SEO audits

Unlock Your Website’s Potential with SEO Audits

In today’s fast-paced digital world, your website’s success is crucial for your business. But how do you make sure it’s set up to draw in and turn visitors into customers? The key is a detailed SEO audit. But have you ever thought, What are the real benefits of an SEO audit, and how can it change your website’s success?

An SEO audit is a deep look at your website’s technical, on-page, and off-page factors that affect its search engine ranking and visibility. It finds problems and chances for improvement. This gives you a clear plan to boost your website’s performance, leading to more organic growth and higher profits.

Key Takeaways:

  • Comprehensive SEO audits uncover technical, on-page, and off-page optimization opportunities
  • Improved search visibility, user experience, and conversion rates through targeted optimizations
  • Actionable insights to enhance content strategy, keyword targeting, and site architecture
  • Competitive analysis to identify successful strategies and unique growth opportunities
  • Ongoing maintenance and monitoring to sustain long-term SEO success

What is an SEO Audit?

An SEO audit checks how well your website does in search engines. It looks at many things like your website’s content, technical setup, and how it’s seen by others online. It’s like a health check for your website, helping you find ways to do better.

The main aim of an SEO audit is to make your website more visible on search engines. It checks things like the words you use, how fast your site loads, if it works well on phones, and more. This makes sure your site is ready for search engines.

Key Components of an SEO Audit

  • On-page Optimization: This part looks at your website’s content, keywords, and how everything is linked together.
  • Technical SEO: It checks your website’s technical parts, like how easy it is for search engines to find and read your site.
  • Off-page Factors: This part looks at your website’s backlinks, helping you find ways to get more good links to your site.

Doing a thorough SEO audit helps you find important info. You can then make a plan to improve your website. This can make your site better for users and help you rank higher in search engines.

“An SEO audit is key for any business online. It shows you how to make your site more visible and bring in more visitors.” – John Doe, SEO Expert

SEO Audit Tool Key Features
Google Search Console Shows detailed info on how your site is doing and any indexing problems
Semrush Site Audit Offers insights on many SEO areas, both on-page and off-page
Site Crawler Finds indexing and over 140 other technical SEO issues

Using an SEO audit’s insights, you can make a plan to improve your website. This can help your site show up more in searches. It can also bring more visitors and leads to your business.

Why is an SEO Audit Crucial for Your Business?

An SEO audit can make your business stand out in the digital world. It helps find and fix problems with your website’s content and performance. This way, you can beat your competitors and draw in more customers.

SEO audits are key to making your website more visible and bringing in more visitors. Search engines like Google and Bing change often, so regular audits help keep your site up to date. This means your website can stay competitive.

Webmaster tools from Google and Bing also change, making SEO audits even more important. Sites with errors or broken links lose visitors. So, audits help fix these problems and keep your site running smoothly.

Title tags and meta descriptions are vital for search results. Audits ensure they’re up to date and relevant. Old content can hurt your site’s performance. So, updating content is crucial for better search engine rankings.

Regular SEO audits keep an eye on keyword rankings and help you understand your competitors. Tools like Google Analytics show how well your SEO is working. They track search volume, clicks, and impressions, showing if your strategies are effective.

A detailed SEO audit gives deep insights into how to improve your SEO. It helps fix website problems and ensures your investment pays off. By using an SEO audit, businesses can boost their online presence, increase organic traffic, and grow sustainably.

On-Page SEO Audit

An on-page SEO audit is key to checking and boosting your website’s performance. It looks at things you can control on your site, like content quality, keyword use, and how you link within your site.

This audit helps make your site more relevant and appealing to search engines and users. It makes sure each page is optimized for the right keywords and gives real value to visitors.

Content Optimization

The audit checks how good and relevant your website’s content is. It looks at these key points:

  • Keyword usage: Making sure your content uses the right keywords in a natural way.
  • Content structure: Using clear headings (H1, H2, H3) to make your content easy to read and scan.
  • Multimedia integration: Adding images, videos, or infographics to make your content more engaging.
  • Originality and value: Making sure your content is unique, informative, and valuable to your audience.

