Did you know “Wordle” was the top search globally in 2022? This year, we saw big changes in what people want and what’s popular, thanks to Google’s Year in Search data. From skincare serums to pickleball, with over 4.8 million players1, these trends tell us a lot about what’s in and what’s new.
Let’s look at the top Google trends of 2022. We’ll see what caught our eye and what was searched the most.
Key Takeaways
- “Wordle” was the top trending search globally in 20222.
- Pickleball has rapidly grown, now with over 4.8 million players1.
- Men’s clothing sees massive spikes during holiday shopping every year1.
- Permanent jewelry has been on the rise since May 20221.
- Google’s top 100 products list for December 2023 includes notable gadgets like electric bikes and spin scrubbers1.
Introduction to Google Trends Products
Google Trends is a powerful tool that shows how popular search terms are. It helps businesses understand market trends. By analyzing search term popularity, companies can make better strategies.
Understanding Google Trends
Google Trends looks at how often people search for things in different places and languages. It’s great for finding keywords and tracking trends over time3. Keywords get a score from 0 to 100, showing how popular they are4. For example, “luxury dresses” scored 86, 89, 97, and 100 at different times, showing its changing popularity4.
How Products Trend on Google
Products become popular on Google when more people search for them. Seasonal trends are a big deal, and Google Trends shows when people are most interested3. It lets businesses see how different products or services compare over time3. Knowing what areas are most interested in products helps target marketing better4.
Looking into related topics helps businesses find more market chances3. This info lets companies target their ads better by knowing who and where people are4. Using Google Trends can make marketing more effective and help businesses do better.
Why Google Trends Data is Important
Google Trends is key for businesses wanting to lead in the market. It handles billions of searches daily, showing us what people globally are interested in. This makes it a strong tool for making smart business choices5.
By using Google Trends, companies can spot what people want, when they want it, and why. For example, it shows us how interest in “ps5” goes up during holidays6.
Google Trends lets you look at data by country, time, and category. This gives businesses a clear view of what different areas want. It helps them make marketing plans that really speak to people6.
It also shows real-time data from the last week and history from 2004. This gives a full picture of trends over time and what’s hot right now5.
Google Trends lets businesses see how they stack up against rivals6. It’s also great for planning content by looking at what’s popular in different places and times7. The data is easy to understand, showing interest levels from 0 to 1005.
This makes it clear how popular certain topics or keywords are, helping businesses make informed decisions.
Top Trending Products in Health and Beauty
In 2022, health and beauty trends shifted a lot, especially in skincare serums and niacinamide products. More people are looking for effective skincare solutions.
Skincare Serums
Skincare serums are getting more popular. The Heatless Hair Curler is searched 26K times a month and has grown 45% in five years. This shows people really want it8. Rosemary Oil is also big, with 398K searches and a 200% increase in five years. It’s a natural way to improve health and beauty8.
Prices for these products range from $5 to $35, making them affordable8.
Niacinamide
Niacinamide products are key in skincare because they work well. People are searching for Pimple Patch 119K times a month, a 300% increase in five years. They want clear, healthy skin8.
These products are priced between $5 and $25, so they’re easy to get8.
Skincare serums with peptides, like peptide lip treatments, are also popular. They get about 3,200 searches a month and cost $10 to $25. This shows people want effective skincare that’s also affordable9.
These trends highlight the growing need for specific skincare treatments, especially in niacinamide products.
Best Gadgets and Electronics of 2022
In 2022, we saw a lot of new gadgets and electronics that caught everyone’s eye. These included sound machines that help you sleep better and electric bikes that changed how we commute. Electric spin scrubbers also became popular for cleaning the house. Let’s look at these exciting trends and why they were big in 2022.
Sound Machines
Sound machines became a big hit for helping people sleep and relax. They offer different sounds like white noise and nature sounds. Users can choose their favorite sounds and set timers, making them useful for any setting.
Electric Bikes
Electric bikes became a big deal in transportation. They are good for the environment and make city travel easier. For example, the Moonbike is an electric snowbike that goes up to 26 miles per hour and lasts an hour on battery. It’s great for different places and weather10. Some bikes even have GPS and track your fitness, fitting in with the latest tech trends.
Electric Spin Scrubbers
Electric spin scrubbers became a must-have for cleaning. They clean well and last a long time on battery. They’re great for tough stains and make cleaning easy, showing up in many homes this year. This shows how people want new, useful gadgets for everyday life.
Popular Lifestyle and Home Products
In 2022, many lifestyle products became popular thanks to changing tastes and Google trends. The health and wellness market was worth $3,481.8 billion and is set to grow to $4,454 billion by 202811. Matcha green tea became a hit, searched for 799,000 times a month globally, especially in the U.S., Mexico, and France11. It costs between $10-50 on average11.
