Did you know the top searched product on Google in 2023 was “where is my refund”? It got an amazing 15,500,000 searches. This shows a big interest in money matters1. Also, the variety of trending Google search products shows how consumer interests and market trends change.
In 2023, many products were searched a lot on Google, from clothes to gadgets. The Top 100 list from Google shows what people wanted to buy2. This info helps stores and online shops know what to stock up on, making them more competitive. Plus, Google’s new tools, like “Track Price” in Chrome, help shoppers keep an eye on price drops2.
Key Takeaways
- The top searched product of 2023 was “where is my refund” with a search volume of 15,500,0001.
- Google’s Top 100 listing for 2023 features the most searched-for products across different categories2.
- Chrome users benefit from discount codes and price tracking features for products they’ve searched for2.
- Highly searched Google products span various interests, reflecting evolving consumer needs and market trends.
- Google provides retailers with control over how their deals appear in Google’s search elements via Merchant Center2.
Introduction to Google Popular Products
Google Popular Products is a key part of Google Shopping. It helps show off various products that match what people are searching for. With over two trillion searches every year, Google gives deep insights into what’s trending and what people want3. This tool is great for both big and small shops, giving them free visibility. It shows which products are searched the most and which are trending on Google Shopping4.
Google uses data from the Merchant Center to give personalized tips. This helps shoppers find products fast4. Trends show a lot of interest in things like laser hair removal and tinted SPF. This shows the need to keep up with market trends3. Forecasting demand helps businesses plan better, making sure they have the right items and promotions4.
Items like indoor plants and anti-snoring devices show how consumer tastes change3. Products like bamboo pajamas and rotating car seats are getting more popular. Google Trends helps businesses spot these trends and meet consumer needs5.
This makes shopping easier for users and helps shops stay ahead by meeting demand well. Understanding things like silk bonnet popularity and health-focused items like mushroom coffee is key. Google Popular Products is essential for today’s retail strategies35.
Getting to Know Google Popular Products
Google Popular Products was launched in January 2020. It shows a list of items across different categories. These items range from clothes to electric bikes. This feature makes shopping online easier by showing products with pictures, ratings, and reviews.
This platform highlights items people often search for on Google. It includes things like eye massagers and mushroom coffee, which became popular in early 20246. For businesses, having a Google Merchant account is key. It lets products show up with ads on Google Shopping7. Google also makes shopping ads more visible on search pages7.
- In 2023, products like electric spin scrubbers and cadence capsules became more popular during the holidays6.
- Customer reviews and ratings on this platform help build trust and increase sales. Google Shopping ads are 30% better at this than text ads7.
Businesses can track sales and order values through Google Analytics8. This helps them understand what products work best and how to market them better8.
Google Analytics also helps businesses target ads by understanding their customers. By comparing top-selling items on Google with Amazon’s Best Seller Rank, they can improve their inventory and marketing8.
Looking into these popular items gives insights into market trends. For example, sound machines are always in demand, and pickleball equipment is getting more popular with over 4.8 million players6.
Product | Category | Trend Insight |
---|---|---|
Eye Massagers | Electronics | Trending since December 2023 |
Mushroom Coffee | Beverages | Massive surge in early 2024 |
Skincare Serums | Beauty | Boosted by TikTok trends |
Pickleball Equipment | Sports Gear | Growing popularity with 4.8 million players |
How Google Popular Products Choose and Rank Items
Google Popular Products picks items based on key factors to find the most searched and top products. Search volume is a big part of this, showing how popular a product is. Google looks at things like price, sales, reviews, and availability to pick and rank items9. For example, a catchy product title can boost clicks by up to 18% and help get featured9.
Search volume and relevance go hand in hand. Google gives each product a ranking to decide where ads go compared to others10. This means the best products for what users are searching for show up first, making users happier. Google also looks at brand trust and credibility to give brands a boost. Video games are a big deal in the U.S., making up 33% of searches9. Good images are key too, helping products stand out in search results11.
Sales and price matter a lot, with lower prices getting more clicks and improving brand awareness11. This shows that while many factors are important, being competitive in price is key. Stores don’t pay for clicks on popular items, which helps get more organic traffic to Google Shopping11. Also, the context of the search and ad quality affect rankings, making sure only the best listings get shown10. Adding details like colors, sizes, and materials to product feeds can also give you an edge11.