Technical On-Page Optimization

The audit also checks your website’s technical side, including:

  1. Meta tags: Making sure your title tags, meta descriptions, and other tags match your page’s content and attract search engines.
  2. Internal linking structure: Checking how your site links to itself to improve navigation and SEO.
  3. Page speed and performance: Finding and fixing things that slow down your site, which can hurt SEO and user experience.
  4. Mobile-friendliness: Making sure your site works well on mobile devices for the many mobile users.

Improving these on-page factors can boost your site’s visibility, user experience, and conversion rates. This leads to more qualified traffic and business growth.

SEO Audit Type Description Key Benefits
Competitive Website Audit SWOT analysis of competitors’ websites to understand strengths, weaknesses, opportunities, and threats. Comparing your website to competitors, identifying areas for improvement.
SEO Link Audit Evaluating backlink profiles to optimize site ranking for target keywords. Improving SEO by optimizing the site’s backlink profile.
Lead Conversion Optimization Audit Analyzing conversion issues and opportunities on a website. Optimizing conversion rates and lead generation.
Social Media Audit Assessing social media account consistency, content performance, and audience engagement. Optimizing social media presence and strategy.
SEO Website Audit Evaluating all factors impacting site performance in search engine results pages (SERPs). Identifying and addressing issues to improve overall SEO effectiveness.
Data Privacy Audit Ensuring compliance with data privacy laws through privacy policies and terms agreements. Maintaining legal compliance and protecting user data.

“SEO audits serve as a diagnostic tool to identify and rectify issues like broken links, slow-loading pages, content gaps, and technical glitches that may impact user experience and SEO effectiveness.”

By doing on-page SEO audits often, you can keep up with changes in search engines and make sure your site gives a great user experience. This helps bring in more organic traffic and grow your business.

Technical SEO Audit

The technical SEO audit is key to a strong SEO plan. It looks at your website’s backend and code. It checks things like site speed, mobile-friendliness, crawlability, and security. These factors greatly affect how well your site works and how users feel about it.

Doing a detailed technical SEO audit is vital for making your website search engine ready. It helps fix technical problems. This makes your website healthier and easier to find, which can bring more visitors and better rankings.

Crawlability and Indexability

Ensuring your website is easy for search engines to crawl and index is a big part of the technical SEO audit. This means looking at your robots.txt file and robots meta tags. These tell search engine bots which pages to look at and index.

  • Checking if robots.txt and robots meta tags are set up right to avoid blocking important pages
  • Looking for indexation problems or issues with the XML sitemap, which helps search engines find and index your site
  • Looking at your site’s crawl budget and giving advice to make it more efficient for indexing

Site Structure and Navigation

The technical SEO audit also checks how your website is structured and easy to navigate. This means:

  1. Looking at your site’s layout and navigation to make it simple and quick to find pages
  2. Checking your URL structure to match your site’s layout and be good for users and search engines
  3. Finding ways to improve internal linking, which helps search engines understand your site better and makes it easier for users to move around

Site Speed and Core Web Vitals

Checking your website’s speed and performance is a big part of the technical SEO audit. This is especially true for Core Web Vitals. These include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). They’re key for a good user experience and keeping your rankings up.

Metric Recommended Target
Largest Contentful Paint (LCP) Less than 2.5 seconds
First Input Delay (FID) Less than 100 milliseconds
Cumulative Layout Shift (CLS) Less than 0.1

Fixing technical problems that slow down your site makes for a better user experience. This can also help your site show up more in search results.

“Technical SEO audits are described as a near-daily occurrence for the head of tech SEO at a U.K. agency.”

Doing a thorough technical SEO audit is key to making your website search engine friendly. It helps fix issues with crawlability, indexability, structure, and speed. This can unlock your website’s full potential and bring more visitors to your business.

Off-Page SEO Audit

Off-page SEO focuses on making your website more authoritative and reputable through external factors. It’s a key part of an SEO audit. It looks at your website’s backlink profile. This shows how many, how good, and how relevant links point to your site.

Evaluating Your Backlink Profile

A strong backlink profile shows you’re a trusted online source. The audit checks your backlinks closely. It looks at:

  • The quantity of backlinks your website has
  • The relevance of the websites linking to you
  • The anchor text distribution of your backlinks
  • The diversity of linking pages and domains
  • The authority and trustworthiness of the domains linking to you
  • The age and traffic of the linking pages and domains
  • Any toxic or spammy backlinks that could hurt your site
  • The link velocity and growth of your backlinks

This deep check helps find ways to make your backlink profile stronger. You can do this with smart link building strategies.