Home products like air purifiers also gained attention, with 450,000 searches a month globally11. They are most searched in the U.S., Australia, and the U.K. Prices range from $30-200, making them a must-have for many11.
Pets became more important during the pandemic, leading to a rise in pet care items like clothes and food12. This shows how our lifestyles affect what we search for on Google Trends.
There was also a big interest in organic and gluten-free products. Gluten-free pasta, for example, had 47,000 searches a month, mostly from the U.S., U.K., and Australia11. Prices were between $10-60, showing people’s choice for healthier eating11.
Home decor items like handmade candles and special decor became popular, making them trending on Google Trends12. This shows people want to make their homes nicer and more comfortable.
Athleisure, stylish yet practical clothing for everyday and active life, saw more searches. Prices are $20-40, with the U.S., India, and the U.K. showing the most interest11. The fashion industry is booming, expected to hit nearly $2 trillion by 202711.
Emerging Sports and Outdoor Equipment
Sports trends for 2022 have made pickleball and hiking very popular. More people are taking up these activities, leading to a higher demand for the right gear. Let’s look closer at what’s trending in pickleball and hiking equipment.
Pickleball Equipment
Pickleball is booming, becoming a favorite in parks and centers across the U.S. The need for good paddles, balls, and nets shows how popular it’s become. Market reports say the sports equipment market was worth about US$341 billion in 2022. It’s expected to grow by 6.7% each year, reaching US$611.27 billion by 203113.
Hiking Equipment
Hiking is also on the rise, pushing outdoor gear trends. Hikers now want better backpacks, trekking poles, and strong shoes. The focus is on gear that’s both high-performance and eco-friendly. In 2020, gym bags and duffle bags were a $3 billion market. By 2027, that’s expected to jump to about $4.5 billion14.
Google Trends Products 2022: An Overview
The 2022 Google Trends overview shows a big jump in different product categories. This shows how consumer tastes are changing. It gives businesses and marketers key insights they can’t ignore.
Key Takeaways from the Year
This year, we saw a big increase in certain search terms. For example, “takeout restaurants” got 400% more searches than in 2020. This shows people are still looking for easy dining options because of the pandemic’s impact15. Searches for “online learning” also jumped by 70%, showing more people are turning to digital learning15. Searches for “calculator for home loan” went up by 200%, as people looked for financial tools15. Searches for sustainable products like activewear, cleaning products, and shoes also rose significantly15.
Understanding the Popularity Metrics
Google Trends looks at both real-time and non-realtime data. Real-time data is for the last seven days, and non-realtime goes back to 20045. It scales search interest from 0 to 100, showing how popular a topic has been over time5. Interestingly, over half of searches don’t lead to clicks, showing people often find what they need right on the page15. The rise of smart speakers has also led to more voice searches, changing how people use search engines15.
People are now focusing more on outdoor activities, travel, and wellness. This shows a move towards a healthier lifestyle15. Products like athleisure and skincare items, including the Tangle Teezer detangling brush and tinted SPF products, kept getting searched, showing steady demand16.
In summary, understanding the 2022 Google Trends gives businesses key insights. It helps them meet the changing needs of their customers. By analyzing these trends, businesses can make smart choices about what products to offer.
Trendy Fashion and Accessories
Fashion changes often, with new trends popping up in different areas. In recent years, fashion trends on Google Trends have shown us how these trends change. Accessories like jewelry play a big role in these changes, showing how people’s tastes change.
Permanent Jewelry
Permanent jewelry has seen a big rise in interest. It’s known for its simple design and lasting quality. Young people love it for its style and durability. Google Trends shows it’s getting more popular, like other items like headscarves and hair wigs17.
Permanent jewelry fits right into the trend of simple and sustainable fashion. A lot of shoppers, especially the young, care about making ethical choices. In fact, 55% of 18-24 year-olds think sustainability is key18. This shows how eco-friendly choices are becoming more popular18.
Other fashion trends are also on the rise, like shapewear. It shows people want to look good and feel confident in their bodies17. Permanent jewelry fits into this trend, offering both style and practicality.
Google Trends shows people are still very interested in fashion. Families in the U.S. spend over $1,700 a year on clothes. This includes items like permanent jewelry, showing a big interest in lasting fashion19. As permanent jewelry grows in popularity, it shows a move towards lasting, stylish, and ethical fashion choices. This trend is likely to shape fashion for the future.
Innovative Food and Beverage Items
Google Trends shows us that items like mushroom coffee and freeze-dried candy are getting more popular. This shows how consumer tastes are changing in the food and drink world. Mushroom coffee, for example, is becoming a hit because it’s both healthy and energizing.
Mushroom Coffee
People are talking more about mushroom coffee online, with a 35% increase in interest over the past year20. This shows that more people are interested and searching for it on Google. It fits with the trend of making products that are good for health, as 41% of consumers want health to guide product creation21.
