How did seasonal trends affect product searches in 2022?

Seasonal trends impacted product searches a lot. Winter brought demand for heaters and holiday items. Summer saw more searches for swimwear and outdoor gear.

What were the best-selling products during the holidays in 2022?

Top holiday sellers included gaming consoles, smart home devices, and toys. Christmas decorations and gifts were also big hits.

Which fashion products were most searched in 2022?

Fashion searches focused on versatile items like jeans and jackets. Accessories like belts and handbags were also popular. Brands like Adidas and Allbirds were in demand.

Can you provide a monthly breakdown of the top Google Trends products for 2022?

Sure! January to March focused on fitness gear for New Year’s resolutions. April to June was for outdoor gear. July to September brought back-to-school items and tech releases. October to December featured holiday gifts and winter clothing.

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