Leveraging Brand Mentions and Social Signals

The audit also looks at your brand’s online presence and reputation. It checks:

  1. The quantity, relevance, and sentiment of your brand mentions online
  2. Your social media presence and how people interact with you there
  3. The success of your influencer marketing and online reviews

These factors can help your search engine rankings. They make your brand more authoritative and visible online.

Metric Your Website Industry Average
Total Backlinks 15,280 7,920
Domain Authority 68 52
Referring Domains 2,145 1,350
Toxic Backlinks 4.2% 8.5%
Brand Mentions 3,560 1,890
Social Media Followers 87,200 42,150

This detailed look at off-page SEO gives you insights. It helps you create a plan to boost your online presence. You can do this through link building, promoting your brand, and engaging on social media.

Competitor Analysis

Knowing your competitors is key for a strong SEO strategy. A detailed competitor analysis looks at how your site stacks up against your top rivals. It shows you where you can get better and how to outperform the competition.

By checking out your competitors, you learn more about your industry. You find ways to boost your site’s search engine rank. This SERP analysis helps you get more people to see your site and bring in better traffic.

  1. Find your direct competitors – the sites that are right up there with yours in search results.
  2. Look at what your competitors are posting and see where you can do better.
  3. Check out their backlink profiles for ways to build a stronger online presence.
  4. See how your competitors rank for keywords and watch how their positions change over time.
  5. Compare your site’s key performance indicators (KPIs) with your competitors to see how you stack up.

Doing a deep competitor analysis gives you industry insights and strategies to beat the competition in search results. Using this data helps you make smart choices and boost your SEO success.

competitor analysis

“The key to success is to focus our conscious mind on things we desire, not things we fear.” – Brian Tracy

SEO audits

A comprehensive SEO audit is key to making your website better and more visible online. It checks your on-page elements, technical aspects, and off-page factors. This gives a full view of what’s working and what’s not. The aim is to find ways to get better and create a plan to improve your site’s ranking and bring in more visitors.

The audit starts with a deep look at your website’s current state. It looks at your content quality, keyword use, site technical health, and backlink strength. By spotting both the good and the bad, the audit sets the stage for a focused and data-based plan to boost your online presence.

Service Price Delivery Time
SEO Audit Basic £899.99 14-21 days
SEO Audit Intermediate £1,999.00 14-21 days
SEO Audit Advanced £3,499.00 21-28 days
SEO Audit Behemoth £4,999.00 – £14,999.00 30 days
Link Building Audit £999.00 30 days
Agency / Resource SEO Performance Audit £899.99 30 days

After analyzing everything, the SEO audit gives you a detailed report with actionable recommendations for your site. These might include tips on improving content, technical tweaks, better user experience, and building a stronger backlink profile. By following these tips, you can make your site work better and grow your online traffic and visibility.

A good SEO audit is a powerful tool for boosting your website’s performance and competitiveness online. By going through the SEO audit process, you can make smart choices, use your resources well, and set your business up for success in organic search over time.

Keyword Research and Optimization

Keyword research and optimization are key to a strong SEO plan. An SEO audit finds the best and most valuable keywords for your business. It looks at your current keywords, knows what your audience wants, and finds new keywords to target.

By using these chosen keywords in your website’s content, you make it more relevant and appealing to search engines. This can bring more organic traffic and match your digital presence with what your audience likes and needs.

Understanding Search Intent

Good keyword research starts with knowing why people search for certain terms. Keywords can fall into different categories, such as:

  • Informational – Keywords for when people want to learn something, like “how to fix a leaky faucet”
  • Navigational – Keywords for finding a specific website or brand, such as “Facebook login”
  • Transactional – Keywords for when people are ready to buy something, like “plumber near me”
  • Commercial – Keywords for researching products or services before buying, like “best vacuum cleaners”

Matching your content with these intent types makes sure your site gives the right information to visitors. This can boost your search rankings and bring in more qualified leads.

Leveraging Keyword Research Tools

Using tools and data is key to finding the best keywords for your business. Some top tools for this include:

  1. Google Keyword Planner – Gives data on search volume and trends
  2. Moz Keyword Explorer – Shows keyword difficulty and competition
  3. SEMrush – Looks at your competitors’ keyword strategies
  4. Ahrefs – Offers deep insights into backlinks and search visibility
  5. Keywordtool.io – Gives accurate search volume stats

These tools help you understand what your audience searches for, find important keywords, and plan your content well.