Factors Affecting Product Rankings on Google
Knowing the Google product search ranking criteria is key to getting more visibility on Google. Six main things affect product rankings: search volume, how relevant it is, the trustworthiness of the website, pricing, sales, and customer reviews. Google looks at over 200 factors when ranking products, so a complete SEO strategy is important12. Products in the top 10 spots on Google usually have a lot of content, about 1,890 words13, which is good for SEO.
Relevancy is a big factor, with keywords and content helping products rank better. Keywords in the first 100 words help with top Google rankings12. Also, high-quality content with E-A-T signals is important for Google14. Good grammar and spelling also help with visibility12.
Being easy to use on mobile is key for Google rankings. Since 2019, Google has put more focus on mobile search, so having a responsive site is a must13. Google checks how fast a site loads using Chrome user data, so speed matters a lot for users12.
Having enough stock and offering deals can make products more visible on Google. Keeping your inventory up to date is important to stay competitive. Content that helps users does well in search results, making users happier and more engaged12. Google’s “Helpful Content System” from 2022 focuses on content that helps users, making it easier to read and more relevant14.
Backlinks are very important for rankings. Sites with links from trusted sources get more traffic and rank better13. Using headings, subheadings, and lists in your content helps with readability and keeps users interested, which is good for Google rankings13.
Google likes content that matches what users are searching for. New or updated content does well in rankings13. Knowing these factors and using them in your strategy can really help your product show up more on Google.
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Top Trending Clothing Items in 2023
The clothing category has been a big deal in 2023, driven by new fashion trends. As what people like changes, brands must keep up fast.
Overview of the Clothing Category
In 2023, unique fashion choices became more popular. Stars like Margot Robbie wore Barbie-inspired outfits, styled by Andrew Mukamal with designers like Vivienne Westwood15. Keke Palmer shined at the Met Gala in a Sergio Hudson gown15. Taylor Swift’s “Eras Tour” also caught attention, with outfits by Oscar de la Renta and Roberto Cavalli15.
These moments helped shape the year’s fashion trends.
Popular Clothing Brands
Shein became a big hit, getting 327,530 searches a month16. Luxury brands like Stella McCartney and Balenciaga also made their mark, thanks to Taylor Swift and Karol G’s styles15. Searches for “vintage clothing” also went up, showing a love for retro looks16.
Emerging Trends in Fashion
The spring/summer 2023 fashion showed off crochet and bright reds, led by Gabriela Hearst and Sandy Liang17. Cargo pants came back, but with a modern twist17. Comfort and style were key, seen in Sam Smith’s tour looks and Ice Spice’s Y2K outfits15. Metallic and sheer trends, from Tory Burch and Victoria Beckham, also influenced the year’s fashion17.
Popular Video Games on Google
Video games are a big hit, right after fashion, in Google search trends. Games like “Honkai: Star Rail” were the top game of 2023 thanks to their great story and fun gameplay18. “MONOPOLY GO!” also won the Users’ Choice Game award and was the Best Pick Up & Play Game18.
Strategy games are very popular, with big names like Supercell and Machine Zone making some of the best ones19. Games like “Toy Blast” and “Granblue Fantasy” show how big this genre is19. MMORPGs also keep players coming back for more, proving their lasting appeal19.
Multiplayer games have found a big audience, with “Farlight 84” being the Best Multiplayer Game18. These games offer endless fun and have strong communities on YouTube20. YouTube is a huge platform for gaming, attracting millions of viewers every day20.
Games with great graphics and smooth animations also get a lot of attention. “XDefiant” and “Boundary” are examples of visually stunning games that grab viewers20. These games, along with others, have made a lot of money, showing the success of the gaming industry19.
In summary, these popular games stay popular thanks to their strong online communities, engaging gameplay, and easy sharing of fun moments. Games that are easy to start but hard to master keep drawing in players, keeping them at the top of Google search trends20.
Trending Sports Gear Products
Sports gear trends are booming, with certain items getting a lot of attention. Items like pickleball gear and ebikes are in high demand. These items are driving people to search for them online.
High-Demand Sports Equipment
Pickleball equipment is getting popular because more people are playing the sport6. Ebikes are also gaining fans, with sales expected to grow by 10% each year until 203021. This means over 77 million ebikes will be on the roads soon.