Also, 70% of consumers want to know more about how food is made and where it comes from21. This is good news for the mushroom coffee market, as it offers a healthy choice that’s also transparent.
Freeze-Dried Candy
Freeze-dried candy is becoming more popular, thanks to Google Trends. It’s loved for its unique taste and long shelf life. Many new foods in 2021 focused on natural ingredients, with 55.5% having no added sugar21. Freeze-dried candy is a great example of this trend, offering a healthy yet tasty snack option.
In summary, mushroom coffee and freeze-dried candy show the big changes in food innovation. Consumers want products that are healthy, transparent, and have unique tastes. Google Trends data highlights this shift, showing us exciting new trends in food and drink.
Seasonal Trends and Their Impact
Seasonal trends deeply affect how people shop and what they look for online. For example, searches for “dog friendly restaurants” and “late night shopping” have jumped by more than 100% each year22. Searches for “next day flower delivery” have even soared by over 800%, showing a big move towards convenience22.
Seasonal trends give businesses key insights. Searches for “unique things to do in” places have grown by over 100% worldwide, showing a desire for new experiences at certain times22. Searches for “valentines day nails” have also jumped by over 70%, showing how holidays can shape what people want22. Businesses that match their marketing with these trends can get more visibility and engagement.
The impact of seasonal trends is big for online marketing. Aligning SEO with these trends can greatly increase traffic23. Companies that adapt to seasonal changes, like winter coats in December and swimwear in July, stay ahead24.
Tables show how seasonal trends change throughout the year. Knowing these trends helps businesses aim their ads better:
| Product | December Search Volume | July Search Volume |
|---|---|---|
| Winter Coats | 85 | 20 |
| Swimwear | 25 | 90 |
To make the most of ROI, it’s key to understand and adapt to seasonal trends. For example, athleisure saw a 40% growth in interest from 2022 to 2023, showing a big market shift24.
For more on using Google Trends, check out how businesses use it to stay23. Adapting to these changes lets businesses tap into seasonal trends, focusing on when consumers are most interested23.
How to Utilize Google Trends for Business
Google Trends helps businesses stay ahead by tracking market trends. It lets companies adjust their plans to fit what people want. This way, they can beat the competition.
Spotting Fad Products
Google Trends is great for spotting fad products. Companies should not invest in products that quickly gain and then lose popularity. It shows the rise and fall of trends, helping businesses dodge potential failures.
A company saw its revenue grow by 10% each month, but then realized the industry was growing at 20%25. This made them lose market share. It shows how important it is to understand the market well.
Using Related Topics
Google Trends also offers a “Related Topics” feature. It helps businesses find new search queries and topics. This can help them expand their products or content26. Arken Digital uses Google Trends to predict when certain products will be in demand, staying ahead of rivals27.
Google Trends helps find popular topics to include in content. Focusing on these topics can increase organic traffic and keep businesses relevant26. It ensures products with long sales cycles are matched with market trends, preventing loss of market share25.
Using Google Trends for planning and market research changes how companies target their markets27. This tool helps tailor e-commerce strategies to specific regions, based on geographical data26.
Case Study: Top Performing Products
In 2022, many products became leaders by using Google Trends. This Google Trends case study looks into their success strategies. With economic uncertainty, businesses are now focusing on consumer spending habits. They use billions of Google searches to spot new trends28. This has led to the discovery of three key trends for 202328.
Skincare products have seen a steady rise in interest in the U.S. over five years, making it a big market29. This shows a shift where consumers value more than just price. They look for trustworthy brands and sustainable products28. For example, health supplements have also gained popularity, showing a focus on well-being29. Companies like Zesty Paws, a pet store on Shopify, have done well by tapping into this trend29.
Holiday shopping trends offer great insights too. Over 50% of U.S. shoppers in 2021 planned to start their holiday shopping early to avoid missing out30. Also, 64% of shoppers used Google for ideas and inspiration30. The rise in searching for “gift shops near me” on Google Maps by over 60% shows how digital channels are changing shopping30.
The Stanley cup was a big hit in 2022, with its sales jumping from $73 million to $750 million from 2019 to 202329. This was mainly because it attracted younger buyers29. By looking at products like these, businesses can learn to mix old and new marketing ways28. They can also use Smart Bidding and responsive search ads to boost sales28.
| Product | Revenue Growth | Key Strategy |
|---|---|---|
| Stanley Cups | $73M to $750M (2019-2023) | Appeal to younger shoppers |
| Skincare Products | Steady growth over 5 years | Focus on sustainability and brand trustworthiness |
| Health Supplements | Increasing interest | Health and wellness trend |
By studying these examples, businesses can learn a lot from this Google Trends case study. They are advised to use Google Trends data in their analysis of top performing products. This can help them make better market strategies and grow sustainably.