Keeping up with keyword research and optimization is vital for your website’s relevance and visibility. By following the latest trends and adjusting your strategy, you can keep your digital presence strong and bring meaningful results for your business.

Content Strategy and Creation

Creating a strong content strategy is key to good SEO. An SEO audit checks your website’s content quality and relevance. It makes sure it’s good for search engines and your audience. This might mean writing blog posts, articles, and other engaging content to keep visitors interested.

The aim is to make content that ranks well in search results and gives a great experience to users. By focusing on content optimization, content strategy, and making engaging content, you can make your website more visible in search engines. This brings more meaningful traffic to your business.

Keyword Research and Content Creation

Good keyword research is the base of a winning content strategy. By finding the best keywords for your business, you can make content that answers your audience’s questions and meets their needs. This makes your website more likely to rank higher in search results.

But it’s not just about keywords. Creating quality, informative content is key. This could be blog posts, articles, guides, or videos. The goal is to engage your audience and show your brand as a leader in your field. The content should be not just full of keywords but also truly useful and helpful to your readers.

Ongoing Content Maintenance and Optimization

Keeping your website’s content up to date is a must. Search trends and algorithms change, so your content should too. This means checking and updating your content to keep it relevant and effective for SEO. You might need to find old content that’s not doing well, update it, and keep improving your content strategy.

By using a dynamic, data-driven approach to making and improving your content, you can keep boosting your website’s search engine visibility. This brings more meaningful traffic to your business, helping your marketing and sales goals.

“Content is the fuel that powers successful SEO. A well-crafted content strategy can propel your website to new heights in search engine rankings and drive genuine engagement with your target audience.” – Jane Doe, SEO Expert

Key SEO Content Strategies Potential Benefits
Keyword-Optimized Content Improved search engine visibility and higher SERP rankings
Content Variety (e.g., blog posts, guides, videos) Enhanced user engagement and better content experiences
Ongoing Content Maintenance and Optimization Maintaining relevance, freshness, and continuous SEO improvements

Local SEO Optimization

For businesses with a local presence, an SEO audit is key. It helps optimize your website for local search. This includes making your Google My Business profile better, using local keywords, and listing your business in local directories. By boosting your local SEO, you can get more visibility and draw in more customers from your area.

Optimize Your Google My Business Profile

Your Google My Business profile is a big deal for local SEO. An SEO audit makes sure your profile is full, right, and shows off your business info, hours, and services. It’s important to keep your profile current, as 93% of people get upset by wrong info online about local businesses.

Target Local Keywords

An SEO audit finds the best local keywords for your business. It helps you use these keywords in your website’s content and metadata. This way, you get more visible in location-based search results and draw in more local customers.

Get Listed in Local Directories

Being in the right local directories is key for local SEO. An SEO audit shows you the top directories for your industry and makes sure your info is the same everywhere. Having correct and consistent listings helps your website rank better and your Google My Business profile too.

“80% of consumers lose trust in a local business if there are inconsistencies or inaccuracies in contact details or business information.”

By focusing on these local SEO strategies, you can improve your online presence and bring in more local customers. Regular SEO audits are a must to stay ahead and keep your website ready for local SEO.

Site Architecture and Navigation

Your website’s structure and how easy it is to get around are key to its SEO success. An SEO audit checks how easy it is for users and search engines to find their way around your site. It looks at the layout and flow to make sure they’re both user-friendly and search engine-friendly.

It checks the order of your pages, how links connect to each other, and how everything is organized. Making these parts better can make your site easier to use and helps search engines understand it better.

Prioritizing Site Structure

A good website puts related content together and organizes it well. It makes sure important pages stand out. Using a simple structure is better than a complex one because it makes finding content easy. This can be done by linking related topics to clear categories.

  • Ensure content is organized in a clear, logical hierarchy
  • Utilize strategic internal linking to guide users and boost SEO
  • Implement breadcrumbs and sitemaps for optimal navigation

Enhancing Website Navigation

Navigation should be easy for everyone, including users and search engines. An SEO audit looks at how your site’s menu, links, and usability work. Improving these can make your site more engaging and easy to use.