Outdoor clothing is another big area, expected to hit over $45 billion by 202721. Camping and hiking gear are also on the rise, showing the growing interest in outdoor activities6.
Seasonal Sports Gear
Seasons change, and so does what sports gear people want. Snowboarding gear is big in winter, while swimsuits are popular in summer. This shows how important it is for stores to keep up with these trends.
Google Trends shows that holiday shopping is a big time for certain items like men’s clothing and footwear6. Searches for socks are also up, thanks to new materials and comfort features21.
Offering the right sports gear at the right time can really pay off. Knowing what’s in demand helps both buyers and sellers make smart choices.
- Ebike sales projected to grow annually at a rate of 10% until 2030, with over 77 million estimated to be on the road21.
- Outdoor clothing market expected to reach over $45 billion by 202721.
- Product categories like camping, hiking equipment, and men’s footwear highlighted as trending for sports gear in 20236.
Most Searched Toys on Google 2023
The toy industry is big in search trends, with brands like LEGO, Barbie, and Nintendo leading the way in 2023. These toys show a mix of old favorites and new arrivals. This mix shows how the toy market is always changing.
Top Toy Brands
LEGO keeps kids and collectors excited with its creative sets. Sets based on Super Mario and Marvel were top searches in many countries. In the U.S., Star Wars sets were still popular22.
Barbie, from Mattel, made a big splash with a new doll that includes a character with Down Syndrome. This doll was a hit in many countries, including Ireland and South Africa22. Nintendo’s Switch console was the most searched toy in 51 countries, showing its global appeal22.
Popular Specific Toys
Toy | Popularity | Price |
---|---|---|
Crayola Multi-Color Light Board | Creative displays with 10 glowing colors | $57 |
LEGO Super Mario Fliprus Snow Adventure Set | Aimed at kids aged 7+, discounted at 26% | $48 – Walmart, $40 – Amazon, $240 – LEGO |
Dog-E by MINTiD | Programmable robot pet with unique interactions | $70 – Amazon, $80 – Macy’s |
Magic 8 Ball Novelty Fortune Teller | Classic fortune-telling toy | $10 |
Power Pony Hoverboard Horse | Hoverboard shaped like a horse for kids | $499 |
The Crayola Multi-Color Light Board is a hit, priced at $57 on Amazon. It’s great for kids aged 6+ and has 10 colors for creative fun23. The LEGO Super Mario Fliprus Snow Adventure Set is also popular, priced around $48 on Walmart and $40 on Amazon23.
Trends in the Toy Industry
Classic and new toys are driving trends in the toy industry. Monopoly is still a top game worldwide, with special editions like Friends and The Simpsons adding to its charm22. STEM toys like Freefall, priced at $35 on Amazon, offer a fun way for kids aged 8+ to learn23.
Digital toys like MINTiD’s Dog-E robot pet are also gaining popularity, showing a move towards tech in play23. In the U.S., superhero toys, especially Catwoman, were big hits in 2023, showing ongoing interest in character-based toys22.
Best-Selling Makeup Items
The beauty industry is a big deal in Google searches, showing how much people love makeup and skincare. Different types of products catch the eye of beauty lovers, showing what they prefer.
Top Makeup Categories
Lipsticks are a big hit, with the BH Say It Shimmer Gloss Low Key Love You lipstick being a top pick24. Foundations like the Studio Pro Matte Finish Pressed Powder are also popular for their quality and coverage24. Eye makeup is big too, with the BH Liquid Eyeliner and the Take Me Back to Brazil: Rio Edition 35-Color Shadow Palette being favorites24. Beauty tools like the Studio Pro Perfecting Sponge are key for blending makeup well24.
Popular Makeup Brands
Top makeup brands keep coming up with new products. Maybelline New York’s Sky High Washable Mascara and Nyx Jumbo Eye Pencil are both highly rated at 4.4 and 4.3 stars, respectively25. Skincare products from Paula’s Choice and PanOxyl also get top marks, with ratings of 4.6 stars25. Tools like the Schick Hydro Silk Touch-Up Dermaplaning Tool are also a hit, showing the value of a full beauty routine25.