Future Predictions Based on Trends Data
Looking ahead to 2024, knowing the emerging trends is key for businesses and consumers. Google Trends data gives us a peek into what’s coming, helping us make smart future product predictions. We’ll explore the 2024 trending products forecast and how Google Trends market analysis can guide us.
Hot Trends to Watch for in 2024
Enterprises and software developers are set for big growth in 2024. With over 28.7 million software developers worldwide, the global software market is expected to hit $698.8 billion, with Enterprise Software leading at $292 billion31. AI will boost productivity, letting developers automate tasks and work faster31.
Sustainability is a big focus. More people care about it now than before the pandemic32. Brands can make it easier for consumers to choose eco-friendly options32. So, eco-friendly products are likely to be big in 2024.
Google Trend Tools for Market Analysis
Google Trend tools are vital for companies wanting to lead. Ads using the ABCD framework can increase short-term sales by 30%32. With e-commerce sales up by nearly 30% last year, online shopping is on the rise32. These tools help brands stay on top of market shifts.
Google is also working on healthcare, connecting health data through Google Fit33. This means health gadgets will keep trending. With Google Chrome set to drop third-party cookies by 2023, privacy and data monetization will be key33.
The table below outlines the expected market trends and their impacts:
| Trend | Impact | Statistic |
|---|---|---|
| Software Development Growth | Increased AI and automation | 28.7 million developers globally by 202431 |
| Sustainability Focus | Enhanced consumer choices | More individuals considering sustainability32 |
| E-commerce Expansion | Shift to online retail | 30% rise in global e-commerce sales32 |
| Healthcare Integrations | Connected health data through devices | Use of platforms like Google Fit33 |
| Data Monetization | Emphasis on privacy | Phase-out of third-party cookies33 |
Competing Tools: Google Trends vs. Exploding Topics
Google Trends and Exploding Topics are great for spotting trends. They help you understand what’s new in the market.
Google Trends shows how often people search for products over time. This helps businesses see what’s popular34. Exploding Topics, on the other hand, finds new trends early, like the rise of AI writing tools35. Pinterest Trends helps find popular content across different topics, which is great for planning content36.
Exploding Topics was the first to spot “air fryers” in June 2019, 18 months before they became a hit35. This shows it’s good at predicting trends. Google Trends, meanwhile, shows how keywords have changed over time. It’s great for seeing what’s new and what’s fading34.
Insider Intelligence gives daily trend reports across many industries35. For online sellers, tools like Semrush, Ahrefs, and Moz are key for checking out competitors and finding keywords34.
Prices for these tools vary. Semrush costs between $129.95 and $499.95 a month35, while Ahrefs ranges from $99 to $999 a month35. Despite the cost, they offer features crucial for better market insights. AnswerThePublic’s prices go from $9 to $199 a month, making it more budget-friendly for some35.
Over 430 million people use Pinterest, and 83% buy things they see there36. YouTube is also big, especially for fashion, beauty, and electronics34. The Exploding Topics analysis shows it’s good at spotting trends early34.
Google Trends and Exploding Topics are key for finding and using trends early. Knowing what each tool offers can help businesses make smart choices and stay ahead.
Conclusion
Google Trends has given us a deep look into what people want to buy in 2022. We’ve seen things like the “Tangle Teezer” hairbrush stay popular, showing its strong spot in the market37. Trends also show how events like the Lunar New Year and Valentine’s Day make certain items more popular38.
The eCommerce world has seen big changes, like a $219 billion sales jump in 2020 due to the pandemic39. This change made 75% of U.S. shoppers try new websites or brands, showing how flexible the market is39. Google Trends helps businesses spot new chances to innovate and meet market needs, helping them stay ahead.
Google Trends 2022 highlights the value of using trend data for business plans. It shows how steady interests in things like laser hair removal and seasonal items like indoor plants can guide marketing and stock choices37. By using Google Trends, businesses can better meet market needs and engage with customers in today’s fast-changing retail world.
FAQ
What are the top Google Trends products of 2022?
How can I use Google Trends to identify trending products?
Why is Google Trends data important for businesses?
What health and beauty products trended in 2022?
What were the best gadgets and electronics of 2022 according to Google Trends?
Which lifestyle and home products were popular in 2022?
What are the trending sports and outdoor equipment for 2022?
What do the popularity metrics in Google Trends indicate?
What fashion accessory trended the most in 2022?
Which innovative food and beverage items saw a rise in popularity in 2022?
How do seasonal trends impact product searches on Google?
How can businesses leverage Google Trends to avoid fad products?
What case study examples illustrate the success of top-performing products in 2022?
What hot trends should we watch for in 2024 based on current Google Trends data?
How does Exploding Topics compare to Google Trends for identifying market trends?
Source Links
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