  1. Optimize navigation menus for clear, user-friendly organization
  2. Use descriptive anchor text for internal links
  3. Regularly monitor and fix broken links

By focusing on your site’s structure and navigation, you can make your website better for users and search engines. An SEO audit gives you insights to help you make smart changes.

“A survey found that 94% of users consider easy navigation to be the most important website feature.”

Mobile Optimization

In today’s world, making sure your website works well on mobile devices is key for SEO. An SEO audit checks if your site is easy to use on mobile. It looks at things like how fast it loads and how easy it is for users to get around on their phones.

More people are using the internet on their phones all over the world. Websites that work well on mobile usually do better in search results. Google now looks at the mobile version of a website when deciding rankings, making a strong mobile site very important.

Optimizing for Mobile Users

Improving your site for mobile means focusing on a few key areas:

  • Responsive Web Design: Your site should change size and layout to fit any device, making it easy for everyone to use.
  • Page Speed Optimization: Making your site load faster is important because people on mobile want quick info.
  • Mobile-Friendly Navigation: Use easy-to-use menus and touch-friendly features for a smooth experience on phones.
  • Content Optimization: Make your site’s content easy to read and understand on a small screen, focusing on clear and concise information.

By working on these areas, you can make your site better for mobile users. This can also help your site rank higher in search results.

The Impact of Mobile Optimization on SEO

Improving your site for mobile can really help your SEO. Google looks at the mobile version of a site first, so if your mobile site is not good, your rankings could drop.

Also, making your site mobile-friendly can improve things like bounce rate and time spent on the site. These things help search engines see your site as better, which can lead to higher rankings.

By focusing on mobile optimization, you make sure your site is great for mobile users. This can help you get more online visibility and bring in more customers.

Mobile Optimization

Schema Markup and Structured Data

Improving your website’s visibility in search engines is key. Schema markup and structured data are powerful tools for this. An SEO audit checks if you’re using these tools well. It makes sure you’re giving search engines clear info about your website’s content.

Schema markup is a way to give search engines more info about your web pages. It lets you show rich snippets in search results. These snippets can include images, ratings, and more. This can make your search results stand out, leading to more clicks and better visibility for your business.

An SEO audit looks at how you’re using schema markup. It checks for errors or missed chances. It reviews the schema types you use, like for articles or products. The audit also checks if your schema is accurate and complete, following search engine rules.

  • Schema markup can improve brand authority, awareness, and SERP position
  • Correctly adding schema markup helps search engines better comprehend your web pages
  • Schema markup can boost rankings and increase the visibility of your content with rich snippets
  • Over 800 schema markup types exist, categorizing webpages into common types like recipes, events, and organizations
  • Structured data can optimize for voice assistants, control brand appearance, and enhance semantic structure

A detailed schema markup audit can help improve your website’s search engine visibility. It makes search results more engaging and informative for users. Tools like Google Search Console, Screaming Frog, and SEMrush can spot errors and areas for improvement.

“Implementing schema markup is not mandatory, but failing to do so means missing out on the chance to improve your website’s search engine visibility and user experience.”

Looking closely at your schema markup and structured data is a key part of an SEO audit. By optimizing these, you can boost your online presence, get more traffic, and attract more qualified leads to your business.

Ongoing SEO Maintenance

SEO is a continuous process. Keeping your website optimized is key for long-term success. An SEO audit starts a cycle of checking, analyzing, and improving your site. After the first audit, SEO maintenance is vital to keep up with algorithm changes and new issues.

Search engines change often, with Google updating thousands of times a year. To stay current, your site needs regular optimization. This might mean updating content, making your site faster, optimizing for mobile, and fixing technical SEO problems as they come up.

Continuous optimization helps keep your search engine rankings up. By checking your site often, finding areas to improve, and making changes, you keep your online presence strong. This adaptability is crucial in the fast-changing digital world.

Ignoring SEO maintenance can make your site less visible in searches, hurting your long-term success. Being proactive with SEO, either with your own team or an SEO agency, helps you use new trends and keep organic traffic coming to your site.

“More than 90% of online experiences begin with a search engine. The top-ranking website receives 33% of all search traffic, while the second page of search results only gets about 6% of clicks.”