Product | Category | Rating |
---|---|---|
Maybelline New York Sky High Washable Mascara | Mascara | 4.4 |
NYX Jumbo Eye Pencil | Eye Pencil | 4.3 |
Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant | Exfoliant | 4.6 |
PanOxyl Acne Foaming Wash | Cleanser | 4.6 |
O’Keefe’s Working Hands Cream | Hand Cream | 4.7 |
Pimoys 6 Pieces Powder Puff | Beauty Tool | 4.7 |
Home Appliances Leading Google Searches
Home appliances are getting more popular on Google in 2023. Brands like Midea, Bosch, and Home Depot are now well-known. Amazon says kitchen appliances make up about 13% of the most searched items26. This shows a big interest in these appliances.
Bosch’s 800 Series SHPM88Z75N dishwasher is a hit for its stain removal, getting rid of 99.5% of stains on its heavy cycle27. Electrolux’s EFLS627UTT washing machine also shines, doing great in Normal and Quick cycles27.
The Frigidaire FG4H2272UF refrigerator keeps temperatures steady27. The GE GPT225SSLSS portable dishwasher is another favorite, cleaning dishes as well as full-sized models for $70027. These items show how important home essentials are in the market.
KitchenAid’s KSDB900ESS dual-fuel range is known for its precise temperature control27. LG’s LRGL5825F gas range has true convection and smart features27. Maytag’s MED8230 dryer is great for big items like comforters27. These appliances are among the most searched for by consumers.
Items like hangers, trash bags, and laundry baskets make up 10% of Amazon’s top searches26. This shows a steady demand for products that make daily life easier and keep homes tidy.
Here’s a look at some trending home appliances and their key features:
Brand | Model | Feature | Price |
---|---|---|---|
Bosch | 800 Series SHPM88Z75N | 99.5% stain removal | N/A |
Electrolux | EFLS627UTT | Excels in Normal & Quick cycles | N/A |
Frigidaire | FG4H2272UF | Consistent temperatures | N/A |
GE | GPT225SSLSS | Effective cleaning | $700 |
KitchenAid | KSDB900ESS | Precise temperature control | N/A |
LG | LRGL5825F | True convection | N/A |
Maytag | MED8230 | Efficient drying | N/A |
These home appliances are big hits on Google and among the most searched items. Brands like Midea and Bosch are leading the market. Their performance and reliability make them top choices for consumers looking for the latest in home appliances.
Electronics Making Waves on Google
Looking at the most searched electronics on Google in 2023, we see how tech is changing. People are looking for new gadgets, especially in consumer electronics and home tech. From the latest smartphones to wearable tech, these devices are changing the game and shaping tech’s future.
Top Electronic Gadgets
New gadgets like the Pixel Fold, Pixel 7a, Pixel 8, and Pixel 8 Pro are making waves. They run on the Google Tensor G3 chip and have top-notch cameras28. Google also launched the Pixel Watch 2 and Fitbit Charge 6, which track health and offer features like fall detection28.
Items like WiFi mesh routers and smart home devices are getting more popular29. People are searching for these gadgets in local stores, showing how important being close to a store is when buying29.
Trends in Home Technology
Home tech trends are big in driving search habits. Searches for ‘school supplies’ in Poland or ‘winter coat women’ in the Netherlands show how seasons affect what people search for29. Google’s updates, like Android 14’s AI wallpapers and new Google Maps features, meet user needs28.
AI-generated summaries, or AI Overviews, are changing how we find info on gadgets30. Google’s shift to AI-organized search results is a big change, making searches more dynamic and helpful30. These changes highlight the ongoing evolution of search and the need to keep up with tech trends.
How to Optimize Your Product Titles for Google Popular Products
Optimizing product titles is key to getting noticed on Google’s search page. With Google being the top search engine, making your products stand out can greatly increase your online visibility31. A good title can boost click-through rates by a lot, as seen in a Search Engine Land study that showed an 18% increase with keyword-rich titles and an 88% increase with exact matches31.
Titles are also crucial for online retailers to optimize their data feeds31. Use clear and concise language to capture what the product is about. Avoid using all caps, symbols, and promotional text to keep people interested32. Adding correct GTINs to titles can lead to a 20% increase in clicks, showing how important product title optimization is33.
Structured titles with 150 characters or less help communicate key product features clearly. Putting important details at the start of the title helps grab attention before it gets cut off32. Including specific keywords in your titles is key to getting noticed on Google and driving more traffic and sales.
SEO tools like Ahrefs and Semrush can help find high-impact keywords and improve title structures. For example, Zoobgear saw a 250% increase in clicks after optimizing their Google Shopping titles, showing the impact of good title strategies31. Also, products with great images tend to get more attention and do better33.
Using the full 150 characters in your titles can make them more effective32. Keeping product data current and accurate helps build trust with customers and keeps them engaged33. By using these strategies, you can make your products more visible and successful on Google Popular Products.
In summary, combining detailed, keyword-rich titles with high-quality images makes your products more appealing in searches. This approach leads to better click-through rates and conversions. It ensures your products are seen and communicated well to potential buyers.
Tips for Leveraging Google Trends for Market Insights
Understanding market trends is key to staying ahead. Google Trends helps by showing seasonal trends in what people want. For example, “boots” get more popular in autumn and winter, but less in spring and summer34. This info can shape your marketing plans.
Google Trends also shows “boots” are more searched than “sandals” even when interest is low34.
For e-commerce, Google Trends is a powerful tool. It lets you compare search terms to see what’s more popular. For instance, the iPhone 8 got twice the interest of the Samsung Galaxy S834. This helps in choosing the right keywords and planning campaigns.
Google Trends also shows when search volume goes up or down. For example, “marketing” searches drop on weekends34. Using regional data from Google Trends can also show what people in different places are interested in35.
Google Trends is great for tracking long-term trends, from 2004 to now. It shows a steady drop in “marketing” searches, especially around Christmas34. This info helps plan content that’s in line with what people are searching for.
Google Trends also gives insights on competitors by showing what they’re trending. It helps understand how keywords change over time34. By looking at international data, you can see what’s popular worldwide36. This can greatly improve your SEO and bring in more relevant traffic.
Google Trends combines search volume, regional interest, and related queries to help businesses. Use it to spot patterns, plan marketing, and get ahead in the market. For more tips on using Google Trends for e-commerce, see this resource.
Most Searched Products on Google 2023
In 2023, many products were searched a lot on Google. These show what people are interested in and what’s trending. Knowing these items helps retailers and marketers a lot.
Understanding High Search Volume Items
YouTube was the top search on Google in 2023, with 336,840,510 searches a month37. Products like bamboo pajamas became more popular too38. This helps businesses know what to offer.
Hair care products were big, with Tangle Teezer being a top detangling hairbrush, searched 29 times a week38. Hair wax sticks got popular after going viral on TikTok, getting millions of views and searches38. Mielle’s Rosemary Mint Hair Strengthening Oil was also a hit, becoming the most searched hair oil in the U.S39..
Skincare and body care were also big, with Starface Hydro Stars and La Roche-Posay’s Cicaplast Hand Cream leading the way39. Mushroom coffee products became popular with health-conscious people38.
Categories Dominating Google Searches
Some categories were huge on Google, thanks to market trends and what people want. “Weather” was a top search, with 147,523,140 searches a month37. Cosmetics also saw a lot of searches, with Rare Beauty’s Liquid Blush and Clinique’s Almost Lipstick in Black Honey trending39.
Fashion was big too, with fast-growing searches for things like rotating car seats38. Toe spacers became more popular, showing interest in niche health products. In tech, the Shark HyperAir Hair Dryer saw a 300% increase in searches39.
Social platforms and tech giants were also top searches, with Facebook getting a lot of searches and organic traffic37. Knowing these top searches helps businesses plan better.
How Google Trends Can Help Identify Popular Products
Google Trends is key for e-commerce and retail strategies. It shows how search interest in products changes over time with the “Interest Over Time” graph40. By spotting trending products, businesses can meet consumer demand and capitalize on what’s popular.
Google Trends also shows where people are most interested in a product or idea40. This info helps businesses focus their marketing on certain areas, making their ads more effective41. For example, it helps find out what people are searching for in different places, guiding targeted campaigns42.
Google Trends also shows related queries and topics, which is great for finding complementary products or other search terms40. This helps businesses refine their products and marketing plans42. By tracking trends like “Smart TV” vs. “LED TV,” companies can stock up on what’s in demand42.
Watching how consumer behavior changes over time can spot new trends early40. Using historical search data helps validate product ideas based on steady demand, not just fleeting trends40. This way, companies can boost their products, marketing, and sales42.