Regular SEO maintenance is key to a strong digital marketing plan. By auditing your site often, fixing technical problems, and making your content and user experience better, you keep your site competitive. This ensures it attracts the right audience for your business.

Key Components of Ongoing SEO Maintenance

  • Monitoring and addressing algorithm updates
  • Continuous optimization of website content and technical elements
  • Regular website audits to identify and fix issues
  • Competitor analysis and staying ahead of industry trends
  • Maintaining and enhancing local SEO and citations
  • Leveraging the latest tools and technologies for SEO
SEO Maintenance Task Importance Frequency
Content Optimization Ensures relevance and engagement Monthly
Technical Audits Identifies and fixes site issues Quarterly
Backlink Profile Monitoring Maintains a healthy, authoritative link profile Bi-monthly
Keyword Research Targets the most valuable search terms Annually
Local SEO Optimization Boosts visibility for local businesses Quarterly

Keeping your website’s SEO up to date is an ongoing task, but it’s worth it. By always checking, analyzing, and improving your online presence, you make sure your business stays visible, relevant, and successful in the digital world.

Conclusion

Doing a thorough SEO audit is key to making your website shine. It helps you spot and fix issues with your site’s content, tech, and online presence. This makes it easier to get more visitors and grow your business. It doesn’t matter if you’re a small shop or a big online store. An SEO audit can set you up for success online.

An SEO audit has many benefits. It shows you what your site does well and where it needs work. It helps you focus on the right keywords and improve your content. Plus, it finds technical problems like slow loading times and broken links, helping you fix them.

With an SEO audit, you can make your site more visible to search engines. This means better rankings and more people finding you online. It’s a smart move for your business’s future growth and success.

FAQ

What is an SEO audit?

An SEO audit checks how your website is doing. It looks at on-page, technical, and off-page factors that affect search rankings. It finds problems, optimizes your site, and gives a plan to grow your online presence.

Why is an SEO audit crucial for my business?

An SEO audit is key for businesses big or small. It boosts your site’s visibility and brings in more organic traffic. This can lead to more leads and sales. It helps you beat competitors and draw in more customers.

What does the on-page SEO audit cover?

The on-page SEO audit looks at things you can control on your site. This includes content quality, keywords, meta descriptions, header tags, and links. It makes sure your pages are optimized for keywords and helpful to visitors.

What is the focus of the technical SEO audit?

The technical SEO audit checks your site’s backend and code. It looks at speed, mobile-friendliness, crawlability, and security. These technical issues can hurt your site’s performance and user experience. This step is key to making your site search engine friendly.

How does the off-page SEO audit help my website?

The off-page SEO audit looks at your site’s backlinks. It checks the quality and relevance of links to your site. This helps find chances to build a stronger online presence through smart link building.

Why is a competitor analysis important in an SEO audit?

Knowing your competition is vital for SEO success. A competitive analysis compares your site with your top competitors. It shows where you stand and where you can improve.

How does keyword research and optimization fit into an SEO audit?

Keyword research and optimization are key to SEO. An SEO audit deeply looks into the best keywords for your business. It analyzes your current keywords, understands your audience’s search intent, and finds new keywords to target.

What role does content play in an SEO audit?

Content is vital for SEO. An SEO audit checks your content’s quality and relevance. It ensures your content is good for search engines and your audience. This might mean creating more content to attract and keep visitors.

How does an SEO audit address local SEO optimization?

For local businesses, an SEO audit optimizes for local search. It improves your Google My Business profile, targets local keywords, and lists your business in local directories and websites.

What aspects of site architecture and navigation does an SEO audit cover?

Your site’s structure and navigation are key to SEO. An SEO audit checks your site’s flow and ease of use. It looks at page hierarchy, links, and information structure to make sure your site is easy to navigate.

How does an SEO audit address mobile optimization?

With more people using mobile devices, mobile optimization is crucial. An SEO audit checks your site’s mobile-friendliness. It looks at design, speed, and user experience on mobile.

What is the role of schema markup and structured data in an SEO audit?

Schema markup and structured data help improve your site’s visibility in search results. An SEO audit checks if you’re using these tools to give search engines more info about your content.

How often should I conduct an SEO audit?

SEO is ongoing, and keeping your site optimized is key for success. An SEO audit is just the start. After the first audit, you need to keep up with changes in search engines, fix new issues, and take advantage of new chances.

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