Small businesses find Google Trends great for market research without spending a lot42. It gives them valuable insights into what consumers want, helping them understand the market better.
Since 93% of global internet traffic goes through Google, Google Trends is a treasure trove for marketers and product developers41. While it predicts changes in consumer behavior, it’s important to add more research for a full picture since it might not cover niche topics well41.
Conclusion
The study of top searched items on Google in 2023 shows a lively and adaptable market. By looking into these trends, companies can improve their online sales plans. They can make sure their products match what people are looking for. YouTube was the top search site in July 2024, with 226 million searches, showing its big impact43.
Using tools like Google Trends is crucial for understanding what people are searching for. It gives businesses real-time data to quickly adapt to changes in what consumers want44. Also, making content that keeps users interested is key to doing well in searches. This means making sure your website has quality content45. Sites that cover a wide range of topics do better in search results, making them more visible45.
Businesses can use these insights to make their product names better and adjust their marketing. By keeping up with Google search trends, they can make sure their products stand out. This helps them make the most of the changing online market43453>. Keeping an eye on search behaviors and trends is vital for success in the competitive online shopping world.
FAQ
What are the most searched products on Google in 2023?
In 2023, people are searching for clothing, video games, sports gear, toys, beauty products, home appliances, and electronics on Google.
What is Google Popular Products and why is it important?
Google Popular Products started in January 2020. It shows a list of products based on what people search for. It helps products get seen without costing anything and helps stores find new customers.
How does Google Popular Products determine the ranking and visibility of items?
Google looks at many things to rank products, like how often they’re searched, how relevant they are, and the site’s trustworthiness. It also checks prices, sales, and what customers think of them. Being in stock and having deals matters too.
What are some tips for optimizing product titles for the Google Popular Products feature?
Use keywords that match what people are searching for, keep titles short and clear, and don’t use all caps. Tools like Ahrefs or Semrush can help find and improve your keywords.
How can Google Trends help in identifying popular products?
Google Trends shows how often things are searched, when they’re in demand, and what people are saying. This helps stores see what’s popular and plan their marketing and product choices better.
Which categories are dominating Google searches in 2023?
In 2023, the top categories on Google are clothing, video games, sports gear, toys, beauty products, home appliances, and electronics. These get the most searches.
What are some high-demand sports equipment items searched on Google?
People are looking for grip trainers, home gym gear, and things for specific seasons like snowboarding and swimming. This shows what’s in demand in sports.
Which makeup items are leading Google searches in the beauty sector?
On Google, the most searched beauty items are moisturizers, serums, eyeliners, lipsticks, and foundations. These are the top makeup products in 2023.
What are some popular toys that are highly searched on Google in 2023?
Toys from LEGO, Barbie, and Nintendo are very popular and get a lot of searches on Google. This shows they’re still loved by many.
Which electronics are making significant waves on Google in 2023?
WiFi mesh routers and smart home devices are big hits on Google. People are really interested in these electronics and the brands that make them.
What are some top brands in home appliances that are leading Google searches?
Midea, Bosch, and Home Depot are often searched in the home appliance category. This shows they’re doing well in the market and people are interested in them.
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- How To Use Google Trends: 9 Tips & Tricks For Maximizing Your SEO – NotificationX – https://notificationx.com/blog/how-to-use-google-trends/
- Most Searched Keywords: Top Google Searches in 2024 – https://www.similarweb.com/blog/marketing/seo/top-keywords/
- Google Trends Products: Top Items To Sell in 2024 – https://oberlo.com/blog/google-trends-products
- Google’s Most Searched Beauty Products and Categories of 2023 – https://www.gcimagazine.com/consumers-markets/news/22881694/googles-most-searched-beauty-products-and-categories-of-2023
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- How to Use Google Trends to Perform Market Research – Small Business BC – https://smallbusinessbc.ca/article/how-use-google-trends-perform-market-research/
- Top 100 Google Searches (July 2024) – https://explodingtopics.com/blog/top-google-searches
- FAQ about Google Trends data – https://support.google.com/trends/answer/4365533?hl=en
- We Analyzed 11.8 Million Google Search Results. Here’s What We Learned About SEO – https://backlinko.com/search-engine-ranking